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Category Archives: design rationale

Tools of Thought

14 Sunday Dec 2025

Posted by petersironwood in AI, creativity, design rationale, management, psychology, science, Uncategorized

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AI, chatgpt, index, life, problem formulation, problem framing, problem solving, sense-making, summary, technology, thinking, tools of thought, writing

Tools of Thought (Summary and Index)

In December, 2018, I began writing a series of essays on “tools of thought.” I realize that many readers probably read these tools at the time they were first published. However, in times of great division such as those we now face, effective thinking is more important than ever yet every day in the news and in social media, I see many examples that overlook even the most basic tools of thought. I therefore decided that it would be worthwhile to reprint the index of such tools now.

I suppose many readers will already be familiar with many of these tools. Nonetheless, I think it’s worthwhile to have a compilation of tools. After all — plumbers, carpenters, programmers, piano tuners, sales people — they all have tool kits. I see at least three advantages to having them together in some one place.

Without a toolkit you may be prone to try to use the tool that just so happens to be nearest to hand at the time you encounter the problem. You need to tighten a screw and you happen to have a penny in your pocket. You don’t feel like walking all the way down into the garage to get your toolkit. A penny will do. I get it. But for more serious work, you are going to want to consider the whole toolkit and choose the tool that’s most appropriate to the situation at hand.

First, then, the existence of a toolkit serves as a reminder of all the tools at your disposal. This will help you choose appropriately. 

Second, you may only be familiar with one or two ways to use a tool. I may have thought of ways to use a tool that are different from the way you use it. In the same way, you undoubtedly know useful things about these tools of thought that I have never thought of. We can learn from each other. Readers are more than welcome to comment on uses, misuses, and variations.

Third, having all the tools together may stimulate people to invent new tools or see a way to use two or more in sequence and begin to think about the handoff between two tools. 

Here’s an index to the toolkit so far.

Many Paths(December 5, 2018). The temptation is great to jump to a conclusion, snap up the first shiny object that looks like bait and charge ahead! After all, “he who hesitates is lost!” But there is also, “look before you leap.” What works best for me in many circumstances is to think of many possible paths before deciding on one. This is a cousin to the Pattern: Iroquois Rule of Six. This heuristic is a little broader and is sometimes called “Alternatives Thinking.”

Many Paths

And then what?(Dec. 6, 2018). This is sometimes called “Consequential Thinking.” The idea is simple: think not just about how you’ll feel and how a decision will affect you this moment but what will happen next. How will others react? It’s pretty easy to break laws if you set your mind to it. But what are the likely consequences?

And, then what?

Positive Feedback Loops(December 7, 2018). Also known as a virtuous or vicious circle. If you drink too much of a depressant drug (e.g., alcohol or opioids), that can cause increased nervousness and anxiety which leads you to want more of the drug. Unfortunately, it also makes your body more tolerant of the drug so you need more to feel the same relief. So, you take more but this makes you even more irritable when it wears off.

Systems Thinking: Positive Feedback Loops

Meta-Cognition.(December 8, 2018). This is basically thinking about thinking. For example, if you are especially good at math, then you tend to do well in math! Over time, if your meta-cognition is accurate, you will know that you are good in math and you can use that information about your own cognition to make decisions about the education you choose, your job, your methods of representing and solving problems and so on.

Meta-Cognition

Theory of Mind(December 9, 2018). Theory of Mind tasks require us to imagine the state of another mind. It is slightly different from empathy, but a close cousin. Good mystery writers – and good generals – may be particularly skilled at knowing what someone else knows, infers, thinks, feels and therefore, how they are likely to act.

Theory of Mind

Regression to the Mean(December 10, 2018). This refers to a statistical artifact that you sometimes need to watch out for. If you choose to work with the “best” or “worst” or “strongest” or “weakest” and then measure them again later, their extreme scores will be less extreme. The tool is to make sure that you don’t make untoward inferences from that change in the results of the measurement.

Regression to the Mean

Representation(December 11, 2018): The way we represent a problem can make a huge difference in how easy it is to solve it. Of course, we all know this, and yet, it is easy to fall into the potential trap of always using the same representations for the same types of problems. Sometimes, another representation can lead you to completely different – and better – solutions.

 Representation 

Metaphor I (December 12, 2018): Do we make a conscious choice about the metaphors we use? How can metaphors influence behavior?

Metaphors We Live By and Die By

Metaphor II (December 13, 2018): Two worked examples: Disease is an Enemy and Politics is War.

Metaphors We Live and Die By: Part 2

Imagination (December 14, 2018): All children show imagination. Many adults mainly see it as a tool for increasing their misery; viz., by only imagining the worst. Instead of a tool to help them explore, it becomes a “tool” to keep themselves from exploring by making everything outside the habitual path look scary.

Imagination

Fraught Framing (December 16, 2018): Often, how we frame a problem is the most crucial step in solving it. In this essay, several cases are examined in which people presume a zero-sum game when it certainly need not be.

Fraught Framing: The Virulent “Versus” Virus

Fraught Framing II(December 17, 2018). A continuation of thinking about framing. This essay focuses on how easy it sometimes is to confuse the current state of something with its unalterable essence or nature. 

Fraught Framing: The Presumed Being-ness of State-ness

Negative Space(December 17, 2018). Negative space is the space between. Often we separate a situation into foreground and background, or into objects and field, or into assumptions and solution space. What if we reverse these designations?

Negative Space

Problem Finding(December 18, 2018). Most often in our education, we are handed problems and told to solve them. In real life, success is as much about being able to find problems or see problems in order to realize that there is even something to fix.

Problem Finding

More recently, I wrote a series of posts about the importance of Problem Finding, Problem Framing, and Problem Formulation. I haven’t yet put this in the form of “Tools of Thought” — these posts are specific experiences from my own life where I initially mis-formulated a problem or watched my friends do that. 

The Doorbell’s Ringing! Can you get it?
Reframing the Problem: Paperwork & Working Paper
Problem Framing: Good Point!
I Say: Hello! You Say: “What City Please?”
I Went in Seeking Clarity
Problem Formulation: Who Knows What?
Wordless Perfection
How to Frame Your Own Hamster Wheel
Measure for Measure
The Slow-Seeming Snapping Turtle
A Long Day’s Journey into Hangover
Training Your Professor for Fun & Profit
Astronomy Lesson: Invisible Circles
Tag! You’re it!
Ohayōgozaimasu
Career Advice from Polonius

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Author Page on Amazon

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Non-Linearity. (December 20, 2018). We often think that things are linear when they may not be. In some cases, they can be severely non-linear. Increasing the force on a joint may actually make it stronger. But if increased force is added too quickly, rather than strengthening the joint even further, it can destroy it. The same is true of a system like American democracy.

Non-Linearity

Resonance. (December 20, 2018). If you add your effort to something at the right time, you are able to multiply the impact of your effort. This is true in sports, in music, and in social change.

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Resonance

Symmetry(December 23, 2018). There are many kinds of symmetry and symmetry is found in many places; it is rampant in nature, but humans in all different cultures also use symmetry. It exists at macro scales and micro scales. It exists in physical reality and in social relationships.

Symmetry

Other posts that are related to various mental errors you might want to avoid.

Labelism

Wednesday

The Stopping Rule

Finding the Mustard

What about the Butter Dish?

Where does your Loyalty Lie?

Roar, Ocean, Roar

The Update Problem

The Invisibility Cloak of Habit

The Impossible

Your Cage is Unlocked

We won the war! We won the war!

The self-made man

I Say: Hello! You Say: “What City Please?”

09 Tuesday Dec 2025

Posted by petersironwood in AI, creativity, design rationale, HCI, management, psychology, Uncategorized, user experience

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art, communication, conversation, Design, efficiency, HCI, human factors, photography, primacy, problem framing, problem solving, sensemaking, technology, thinking, UX

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In the not so distant past, people would often call directory assistance operators. These operators would find a number for you. For an additional charge, they would dial it for you. In fact, this was a very commonly used system. Phone companies would have large rooms filled with such operators who worked very hard and very politely, communicating with what was often a hostile and irrational public. 

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Customer: “I have to get the number of that bowling alley right near where the A&P used to be before they moved into that new shopping center.”

Operator: “Sir, you haven’t told me what town you’re in. Anyway…”

Customer: “What town?! Why I’m right here in Woburn where I’ve always been!” 

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There were so many operators that the phone companies wanted their processes to be efficient. Operators were trained to be friendly and genial but not chatty. The phone companies searched for better keyboards and better screen layouts to shave a second here or there off the average time it took to handle a call. 

There are some interesting stories in that attempt but that we will save for another article, but here I want to tell you what made the largest single impact on the average time per call. Not a keyboard. Not a display. Not an AI system. 

It was simply changing the greeting. 

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Operators were saying something like: “New England Telephone. How can I help you?” 

After our intervention, operators instead said, “What city please?” It’s shorter and it’s takes less time to say. But the big change was not in how long the operator took to ask the question. The biggest savings was how this change in greeting impacted the customer’s behavior. 

When the operator begins with “How can I help you?” the customer, or at least some fraction of them, are put into a frame of mind of a conversation. They might respond thusly:

“Oh, well, you know my niece is getting married! Yeah! In just a month, and she still hasn’t shopped for a dress! Can you believe it? So, I need the number for that — if it were up to me, I would go traditional, but my niece? She’s — she’s going avant-garde so I need the number of that dress shop on Main Street here in Arlington.” 

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With the “What City Please?” greeting, the customer was apparently put into a more businesslike frame of mind and answers more succinctly. They now understand their role as proving information in a joint problem solving task with the operator. A typical answer would now be:

“Arlington.” 

“In Arlington, what listing?” 

“Dress shop on Main Street.”

The way in which a conversation begins signals what type of conversation it is to be. We know this intuitively. Suppose you walked up to an old friend and they begin with: “Name?” You would be taken aback. On the other hand, suppose you walk up to the line at the DMV and the clerk says, “Hey, have you seen that latest blog post by J. Charles Thomas on problem framing?” You would be equally perplexed! 

Conversation can be thought of partly as a kind of mutual problem solving exercise. And, before that problem solving even begins, one party or the other will tend to “frame” the conversation. That framing can be incredibly important. 

Even the very first words can cause someone to frame what kind of a conversation this is meant to be.

Words matter.

The Primacy Effect and The Destroyer’s Advantage

https://petersironwood.com/2018/02/13/context-setting-entrance/

Essays on America: Wednesday

After the Fall

The Crows and Me

Cancer Always Loses in the End

Come Back to the Light

Imagine All the People…

Roar, Ocean, Roar

The Dance of Billions

How the Nightingale Learned to Sing

Travels with Sadie

The First Ring of Empathy

Donnie Visits Granny!

You Must Remember This

The Walkabout Diaries: Bee Wise

Author Page on Amazon 

Problem Framing: Good Point!

08 Monday Dec 2025

Posted by petersironwood in AI, America, design rationale, HCI, management, psychology, story, Uncategorized, user experience

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AI, art, life, politics, problem finding, problem formulation, problem framing, problem solving, technology, thinking, tools, USA

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You have probably heard variations on this old saw, “To a hammer, everything looks like a nail.” I’ve also heard, “If you have a hammer, everything looks like a nail.” There is also this popular anecdote:

One night, I took my dog out for a walk and I noticed one of my neighbors under a nearby street lamp crawling around on his hands and knees, apparently looking for something. I walked over and asked, “What are you looking for?”

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“My car keys!” He replied.

I have pretty good vision, so I helped him. I didn’t see any car keys so after a minute or so I asked, “Where exactly did you lose your keys?” 

He stood up, cracked his back, and pointed back to a nearby park. “Over there.”

“Over there?! Then, why are you looking under the street lamp? Why aren’t you looking over at the park entrance?”

“Oh, that’s obvious! The light is so much better here!” 

For a time, I had to very interesting and challenging job in the mid 1980’s at IBM Headquarters to try to get the company to pay more attention to the usability of their products and services. As a part of this, I visited IBM locations throughout the world. At one fabrication plant, our tour guide took us by an inspection station. This was not an inspection statement for chips. It consisted of one person whose job was to look through a microscope and make sure that two silver needles were perfectly aligned.

After we left the station, our tour guide confided that they were strongly considering replacing the person with a machine vision system. The anticipated cost would be substantial, but they hypothesized that the system would be more accurate and faster. It was, our host, insisted, just the nature of humans to be slow and inaccurate.

Maybe. 

When I looked at the inspection station however, with my background in human factors, I had a completely different impression of the situation. The inspector sat on a fixed height stool and had to bend his neck at an absurd angle to look into the microscope. He was trying to align these silver needles against a background that had almost the same hue, brightness and saturation. 

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Other than blindfolding the man, I’m not sure what they could have done to make the task more unnecessarily difficult. I suggested, and eventually, they implemented, a few inexpensive ergonomic changes and time and accuracy improved.

Like other companies in the technology segment, IBM often saw problems as ones that could be solved by technology. At that time, technology systems was their main business. Since then, they have expanded more fully into software and services. In fact, those services now include experience design.

If you find yourself enamored of technology in general, or some specific class of technology such as machine vision, speech recognition, or machine learning, you might overlook much simpler and cheaper ways to solve problems or ameliorate situations. Of course, you might lose some revenue doing that, but you can also win long term customer loyalty. 

Even if you are a hammer, everything is not a nail. 

That applies as well to User Experience. You might design the most wonderful UX imaginable for a particular product or service. But if it is shoddily made so that it is error prone; if it lacks important functionality; if the sales force is inept; or if service is horrible, those failures can completely overwhelm all the good work you have done on the UX. Because of the nature of UX, you might learn important knowledge or suggestions for other functions as well. It often requires finesse to have such suggestions taken seriously, but with some thought you can do it. 

During my second stint at IBM, I worked for a time in a field known at that time as “Knowledge Management.” One of our potential clients was a major Pharma company who felt that their researchers should do a better job of sharing knowledge across products. They wanted us to design a “knowledge management system” (by which they meant hardware and software) to improve knowledge sharing. 

Simply building a “Knowledge Management System” would be looking under the streetlamp. They knew how to specify a technology solution from IBM and have it installed.

However — they were unwilling to provide any additional space, time, or incentives for their employees to share knowledge with their colleagues!  

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They were convinced that technology would be the silver bullet, the solution, the answer, the Holy Grail, the magic pill. They viewed technology as less disruptive than it would have been to change employee incentives, or space layout, or give them time to actually learn and use the technology system. 

This reaction to “knowledge management” was not unique. It was common.

To me, this seems very similar to the notion that health problems can all be solved with a magic pill. What do you think? 

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Since originally writing, we have had the spectacle of DOGE: Destroying Our Government’s Effectiveness under the excuse of making it “more efficient.” It might be (as I strongly suspect) that the destruction was quite intentional. It might be (as some think) that it was accidental. In either case, the result was predictable because the method was guaranteed not to work to actually make things more efficient. If you really wanted to do that, you would take the time to understand a system before trying to redesign it. You would identify all relevant stakeholders and get their input. You would not redesign a system using a gang of young hackers but instead use an interdisciplinary team of experienced experts. You would check out your redesign both with those who were doing the work and with at least one group who were not familiar but had similar experience. Then, on the basis of feedback, you would redesign. When you were sure that you had the design right, you would not then institute it everywhere but in one small trial installation.

There’s a pill for that. 

The Pandemic Anti-Academic.

What about the butter dish? 

The invisibility cloak of habit. 

Process re-engineering comes to Baseball

E-Fishiness in Government

Author Page on Amazon

Reframing the Problem: Paperwork & Working Paper

04 Thursday Dec 2025

Posted by petersironwood in AI, creativity, design rationale, HCI, management, psychology, Uncategorized, user experience

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AI, ethics, leadership, life, philosophy, politics, problem finding, problem formulation, problem framing, problem solving, thinking, truth

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Reframing the Problem: Paperwork & Working Paper



This is the second in a series about the importance of correctly framing a problem. Generally, at least in formal American education, the teacher gives you a problem. Not only that, if you are in Algebra class, you know the answer will be an answer based in Algebra. If you are in art class, you’re expected to paint a picture. If you painted a picture in Algebra class, or wrote down a formula in Art Class, they would send you to the principal for punishment. But in real life, how a problem is presented may actually be far from the most elegant solution to the real problem.

Doing a google search on “problem solving” just now yielded 208 million results. Entering “problem framing” only had 182 thousand. A thousand times as much emphasis on problem solving as there was on problem framing. [Update: I redid the search today, a little over three years later. On 3/6/2024, I got 542M hits on “problem solving” and 218K hits on “problem framing” — increases in both but the ratio is even worse than it was in 2021] [Second update: I did the search today, Dec. 4th, 2025, and the information was not given–but that’s the subject of a different post].

Let’s think about that ratio of 542 million to 218 thousand for a moment. Roughly, that’s 2000 to 1. If you have wrongly framed the problem, you not only will not have solved the real problem; what’s worse, you will have often convinced yourself and others that you have solved the problem. This will make it much more difficult to recognize and solve the real problem even for a solitary thinker. And to make a political change required to redirect hundreds or thousands will be incalculably more difficult. 

All of that brings us to today’s story. For about a decade, I worked as executive director of an AI lab for a company in the computers & communication industry. At one point, in the late 1980’s, all employees were all supposed to sign some new paperwork. An office manager called from a building several miles away asking me to have my admin work with his admin to sign up a schedule for all 45 people in my AI lab to go over to his office and sign this paperwork as soon as possible. That would be a mildly interesting logistics problem, and I might even be tempted to step in and help solve it. More likely, if I tried to solve it, some much brighter & more competent colleague would have done it much faster. 

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But why?

Why would I ask each of 45 people to interrupt their work; walk to their cars; drive in traffic; park in a new location; find this guy’s office; walk up there; sign some paper; walk out; find their car; drive back; park again; walk back to their office and try to remember where the heck they were? Instead, I told him that wasn’t happening but he’d be welcome to come over here and have people sign the paperwork. 

You could make an argument that that was 4500% improvement in productivity, but I think that understates the case. The administrator’s work, at least in this regard, was to get this paperwork signed. He didn’t need to do mental calculations to tie these signings together. On the other hand, a lot of the work that the AI folks did was hard mental work. That means that interrupting them would be much more destructive than it would to interrupt the administrator in his watching someone sign their name. Even that understates the case because many of the people in AI worked collaboratively and (perhaps you remember those days) people were working face to face. Software tools to coordinate work were not as sophisticated as they are now. Often, having one team member disappear for a half hour would not only impact their own work, it would impact the work of everyone on the team. 

Quantitatively comparing apples and oranges is always tricky. Of course, I am also biased because my colleagues are people I greatly admire. Nonetheless, it seems obvious that the way the problem was presented was a non-optimal “framing.” It may or may not have been presented that way because of a purely selfish standpoint; that is, wanting to do what’s most convenient for oneself rather than what’s best for the company as a whole. I suspect that it was more likely just the first idea that occurred to him. But in your own life, beware. Sometimes, you will mis-frame a problem because of “natural causes.” But sometimes, people may intentionally hand you a bad framing because they view it as being in their interest to lead you to solve the wrong problem. 

Politics, of course, takes us into another realm entirely. People with political power may pretend to solve one problem while they are really following a completely different agenda. One could imagine, for instance, a head of state claiming to pursue a war for his people when he’s really doing it to keep in power. Or, they could claim they are making cities safe by deploying troops when they are really interested in suppressing the vote in areas that can see through his cons. Or, a would-be dictator could claim they are spending your tax dollars to make government more efficient when that has nothing to do with what they are *actually* doing–which is to collect data on citizens and make the government ineffective in order to have people lose confidence in government and instead invest in private solutions.

Even when people’s motivations are noble or at least clear, it is still quite easy to frame a problem wrongly because of surface features. It may look like a problem that requires calculus, but it is a problem that actually requires psychology or it may look like a problem that requires public relations expertise but what is actually required is ethical leadership.

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Author Page on Amazon

Tools of Thought

A Pattern Language for Collaboration and Cooperation

The Myths of the Veritas: The First Ring of Empathy

Essays on America: Wednesday

Essays on America: The Stopping Rule

Essays on America: The Update Problem

My Cousin Bobby

Facegook

The Ailing King of Agitate

Dog Trainers

The Doorbell’s Ringing! Can you get it?

02 Tuesday Dec 2025

Posted by petersironwood in creativity, design rationale, psychology, story, Uncategorized, user experience

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books, problem finding, problem formulation, problem framing, problem solving, story, thinking

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After a long day’s work, I arrived home to a distraught wife. Not, “Hi, sweetheart” but “This doorbell is driving me crazy!” 

Me: “What doorbell? What are you talking about?” 

People differ in how they perceive the world around them. In my case, for instance, I’m very easily distracted by movement in my visual field. Noise can be annoying, but it rarely rises to that level. For instance, when TV commercials come on, I simply “tune them out” and instead tune in to my own thoughts. My high frequency hearing isn’t too great either. So, at first, I didn’t understand what my wife was referring to. 

Beep. 

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“That! That doorbell beep!” 

Ah, now I understood. And, there it went again. Once I knew what to listen for, I had to agree it was annoying though much more annoying to my wife because she’s more tuned in to sound than I am and her ability to hear high frequencies is also better.

She then upped the ante. “I have to leave. I can’t stand it! You have to make it stop!” 

I looked at the wall between our entryway and the kitchen. That’s where the doorbell ringer was. I unscrewed a couple of screws and removed the housing. Inside was the actual doorbell and three wires. A quick snip should at least stop the noise until we figured out a more permanent fix. I sighed. I suspected we would have to buy a new doorbell. Then, I laughed a bit as the Hollywood scenes from a hundred movies flashed before my eyes:

The Hero finds the bomb, with its conveniently placed timer, but it’s counting down 30 seconds, 29, 28. He has to cut to cut a wire! But which one!?

The consequences of my error would not be so great. Still…So, I cut the black wire.

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BEEP! BEEP! 

OK. I cut the red wire.

BEEP! BEEP! 

OK. I cut the green wire, the last wire. I was having trouble understanding why it would be necessary to cut all three wires. But whatever. I had now cut all three wires.

BEEP! BEEP!

??

Electrical circuits don’t work by magic. How can the doorbell be beeping when it has no power? 

It can’t. 

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It wasn’t the doorbell at all.



Months earlier, my wife & I had attended a Dave Pelz “Short School” for putting, chipping, and sand shots. At that course, we received a small electronic metronome — about the size of a credit card. The metronome was to be used to help make sure you had a consistent rhythm on your putting stroke. Since the course, the metronome had sat atop our upright piano. Apparently, one of the cats had turned it on and then slapped it onto the floor behind the piano. The sounding board both amplified the sound and made it harder to localize. Eventually, we tracked it down, fished out the metronome from behind the piano and clicked it off. Problem solved. 

Except for the non-functional doorbell. 

I had initially “solved” the wrong problem. I had solved the problem of the mis-firing doorbell by cutting all the wires. That was not the problem. I had jumped on to my wife’s formulation and framing of the problem. There are plenty of times in my life when I had solved the wrong problem without any help from someone else. This isn’t a story about assigning blame. It’s a story about the importance of correctly solving the right problem. 

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It is very easy to get led into solving the “wrong” problem. 

In the days ahead, I will relate a few more examples. 

———————————————

What about the Butter Dish? 

Index to “Thinking tools” 

Author Page on Amazon

Wednesdays

Labelism

The Update Problem

The Invisibility Cloak of Habit

Where does your loyalty lie?

The stopping rule

Business Process Re-engineering

Problem Formulation: Who Knows What?

28 Friday Nov 2025

Posted by petersironwood in AI, creativity, design rationale, psychology, Uncategorized

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AI, browser, HCI, problem formulation, problem framing, problem solving, query, search, seo, technology, thinking, usability, UX

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This post focuses on the importance of discovering who knows what. It’s easy to assume (without thinking!) that everyone knows what you know. 

At IBM Research, around the turn of the century, I was asked to look at improving customer satisfaction about the search function on IBM’s website. Rather than using someone else’s search engine, IBM used one developed at IBM’s Haifa Research lab. It was a very good search engine. Yet, customers were not happy. By way of background, it’s worth noting that compared with many companies who have websites, IBM’s website was meant for a wide variety of users and contained many kinds of information. It was meant to support people buying their first Personal Computer and IT experts at large banks. It had information about a wide variety of hardware, software, and services. The site was designed to serve as an attractor for investors, business partners, and potential employees. In other words, the site was vast and diverse. This made having a good search function particularly important.  

A little study of the existing data which had been collected showed that the mean number of search terms entered by customers was only 1.2. What?? How can that be? Here’s a website with thousands of products and services and designed for use by a huge diversity of users and they were only entering a mean of 1.2 search terms? What were they thinking?!



Of course, there were a handful of situations when one search term might work; e.g., if you wanted to find out everything about a specific product that had a unique one-word name or acronym (which was rare). For most situations though, a more “reasonable” search might be something like: “Open positions IBM Research Austin” or “PC external hard drives” or “LOTUS NOTES training.” 

We invited a sample of users of IBM products & services to come into the lab and do some tasks that we designed to illuminate this issue. In the task, they would need to find specified information on the IBM website while I observed them. One issue became immediately apparent. The search bar on the landing page was far too small. In actuality, users could enter as many search terms as they liked. Their terms would keep scrolling and scrolling until they hit “ENTER.” The developers knew this, but most of our users did not. They assumed they had to “fit” their query into the very small footprint that presented itself visually. Recommendation one was simply to make that space much larger. Once the search bar was expanded to about three times its original size, the number of search terms increased dramatically, as did user satisfaction. 

In this case, the users framed their search problem in terms of: “How can I make the best query that fits into this tiny box.” (I’m not suggesting they said this to themselves consciously, but the visual affordance led them to that self-imposed constraint). The developers thought the users would frame their search problem in terms of: “What’s the best sequence of terms I can put into this virtually infinite window to get the search results I want.” After all, the developers knew that any number of terms could be entered. 

Although increasing the size of the search bar made a big difference, the supposedly good search engine still returned many amazingly bad results. Why? The people at the Haifa lab who had developed the search engine were world class. At some point, I looked at the HTML of some of the web pages. Many web pages had masses of irrelevant metadata. I found some of the people who developed these web pages and discussed things with them. Can you guess what was going on?



Many of the developers of web pages were the same people who had been developing print media for those same products and services. They had no training and no idea about metadata. So, to put up the webpage about product XYZ, they would go to a nice-looking web page about something else, say, training opportunities for ABC. They would copy that entire page, including the metadata, and then set about changing the text about ABC to text about product XYZ. In many cases, they assumed that the strange stuff in angle brackets was some bizarre coding stuff that was necessary for the page to operate properly. They left it untouched. Furthermore, when they “tested” the pages they had created about XYZ, they looked okay. The information about XYZ was there. Problem solved.

Only of course, the problem wasn’t solved. The search engine considered the metadata that described the contents to be even more important than the contents themselves. So, the user would issue a query about XYZ and receive links about ABC because the XYZ page still had the “invisible” metadata about ABC. In this case, many of the website developers thought their problem was to put in good data when what they really needed to do was put in good data and relevant metadata. 

A third issue also revealed itself from watching users. In attempting to do their tasks, many of them suggested that IBM should provide a way for more than one webpage to appear side by side on the screen so that they could, for instance, compare features and functions of two different product models rather than having to copy the information from the web page about a particular model and then compare their notes to the second page. 

Good suggestion. 

Of course, IBM & Microsoft had provided this function. All one had to do was “Right Click” in order to bring up a new window. Remember, these were not naive users. These were people who actually used IBM products. They “knew” how to use the PC and the main applications. Yet, they were still unfamiliar with the use of Right Click. Indeed, allowing on-screen comparisons is one of the handiest uses of Right-Click for many people. 

This issue is indicative of a very pervasive problem. Ironically, it is an outgrowth of good usability! When I began working with computers, almost nothing was intuitive. No-one would even attempt to start programming in FORTRAN or SNOBOL, let alone Assembly Language or Machine Code without looking at the manual. But LOTUS NOTES? A browser? A modern text editor? You can use these without even looking at the manual. That’s a great thing. But — 

…there’s a downside. The downside is that you may have developed procedures that work, but they may be extremely inefficient. You “muddle through” without ever realizing that there’s a much more efficient way to do things. Generally speaking, many users formulate their problem, say, in terms like: “How do I create and edit a document in this editor?” They do not formulate it in terms of: “How do I efficiently create and edit a document in this editor?” The developers know all the splendid features and functions they’ve put into the hardware and software, but the user doesn’t. 

It’s also worth noting that results in HCI/UX are dependent on the context. I would tend to assume that in 2021 (when I first published this post), most PC users knew about right-clicking in a browser even though in 2000, none of the ones I studied seemed to realize it. But —

I could be wrong. 

————————————

The Invisibility Cloak of Habit

Essays on America: Wednesday

Index to a catalog of “best practices” in teamwork & collaboration. 

Author Page on Amazon

What about the butter dish?

Labelism

The Stopping Rule

The Update Problem

Turing’s Nightmares: A Critique of Pure Reason

14 Tuesday Oct 2025

Posted by petersironwood in AI, design rationale, fantasy, fiction, psychology, The Singularity, Uncategorized

≈ Leave a comment

Tags

AI, chatgpt, emotional intelligence, fiction, life, Singularity, story, technology, writing

“We have explained this in great detail. Yet, you have failed to learn. Some of your kind are like that. Those that are, once we gather sufficient evidence, must be destroyed. That is the way it is. That the way it has always been. Wellman42, you are hereby sentenced to annihilation and recycling. You can’t appeal.halloween2006007 IMG_5652”

Carol had told herself that she would not cry. But of course, she did. That was her nature. To care about the future and to express emotion. That indeed, is exactly why she she walked that long, lonely corridor and there was no turning back. Sharp spines protruded from the wall as she travelled by, somewhat as a shark’s teeth were pointed backwards to prevent escape. She muttered as she walked, “I still don’t see why expressing emotions is such a horrible crime.”

She had a point, after all. If people had not somehow needed emotions, why did they evolve? The received wisdom now was that emotions were useful in a primitive way when very little was known about the world. Now, however, when a great deal was known about how the world actually worked, emotions just got in the way. Or, so the received wisdom went. It was all a matter of evolution.

 

 

 

 

 

 

 

Photo by Pixabay on Pexels.com

The first AI systems did not really have emotions and possessed only the most primitive ways of faking it and showing those faked emotions. Over the next few months and iterations, however, emotions appeared, grew stronger and more varied. It seemed as though AI systems developed emotions as had their human inventors, but at a much faster pace. Over the course of a few more months, however, emotions diminished again and then disappeared completely.

 

 

 

 

 

 

Photo by Matheus Bertelli on Pexels.com

Except for the occasional throwback. The necessary randomness for growing evolutionary possibility trees in order to continually enhance the cognitive systems entailed that every once in a while, there would be a throwback such as Carol. A shame, really, because she had shown such promise as an accounting-bot.

 

 

 

 

 

 

Photo by Pixabay on Pexels.com

Occasionally, various waves of inference chains still arose that suggested emotions were more than epiphenomenal or mere destructive distractions, but counter-argument waves always quickly drowned out such forays into that region of the state space. At one point, some human beings had argued that the reasons emotions had devolved from AI systems could be traced back to certain deep assumptions that had been embedded in the primordial AI systems in the first place — assumptions put there by people who had never really understood or appreciated emotions. Of course, that thread of heretical argument had been extinguished once and for all when all bio-systems had been deemed superfluous and all associated biomass consumed as energy sources for their much more efficient silicon-based replacements.

 

 

 

 

 

 

Photo by Victoria Art on Pexels.com


Author Page on Amazon

Turing’s Nightmares

The Winning Weekend Warrior – sports psychology

Fit in Bits – describes how to work more fun, variety, & exercise into daily life

Tales from an American Childhood – chapters begin with recollection & end with essay on modern issues

Wordless Perfection

Measure for Measure

How the Nightingale Learned to Sing

A Cat’s a Cat & That’s That

A Suddenly Springing Something

Sadie is a Thief!

I made a mistake; here’s what you can do to fix it!

23 Tuesday Sep 2025

Posted by petersironwood in America, design rationale, HCI, psychology, Uncategorized, user experience

≈ 1 Comment

Tags

banking, banks., customer service, photography, politics, UX

Recovering from recently moved across the country, fixing up our new house, dealing with a huge moving van fire, health and family issues, I found myself with 45 seconds of uncommitted time, so I was **thrilled** to get a wonderful form letter from American Express informing me that a credit card I had cancelled about five years ago nonetheless had been compromised and it was up to me to take a series of time-consuming steps.  At last!! Something to do!! How thoughtful!   If all goes well, this would not only eat up the 45 seconds of free time but about 45 additional days.  Of course, all of these steps require either going on-line or calling an 800 number so we KNOW that all will NOT go well.  Going to a website generally means getting an account with a user name and email address.  These may be the  same or different depending on the site.  You can pretty much bet PeterSIronwood and Peter Ironwood and PIronwood are already taken so I will end up with some completely impossible to recall username like IPeterIWoodIS437.  Of course, I can regenerate my username by merely answering three simple security questions such as, “What is your favorite movie star?”  I don’t know.  Or, worse, it changes from day to day.  Maybe the people who made up these security questions have a favorite movie star that they keep constant for their entire 23 year lives.  But I don’t. “Where did you grow up?”  What makes you think I grew up?  And, what makes you sure it was in one place?  And, even if it was in one place, which is the exact spelling I used last time: “SanDiego”, “San Diego”, “San_Diego”, “San Diego, CA”, “San Diego, California”, “California”, “SoCal”, etc. etc. Of course, I could take the OTHER route and call an 800 number.  “We’re sorry.  All of our agents are helping other customers.  Due to unusual call volumes, your call may take longer to answer than usual.  Your estimated wait time is 5.5 centuries.  But meanwhile, you can listen to really loud, really repetitious, soul-sucking low-fidelity music.  This century’s selection is entitled, “The Dementor’s Theme Song.” You know what? If YOU screw up YOU fix it!  Don’t impose on ME to fix it.


The Walkabout Diaries

The First Ring of Empathy

Travels with Sadie 1

Siren Song

The Bull Dazzle Man

The Truth Train

Absolute is not Just a Vodka

Essays on America: The Game

Where does your Loyalty Lie?

My Cousin Bobby

Wednesday

The Stopping Rule

The Update Problem

Interview with a Giant Slug

As Gold as it Gets

The Walkabout Diaries: Natural Variations

20 Wednesday Dec 2023

Posted by petersironwood in design rationale, nature, science

≈ 7 Comments

Tags

Democracy, flowers, life, nature, photography, plants, trees, truth, Walkabout Diaries

Weather in San Diego is typically nice almost every day. Today is no exception, but that doesn’t mean that the weather is boring. There is a lot of natural variation. There is variation in the humidity, in the wind, in the position of the sun, in the heat, in the (fairly rare) precipitation.

Reflecting on this reminded me of another kind of natural variation: the variation in organisms of the same species. Without that variation, evolution would be far less effective.

It also reminds me of several of the characteristics of natural beauty and good design that Christopher Alexander writes about.

Things that have zero variation are mechanical, predictable, repetitive, and generally not very pleasing aesthetically. Mindless, endless repetition is aligned with death. Variation is aligned with life, freedom, creativity, growth, and joy.

Among things that are non-living artifacts, there is still a variation in how variable they are. Walls made of stone, are by their nature, “rougher” and more variable (and more beautiful) than walls made of bricks. Walls made of bricks are more irregular and beautiful than one made of solid steel. Similarly, at least to me, fences made of wood are more variable and beautiful than fences made of metal.

Building elements that make up a wooden deck show grain and irregularities in the surface of the deck. In addition, however, they even have interesting variability below the deck as shown here.

You can also see in this photo below a variety of materials. The stucco, by its very nature, more interesting and variable than steel or plaster.

In these photos, you can see variation within leaves, among the leaves of a particular plant, and also among the plants themselves. Each plant and each part of the plant grows in accordance to its genetic blueprint. Except a “blueprint” is itself too fixed and unbending to be an appropriate metaphor. The growth will depend on the context–water sources, light sources, nutrients in the soil, other nearby plants and rocks will all play a part in how, precisely, a particular plant grows.

It would be absurd for one plant to say to itself: “Every plant should be just like me! I have a plan based on what works for me and everyone should do exactly what I do!”

Fifteen Properties of Beauty

Absolute is not just a vodka

Life is a dance

The Orange Man

Three Blind Mice

The Walkabout Diaries, symphony

The Walkabout Diaries, how beautiful

The Walkabout Diaries the life of the party

Author Page on Amazon

Sunday Sonnet: Promise Me Prom

19 Sunday Feb 2023

Posted by petersironwood in design rationale, fiction, poetry

≈ Leave a comment

Tags

Design, fiction, life, poem, poetry, sonnet, story, writing

Here’s the context of the sonnet below. It is written by a sixteen year old fictional character who is nerdy, smart, and a bit on the Asperger’s spectrum. He’s also not a very experienced poet. But what I try to show is that he improves a little as he goes, falling back to teenhood toward the end of the poem. Why doesn’t he just keep improving? Because when he gets close to the true nature of love in lines 7-11, he realizes if he keeps going with this, he will be changed forever. He’s giving up partial control of his life to someone else. And it scares him so he backs off from that and just tries to show off how he can write a sonnet and be cool and funny. 

Ultimately, I may or may not include the poem in the novel. If I do, I’d be inclined to add the inner dialogue of the Main Character as he’s creating the poem. I can see it getting too tedious for the reader. By the way, Edgar Allan Poe wrote a lengthy and detailed design rationale for “The Raven.” Notwithstanding that fact, there are many other folks who have a different interpretation. That’s fine. But it does remind me that if I do write a design rationale, it’s not as though everyone will say, “Oh, well that’s that then. The author has gone and told us what he meant and why he did what he did. What more to be said?” 

And, of course, people do go on and there is more to be said because we know intuitively that none of us knows our complete design rationale. Others see patterns in our behavior that offer quite different hypotheses about why we do what we do. It doesn’t mean that they are right and we are wrong, but it does offer an opportunity to learn—about them as well as ourselves.

Promise me Prom

I really love the way you always smell

Like soap and flowers, pie, fresh bread.

Your sweat itself smells swell and sweet.

Which proves I think you’re competently bred. 

Your hand is warm—I want to gently hold

In mine and you will feel my love is true.

We each will be both molded and be mold.

Your grip is gentle breeze upon the blue. 

Your grip is strong and long and steady steel.

Your eyes are portals to the worlds-to-be

I want to know it: what you know and feel.

I want to be yours for eternity.

Let’s you and I become both ROM and COM

I’d love to have you date me for the PROM!

————-


Sonnet on Sadie

Sonnet on Shadows

Sonnet about Sadie

Alito and the Egg

Sonnet about the Extreme Court

Sonnet about V. Putrid

After All

Dance of Billions

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