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~ Finding, formulating and solving life's frustrations.

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I Went in Seeking Clarity

16 Saturday Jan 2021

Posted by petersironwood in Uncategorized

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parallel programming, problem formulation, problem framing, problem solving, programming, thinking, tools, X10

“I stopped by the bar at 3 A.M.
To seek solace in a bottle or possibly a friend
And I woke up with a headache like my head against a board
Twice as cloudy as I’d been the night before
And I went in seeking clarity” — Lyrics from The Indigo Girls: Closer to Fine

If you think programming is cognitively difficult, try parallel programming. It is generally harder to design, to code, and to debug than its sequential cousin. One of the fun projects I worked on at IBM Research was on the X10 language which was designed to enable parallel programmers to be more productive. Among other things, I fostered community among X10 programmers and used analytic techniques to show that X10 “should be” more productive. Although these analytic techniques are very useful, we also wanted to get some empirical data that the language was, in actuality, more productive. 


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One part of those empirical studies involved comparing people doing a few parallel programming tasks in X10 to those using a popular competitor. But, like many other “chicken and egg” problems, there were no X10 programmers (other than the inventors and their colleagues). I was part of a team who travelled to Rice University in Houston. The design called for one group to spend a chunk of time learning X10 (perhaps half a day) and another chunk of time coding some problems.

Besides the three behavioral scientists like me who were there to make observations, there were also three high-powered Ph.D. computer scientists present who would teach the language. Programmers tend to be very smart. Parallel programmers tend to be very very smart. People who can invent better languages to do parallel programming? You do the math.



Anyway, after the volunteers students had arrived, one of the main designers of the language began to “teach them” X10. 

But — there was a problem. 

The powerpoint presentation designed to teach the students X10 was far too blurry to read!

Immediately, the three computer scientists tried to issue commands to the projector to put the images in focus. Nothing worked. The three of them began a fascinating problem solving conversation about what communication protocol(s) among the PC, the projector, and the controller was the likely source of the problem. I suppose it might not have been fascinating to everyone, but it was to me. First, it fascinated me because I was learning something about computer science and communication protocols. Second, it fascinated me because I loved to watch these people think. I suppose many of the advanced computer science students who were in this classroom to learn X10 also found it interesting. But the study had completely stalled. 

After a few minutes of fascinating conversation that did nothing to focus the images, something possessed me to walk over to the projector and turn the lens by hand. The images were immediately clear and the rest of the experiment continued. 

The three computer scientists had “framed” the problem as a computer science problem and I found the discussion that sprang from that framing to be fascinating. But one of the part-time jobs I had had as an undergraduate was as a “projectionist” at Case-Western, and it was that experience that allowed me to try framing the problem differently. All of us have huge reservoirs of experience outside of our professional “training” and those experiences can sometimes be important sources of alternative ways to frame a problem, issue, or situation.

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Essays on America: Wednesday 

Essays on America: The Update Problem 

Essays on America: The Stopping Rule

The Invisibility Cloak of Habit

Author Page on Amazon

   

Problem Framing: Good Point!

14 Thursday Jan 2021

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problem finding, problem formulation, problem framing, problem solving, thinking, tools

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You have probably heard variations on this old saw, “To a hammer, everything looks like a nail.” I’ve also heard, “If you have a hammer, everything looks like a nail.” There is also this popular anecdote:

One night, I took my dog out for a walk and I noticed one of my neighbors under a nearby street lamp crawling around on his hands and knees, apparently looking for something. I walked over and asked, “What are you looking for?”

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“My car keys!” He replied.

I have pretty good vision, so I helped him. I didn’t see any car keys so after a minute or so I asked, “Where exactly did you lose your keys?” 

He stood up, cracked his back, and pointed back to a nearby park. “Over there.”

“Over there?! Then, why are you looking under the street lamp? Why aren’t you looking over at the park entrance?”

“Oh, that’s obvious! The light is so much better here!” 

For a time, I had to very interesting and challenging job in the mid 1980’s at IBM Headquarters to try to get the company to pay more attention to the usability of their products and services. As a part of this, I visited IBM locations throughout the world. At one fabrication plant, our tour guide took us by an inspection station. This was not an inspection statement for chips. It consisted of one person whose job was to look through a microscope and make sure that two silver needles were perfectly aligned.

After we left the station, our tour guide confided that they were strongly considering replacing the person with a machine vision system. The anticipated cost would be substantial, but they hypothesized that the system would be more accurate and faster. It was, our host, insisted, just the nature of humans to be slow and inaccurate.

Maybe. 

When I looked at the inspection station however, with my background in human factors, I had a completely different impression of the situation. The inspector sat on a fixed height stool and had to bend his neck at an absurd angle to look into the microscope. He was trying to align these silver needles against a background that had almost the same hue, brightness and saturation. 

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Other than blindfolding the man, I’m not sure what they could have done to make the task more unnecessarily difficult. I suggested, and eventually, they implemented, a few inexpensive ergonomic changes and time and accuracy improved.

Like other companies in the technology segment, IBM often saw problems as ones that could be solved by technology. At that time, technology systems was their main business. Since then, they have expanded more fully into software and services. In fact, those services now include experience design.

https://www.ibm.com/services/business/experience-design

If you find yourself enamored of technology in general, or some specific class of technology such as machine vision, speech recognition, or machine learning, you might overlook much simpler and cheaper ways to solve problems or ameliorate situations. Of course, you might lose some revenue doing that, but you can also win long term customer loyalty. 

Even if you are a hammer, everything is not a nail. 

That applies as well to User Experience. You might design the most wonderful UX imaginable for a particular product or service. But if it is shoddily made so that it is error prone; if it lacks important functionality; if the sales force is inept; or if service is horrible, those failures can completely overwhelm all the good work you have done on the UX. Because of the nature of UX, you might learn important knowledge or suggestions for other functions as well. It often requires finesse to have such suggestions taken seriously, but with some thought you can do it. 

During my second stint at IBM, I worked for a time in a field known at that time as “Knowledge Management.” One of our potential clients was a major Pharma company who felt that their researchers should do a better job of sharing knowledge across products. They wanted us to design a “knowledge management system” (by which they meant hardware and software) to improve knowledge sharing. 

Simply building a “Knowledge Management System” would be looking under the streetlamp. They knew how to specify a technology solution from IBM and have it installed.

However — they were unwilling to provide any additional space, time, or incentives for their employees to share knowledge with their colleagues!  

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They were convinced that technology would be the silver bullet, the solution, the answer, the Holy Grail, the magic pill. They viewed technology as less disruptive than it would have been to change employee incentives, or space layout, or give them time to actually learn and use the technology system. 

This reaction to “knowledge management” was not unique. It was common.

To me, this seems very similar to the notion that health problems can all be solved with a magic pill. What do you think? 

—————————————

There’s a pill for that. 

The Pandemic Anti-Academic.

What about the butter dish? 

The invisibility cloak of habit. 

Author Page on Amazon

Reframing the Problem: Paperwork & Working Paper

13 Wednesday Jan 2021

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problem finding, problem formulation, problem framing, problem solving, thinking

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Reframing the Problem: Paperwork & Working Paper



This is the second in a series about the importance of correctly framing a problem. Generally, at least in formal American education, the teacher gives you a problem. Not only that, if you are in Algebra class, you know the answer will be an answer based in Algebra. If you are in art class, you’re expected to paint a picture. If you painted a picture in Algebra class, or wrote down a formula in Art Class, they would send you to the principal for punishment. But in real life, how a problem is presented may actually be far from the most elegant solution to the real problem.

Doing a google search on “problem solving” just now yielded 208 million results. Entering “problem framing” only had 182 thousand. A thousand times as much emphasis on problem solving as there was on problem framing. Yet, let’s think about that for a moment. If you have wrongly framed the problem, you not only will not have solved the real problem; what’s worse, you will have convinced yourself that you have solved the problem. This will make it much more difficult to recognize and solve the real problem even for a solitary thinker. And to make a political change required to redirect hundreds or thousands will be incalculably more difficult. 

All of that brings us to today’s story. For about a decade, I worked as executive director of an AI lab for a company in the computers & communication industry. At one point, in the late 1980’s, all employees were all supposed to sign some new paperwork. An office manager called from a building several miles away asking me to have my admin work with his admin to sign up a schedule for all 45 people in my AI lab to go over to his office and sign this paperwork as soon as possible. That would be a mildly interesting logistics problem, and I might even be tempted to step in and help solve it. More likely, if I tried to solve it, some much brighter & more competent colleague would have done it much faster. 

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But why?

Why would I ask each of 45 people to interrupt their work; walk to their cars; drive in traffic; park in a new location; find this guy’s office; walk up there; sign some paper; walk out; find their car; drive back; park again; walk back to their office and try to remember where the heck they were? Instead, I told him that wasn’t happening but he’d be welcome to come over here and have people sign the paperwork. 

You could make an argument that that was 4500% improvement in productivity, but I think that understates the case. The administrator’s work, at least in this regard, was to get this paperwork signed. He didn’t need to do mental calculations to tie these signings together. On the other hand, a lot of the work that the AI folks did was hard mental work. That means that interrupting them would be much more destructive than it would to interrupt the administrator in his watching someone sign their name. Even that understates the case because many of the people in AI worked collaboratively and (perhaps you remember those days) people were working face to face. Software tools to coordinate work were not as sophisticated as they are now. Often, having one team member disappear for a half hour would not only impact their own work, it would impact the work of everyone on the team. 

Quantitatively comparing apples and oranges is always tricky. Of course, I am also biased because my colleagues were people I greatly admire. Nonetheless, it seems obvious that the way the problem was presented was a non-optimal “framing.” It may or may not have been presented that way because of a purely selfish standpoint; that is, wanting to do what’s most convenient for oneself rather than what’s best for the company as a whole. I suspect that it was  more likely just the first idea that occurred to him. But in your own life, beware. Sometimes, you will mis-frame a problem because of “natural causes.” But sometimes, people may intentionally hand you a bad framing because they view it as being in their interest to lead you to solve the wrong problem. 

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Author Page on Amazon

Tools of Thought

A Pattern Language for Collaboration and Cooperation

The Myths of the Veritas: The First Ring of Empathy

Essays on America: Wednesday

Essays on America: The Stopping Rule

Essays on America: The Update Problem

The Doorbell’s Ringing! Can you get it?

12 Tuesday Jan 2021

Posted by petersironwood in Uncategorized

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problem finding, problem formulation, problem framing, problem solving, thinking

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After a long day’s work, I arrived home to a distraught wife. Not, “Hi, sweetheart” but “This doorbell is driving me crazy!” 

Me: “What doorbell? What are you talking about?” 

People differ in how they perceive the world around them. In my case, for instance, I’m very easily distracted by movement in my visual field. Noise can be annoying, but it rarely rises to that level. For instance, when commercials come on, I simply “tune them out” and instead tune in to my own thoughts. My high frequency hearing isn’t too great either. So, at first, I didn’t understand what my wife was referring to. 

Beep. 

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“That! That doorbell beep!” 

Ah, now I understood. And, there it went again. Once I knew what to listen for, I had to agree it was annoying though much more annoying to my wife because she’s more tuned in to sound than I am and her ability to hear high frequencies is also better.

She then upped the ante. “I have to leave. I can’t stand it! You have to make it stop!” 

I looked at the wall between our entryway and the kitchen. That’s where the doorbell ringer was. I unscrewed a couple of screws and removed the housing. Inside was the actual doorbell and three wires. A quick snip should at least stop the noise until we figured out a more permanent fix. I sighed. I suspected we would have to buy a new doorbell. Then, I laughed a bit as the Hollywood scenes from a hundred movies flashed before my eyes:

The Hero finds the bomb, with its conveniently placed timer, but it’s counting down 30 seconds, 29, 28. He’s cut to cut a wire! But which one!?

The consequences of my error would not be so great. Still…So, I cut the black wire.

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BEEP! BEEP! 

OK. I cut the red wire.

BEEP! BEEP! 

OK. I cut the green wire, the last wire. I was having trouble understanding why it would be necessary to cut all three wires. But whatever. I had now cut all three wires.

BEEP! BEEP!

??

Electrical circuits don’t work by magic. How can the doorbell be beeping when it has no power? 

It can’t. 

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It wasn’t the doorbell at all.



Months earlier, my wife & I had attended a Dave Pelz “Short School” for putting, chipping, and sand shots. At that course, we received a small electronic metronome — about the size of a credit card. The metronome was to be used to help make sure you had a consistent rhythm on your putting stroke. Since the course, the metronome had sat atop our upright piano. Apparently, one of the cats had turned it on and then slapped it onto the floor behind the piano. The sounding board amplified the sound and made it harder to localize. Eventually, we tracked it down, fished out the metronome from behind the piano and clicked it off. Problem solved. 

Except for the non-functional doorbell. 

I had initially “solved” the wrong problem. I had solved the problem of the mis-firing doorbell by cutting all the wires. That was not the problem. I had jumped on to my wife’s formulation and framing of the problem. There are plenty of times in my life when I had solved the wrong problem without any help from someone else. This isn’t a story about assigning blame. It’s a story about the importance of correctly solving the right problem. 

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It is very easy to get led into solving the “wrong” problem. 

In the days ahead, I will relate a few more examples. 

———————————————

What about the Butter Dish? 

Index to “Thinking tools” 

Author Page on Amazon

Negative Space

17 Monday Dec 2018

Posted by petersironwood in creativity, management, psychology, sports, Uncategorized

≈ 5 Comments

Tags

art, Design, HCI, music, negative space, problem formulation, problem framing, sports, UX

Negative Space

When you look at a scene, it is natural to concentrate on the objects in the scene. So too, when one begins to design, it is natural to concentrate your attention on the things you put in the design whether those are menus, icons, images, banners, buttons and so on. You tend to give little thought to what is not there because, after all, there’s nothing there! 

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As your expertise grows, you will find it useful to spend some time and resources thinking about what is not there; the “negative space” if you will. In art, the “negative space” refers to the space around and between the objects. Often, paying attention to the “negative space” can result in a much more interesting and aesthetically pleasing composition. It is a concept that has applications far beyond artistic visual composition however. 

Consider music for a moment, or better yet, listen to some and you will note that the silence is just as important as are the notes. Increase or decrease the silence in a tune by a factor of two and it becomes a different, and in most cases much worse, tune. 

printed musical note page

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The same can be said of great acting whether on stage or in a movie. The silence while we wait for the actor’s response to some news — while they are saying nothing and possibly even showing nothing or very little on their face, can often be the most poignant and moving parts of the picture. If the actor reacts “too quickly” with no space, we can tell that the stimulus presented is something that they “trigger” on because they are upset about it or trying to deny it. The leading man, for instance, asks a seemingly innocent question on a first date, such as, “So, do you like French Cuis…” “NO!” she cuts in. The audience’s attention is immediately drawn to see what comes next. The response that is too fast indicates a “sore spot.” Did the leading lady want to become a French chef? Did she just end a love affair with a Frenchman? What is going on here? 

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On the other hand, imagine the leading man, says, “So, do you like French Cuisine?” One beat, two beats go by. No answer. A long pause. The leading lady’s face shows nothing. Perhaps she tightens her lips ever so slightly or frowns to the slightest possible extent. The pause continues. The leading man tilts his head as though to ask whether she’s okay. Finally, we come to expect a tirade about the French or French Cuisine or French wine or … something. Instead, after this long pause, the leading lady says nothing but punctuates her silence with something that sounds like a cross between a humorless laugh and a karate grunt. There are probably no words she could have said which would have intrigued us more than the non-response. We think, “What the hell is going on with her and French Cuisine?”  

IMG_9504

Speaking of French Cuisine, when you go to a fine restaurant, your focus is on the food. So too is the focus on the chef and the server. But the space is important as well. It is annoying when you are paying good money to have a nice dining experience and you are shown to your table, given menus and then ignored for the next twenty-five minutes. On the other hand, it is equally annoying when your server comes back every 30 seconds and asks, “Are you ready to order yet or do you need more time?” The optimal time to wait between courses is not always obvious either. Some people need or want much more time between courses. Maybe this nice dinner is all they have planned for the evening. The patrons are having a nice quiet dinner with good conversation. They are in no hurry. Just as one of the diners launches into a complex story or joke, the server comes over and interrupts to tell about the specials. Conversely, another foursome may be planning on attending a play and long pauses between courses may mean missing the first act. 

The negative space in dining is not just about the timing of events. It is also about the spatial arrangement of the food, the spacing between textures and colors. Often, the artistic arrangement is as much about the negative space as the objects on the plate. 

Sometimes, the food itself has positive and negative elements. In a meal with varied and complex and contrasting tastes, for instance, the rice or the bread can provide a kind of “negative space” between the tastier and more salient constituents. These neutral or negative elements allow more contrast among the salient elements than if the more salient elements were enjoyed right after each other.  

Negative space is important in architecture, paining, typography, cinematography, the design of user interfaces, culinary arts, music, and the design of other stimuli. It is also important in activity.

IMG_2769

 

One of the first popular video games was called “Asteroids.” In this black and white vector graphics game, you controlled a small space ship that shut bullets in the direction the space ship was aimed. All you could control was the speed and direction of the space ship and whether it was shooting. The screen also showed a number of large, irregular “asteroids” that you were meant to hit. When you hit one of these large asteroids with a bullet, it split into two moderate asteroids. When you hit a moderately sized asteroid with a bullet, it split into two small asteroids. When you hit a small asteroid with a bullet, it disappeared. If you got hit by an asteroid, you would die. There was also a flying saucer who came to hassle you. Anyway, I found that if I focused on all these floating asteroids and trying to not to get hit by one, it was a difficult game. For me, at least, it was much better to visualize a path among the asteroids and try to follow the path. In a way, concentrating on the negative space, helped. 

action athletes ball blur

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The importance of negative space in sports can hardly be over-emphasized. In American football, the back tries to find the holes to run through. In soccer, players seek paths between. In baseball, the hitter wants to “hit it where they ain’t.” In tennis, beginners often play only during half a point. Their attention is focused on the ball and the opposing player(s). They choose a target on the other side of the court and watch to see how well they hit that target. Just as their opponent begins to hit the ball they shift their attention to their opponent and watch where that opponent hits the ball, scurrying there as quickly as possible so as to hit the next shot. What does such a player do between the time they hit the ball and their opponent hits the ball? They watch! They want to see where the next ball goes. If you are young and fast and your opponent is not well skilled, you can often get away with this process. However, what higher level players do is something quite different though it may look similar. The good player has a target in mind but watches the ball while their mind has the target clearly in mind. By watching the ball, they are much less likely to mis-hit the ball. Furthermore, they are not giving away their intended target with their body language. Perhaps most importantly, long before their opponent hits a return shot, the good player thinks about the open spaces on their side of the court and go to cover the most likely of those spaces. 

Many otherwise well-skilled athletes only focus on the game during play. For example, many hitters on amateur softball teams, pay little or no attention to the game while their team is batting until they are “on deck” (almost ready for a turn at bat). This is absurd in the majors, but it’s even more absurd in amateur games. You should be taking this time to learn about the opposing pitcher and about the weaknesses in the opponent team’s fielders. Just because you’re not in the batter’s box doesn’t mean you can’t improve your play. Similarly, in tennis, you can use the time between points to think about tactics and strategy, as well as to mentally “reset” yourself if necessary. Some players wave their hands in front of their face after a point as a reminder/trigger to forget about what just happened and focus on the next point. Some will even turn away from the play, seemingly to talk with their “imaginary friend.” 

To close, a very short, short story based on true events in my first trip to Japan. 

tokyo tower behind black and white dojo building during daytime

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The Touch of One Hand Clasping

Japan, Tokyo, 1977. I walk crowded streets and beautiful gardens where care is taken for spaces as well as things that grow. I struggle — try to speak Japanese language but usually mispronounce “Key-Ray-Ee-Des” (It is beautiful) as “Key-Rah-Ee-Des” (It is dirty). I tip-toe through minefields of culture steeped in subtlety; lose huge chunks of flesh and karma with my thunderous, blunderous New York strides.

Shin-Ju-Ku: lights dim Times Square into grandmother’s fruit cellar. Row on countless row of Japanese stare hypnotized at small vertical pin-ball game called Pah-Chinn-Koe. This bright hustle bustle hassle hides deeper subtlety, deeper calm, inside, beneath, where foreign eyes can peer not.

I enter Tokyo subway. Then — she enters — total stranger, totally beautiful, black hair, endless eyes. I, of course, having learned small little in my many minefield walks, look everywhere but at her. Better, she looks everywhere but at me. We ride, totally not looking at each other. She stands in middle — nowhere to hold on to — unprotected, beautiful, vulnerable.

Suddenly, train lurches. Simultaneously: she shoots hand out to only spot I can possibly reach while I shoot hand out to only spot she can reach. Our hands clasp strongly for instant and I save her from fall. 

Slowly, we release.

Next stop, she rushes out. But — just before the doors bang shut, she turns — looks straight into my eyes. “Kohn-bahn-wah” she says (“Good Evening”).

Thus, Japanese beauty touches beyond body into very soul of clumsy Westerner.

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woman holding pink petaled flower

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Negative space….

 

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Author Page on Amazon 

Fraught Framing: The Presumed Being-ness of State-ness

17 Monday Dec 2018

Posted by petersironwood in America, creativity, psychology, Uncategorized

≈ 1 Comment

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#therapy, framing, fun, HCI, human factors, innovation, learning, politics, problem formulation, sports, UX

Fraught Framing: The Presumed Being-ness of State-ness

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

As I understand it, in Spanish and Portuguese, for example, there is a linguistic distinction between current state of being and habitual state of being that is signaled by the use of different verbs. In English, we say, “That is an angry dog” to mean “That is a dog who is generally and habitually angry” and also to mean, “That dog is in an angry mood right now.” 

woman and man wearing brown jackets standing near tree

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But, regardless of what native languages we write and speak, we humans often make statements about something and treat something according to the unstated and untenable presupposition that what is true about the current state of affairs is true about eternity. 

This habit of mind, reinforced by language, is often incredibly useful. For instance, near me right now are a table, and on the table, among other things are a coffee cup filled with coffee and a checkbook. The table is mainly composed of wood and marble. For many purposes, this is an adequate description. Of course, none of these so-called objects were always in their current state. Once, the wood was part of a tree. And, before that, the material in the tree was mainly rainwater and dirt. It was transformed into a tree by a mere seed of information using energy from the sun. 

close up colors dry nature

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Meanwhile, even the marble portion of the table was not always in its current state. At one point, in the distant past, this marble was limestone. The limestone was transformed by temperature and pressure into marble. Before the limestone was limestone it was mainly the shells of tiny animals living in the ocean. If we trace the table back far enough we will come to the “Big Bang” that started the universe as we know it. The transformation of the table from one sort of thing into another did not end when it became a table nor when I bought the table. Some day, it will no longer be a table. Eventually, the material nature of the wood, and eventually even the marble will be different. The checkbook and the coffee cup will likely cease to be a checkbook and a coffee cup long before that. 

For the purpose of drinking my coffee, it is just fine to think of this cup as being a cup. It holds my coffee and keeps it somewhat warm. The table works just fine as a place to hold the coffee cup. I don’t need to think more deeply about the lifecycle of the table or the cup or the checkbook. 

Usually. 

But sometimes, it is useful to deconstruct these categories. A fairly common test of creativity, for example, is to think of alternative uses. What could this table be used for besides a table? It is a pretty sturdy looking table, so I would say it could be used as a seat by one or two people pretty safely. It could be used as a deadly if awkward weapon. The bracing cross-piece could be detached and used as less awkward weapon.  It could be used as a barrier. The wood part could be used as firewood. The thing that I habitually use as a coffee cup could be used as a container for many types of liquids or solids and even, with the help of the checkbook, could be used to hold gasses though not very effectively. The checkbook can be used as a weapon against a mosquito. In a very different way, the checkbook could be used as a weapon against a person or even as a weapon against a nation; e.g., by writing checks to steal an election. 

adult beverage breakfast celebration

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While all of these “objects” have histories, they also have futures. Generally speaking, the people I know give little thought to the future of the objects that they interact with. But slowly, and likely too slowly, this is gradually changing. We often now recycle or reuse objects. Thinking about the future of an object also influences my choices about what I buy. This kind of thinking is particularly important to when it comes to radioactive material which can pose very long term hazards or it can be stolen and used to cause fairly short term mayhem. Collectively, the plastic that we use gets discarded and then, does not vanish into nothingness. It finds its way into the air we breathe and the water we drink. Now that the population of the earth is 7 billion, we can no longer afford to ignore how the objects we interact with were created and we cannot afford to ignore what becomes of them. What we call a “table” or a “cup” or a “checkbook” is really only a “table for now”, “a cup for now” and a “checkbook for now.” 

The fluidity of things also applies to human beings. It should be pretty obvious to most adults that someone we call “a toddler” or a “teen-ager” is not in that category forever. Most people evolve over time both physically and mentally. The change from “toddler” to “teen-ager” takes many years. Physically, the person usually seems stable from one hour to the next (even physical stability is an illusion; we create over 200 billion new cells a day!). Socially and psychologically, however, we are unstable even at a macro level. A sixteen year old, for instance, may act very much like a mature adult in hundreds of different circumstances. Yet, if they are overly influenced by “friends” or under the influence of alcohol for the first time, their behavioral self-control may easily revert to that more like a ten year old or even a two year old. 

girls on white red jersey playing hand game

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We Limit Others by our Categories

It is human and common but not useful to observe a small slice of someone else’s behavior and thereby make inferences about their habitual behavior. Even if we know about someone’s habitual behavior, it doesn’t mean that they always behave that way and it doesn’t mean that they can’t change over time. When we say, “Oh, don’t pick Chuck for the baseball team; he’s such a spaz” or “No, I’m sure Sally wouldn’t like to join us; she’s really a loner” or “You can’t count on Jim; he never follows through” we are almost certainly over-generalizing. Perhaps Chuck never learned baseball as a kid and he simply needs to learn and practice basic skills. Maybe Sally has no real friends precisely because no-one asks her to join them because everyone thinks she’s a loner because she’s always alone – because no-one ever asks her to join them. Or maybe her idea of a good time is hiking and she’d be happy to do that, but has no interest in going clubbing and getting drunk every day. Maybe Jim is completely overworked and/or needs to learn better time management skills. 

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“How many psychologists does it take to change a light bulb? Only one, but the light bulb has to want to change.” 

People may be changed by circumstances but therapy often works too. As the joke implies, it won’t work very well if the main reason the “light bulb” goes to the therapist is to feel better rather than to get better, it’s an opportunity lost. Others who frequently interact with the “light bulb” often hold views and use names that subvert therapy. For example, a person who is never assertive and wants to change that may find that when they do so, their family and colleagues at work, who have been taking advantage of them for their own purposes may say things like this: “Oh, you used to be so nice!” {Translation: I used to be able to manipulate you for my own purposes so much more easily}.   

We Limit Ourselves by our Categories

While we unwittingly define others into boxes that may serve to limit what they can do, we humans are generally “equal opportunity destroyers” and also limit our own potential through self-talk as well. I like to play golf and have therefore asked many people over the course of my life, “Do you play golf?” 

Take a guess what response I have heard at least two dozen times. “Golf? Oh, no. I tried that a couple times. I’m no good.” 

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After picking myself up off the floor, I try to explain as nicely and politely as possible that if you’ve literally tried it a couple times, you have no idea whether you would be any good at it. You very likely have no idea whether you would like it either. The same goes for painting, writing poetry, playing video games, eating healthy food, exercising regularly, and so on. In each case, your initial level of skill and your initial level of enjoyment are very poor predictors of the long term. It is most often, not our ability, but our self-definitional boundaries and self-talk that limits us. 

Exercises for Flexibility.

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Life is complicated and complex so I understand that many folks may be reluctant to expand the scope of what they and others are capable of. But if you do want to become more flexible in your behavioral repertoire, there are several things you can do. 

First, you can become aware of your statements about yourself and others. When you find yourself thinking, “Jim never follows through,” try to restate that in terms of empirical evidence. It could be: “Well, once I asked Jim to help plan the office party and he never showed up for the first meeting. Another time, he said he would help teach my daughter how to parallel park, but nothing ever came of it.” You might immediately see that you have precious little evidence to back up your claim that Jim never follows through. You might also ask yourself whether you ever asked Jim about these incidents. There may be hundreds of legitimate reasons that he didn’t “follow through.” His name might have been left off the distribution list for the party planning meeting. And so on. Generating these alternatives is explored in more detail in “The Iroquois Rule of Six” which basically says before acting on an explanation that is inferred you should generate five alternative explanations. 

Second, you can read fiction, watch movies, attend stage plays, do some amateur theater or even answer a questionnaire from someone else’s perspective. In working with Heather Desurvire at NYNEX, on a usability evaluation of a prototype, we did a variation on heuristic evaluation in which we had people look for issues and offer suggestions from a variety of different perspectives; e.g., a behaviorist, a cognitive psychologist, a worried mother, a physical therapist and so on. With the total amount of time controlled for, people found more issues and offered more suggestions when they looked at the application from the perspectives of many people. 

Third, and my current favorite, is “Attitude Dancing.” I’m not sure this is what Carly Simon and Jacob Brackman meant by their song title, but when I turn on music while I am cooking or cleaning, I spent part of my dancing time dancing as though I were in a completely different mood or even as though I were a completely different person. 

Give it a try! 

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Author Page on Amazon. 

Desurvire, H. and Thomas, J.C. Enhancing the Performance of Interface Evaluators Using Non-Empirical Usability Methods. In the Proceedings of the Human Factors Society 37th Annual Meeting, October, l993

  

Fraught Framing: The Virulent “Versus” Virus

16 Sunday Dec 2018

Posted by petersironwood in America, apocalypse, creativity, driverless cars, management, psychology

≈ 1 Comment

Tags

Climate change, Design, environment, framing, innovation, IQ, politics, problem formulation, problem solving, school, testing, TRIZ

Fraught Framing: The Virulent “Versus” Virus

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Like most of us, I spent a lot of time in grades K through 12 solving problems that others set for me. These problems were to be solved by applying prescribed methods. In math class, for example, we were given long division problems and we solved them by doing — you guessed it — long division. We were given history questions and asked who discovered [sic] America and we had to answer “Christopher Columbus” because that’s what the book said and that’s what the teacher had said. 

Even today, as of this writing, when I google “problem solving” I get 332,000,000 results. When I google “problem formulation” I only get 1,430,000 results — less than 1%. (“Problem Framing,” which is a synonym, only returned 127,000). And yet, in real life, at least in my experience, far greater leverage, understanding, and practical benefit comes from attention to problem formulation or problem framing. You still need to do competent problem solving, but unless you have properly framed the problem, you will most often find yourself doing much extra work; finding a sub-optimal solution; being stymied and finding no solution; or solving completely the wrong problem. In the worst case scenario, which happens surprisingly often, you not only solve the “wrong problem.” You don’t even know that you’ve solved the wrong problem. 

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There are many ways to go wrong when you frame the problem. Here, I want to focus on one particularly common error in problem framing which is to cast a problem as a dichotomy, a contest, or a tradeoff between two seemingly incompatible values. We’ve all heard examples such as “Military Defense Spending versus  Foreign Aid” or “Dollars for Police versus After School Programs” or “Privacy versus Convenience” or “A Woman’s Right to Choose versus the Rights of the Unborn Fetus” or “Heredity versus Environment” or “Addressing Climate Change versus Growing the Economy.” 

One disadvantage of framing things as a dichotomy is that it tends to cause people to polarize in opinion. This, in turn, tends to close the minds on both sides of an issue. A person who defines themselves as a “staunch defender” of the Second Amendment “Gun Rights”, for instance, will tend not to process information or arguments of any kind. If they hear someone say something about training or safety requirements, rather than consider whether this is a good idea, they will instead immediately look for counter-arguments, or rare scenarios, or exceptional statistics. The divisive nature of framing things as dichotomies is not even what I want to focus on here. Rather, I would like to show that these kinds of “versus” framings often lead even a single problem solver astray. 

Let’s examine the hidden flaws in a few of these dichotomies. At a given point in time, we may indeed only have a fixed pool of dollars to spend. So, at first blush, it seems to make sense that if we spend more money on Foreign Aid, we may have fewer dollars to spend on Military Defense and vice versa. Over a slightly longer time frame, however, relations are more complex. 

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It might be that a reasonable-sounding foreign aid program that spends dollars on food for those folks facing starvation due to drought is a good thing. However, it might turn on in a specific case, that the food never arrives at the destination but instead is intercepted by local War Lords who steal the food and use it get money to buy more weapons to enhance their power; in turn, this actually makes the starvation worse. Spending money right now on military operations to destroy the power of the warlords might be a necessary prerequisite to having an effective drought relief programs.  

Conversely, spending money today on foreign aid, particularly if it goes toward women’s education, will be very likely to result in the need for less military intervention in the future. That there is a “fixed pie” to be divided is one underlying metaphor that leads to a false framing of issues. In the case of spending on military “versus” foreign aid, the metaphor ignores the very real interconnections that can exist among the various actions. 

There are other problems with this particular framing as well. Another obvious problem is that how money is spent is often much more important than the category of spending. To take it to an absurd extreme, if you spend money on the “military” and the “military” money is actually to arm a bunch of thugs who subvert democracy in the region, it might not make us even slightly safer in the short run. Even worse, in the long run, we may find precisely these same weapons being used against us in the medium turn. Similarly, a “foreign aid” package that mostly goes to deforesting the Amazon rain forest and replacing it with land used to graze cows, will be ruinous in the long run for the very people it is supposedly aimed to help. 

bird s eye view of woodpile

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False dichotomies are not limited to the economic and political arena. Say for example that you are designing a car or truck for delivering groceries. If you design an axle that is too thin, it may be too weak and subject to breakage. But if you make it too thick, it will be heavy and the car will not accelerate or corner as well and will also have worse gas mileage. On the surface, it seems like a real “versus” situation: thick versus thin, right? Maybe. Let’s see what Altshuller has to say.

Genrich Altshuller was a civil engineer and inventor in the Stalin era of Soviet Russia. He wrote a letter to Stalin explaining how Russian science and engineering could become more creative. A self-centered dictator, Stalin took such suggestions for improvement as personal insults so Altshuller was sent to the Gulags. Here, he met many other scientists and engineers who had, one way or another, gotten on the wrong side of Stalin. He discussed technical issues and solutions in many fields and developed a system called TRIZ (a Russian acronym) for technical invention. He uses the axle as one example to show the power of TRIZ. It turns out that the “obvious” trade-off between a thick, strong but heavy axle and a thin, weak, but light axle is only a strict trade-off under the assumption of a solid axle. A hollow axle can weigh much less than a solid axle but have almost all the strength of the solid version. 

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One may question the design assumptions even further. For instance, why is there an axle at all? If you use electric motors, for example, you could have four smaller, independent electric motors and not have any axle. Every wheel could be independent in suspension, direction, and speed. No-one would have designed such a car because no human being is likely capable of operating such a complex vehicle. Now that people are developing self-driving vehicles, such a design might be feasible. 

The axle example illustrates another common limitation of the “versus” mentality. It typically presumes a whole set of assumptions, many of which may not even be stated. To take this example even further, why are you even designing a truck for delivering groceries? How else might groceries go from the farm to the store? What if farms were co-located with grocery stores? What if groceries themselves were unnecessary and people largely grew food on their own roofs, or back yards, or greenhouses? 

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For many years, people debated the relative impact of environment versus heredity on various human characteristics such as intelligence. Let us put aside for a moment the considerable problems with the concept of intelligence itself and how it is tested, and focus on the question as to which is more important in determining intelligence: heredity or environment. In this case, the question can be likened to asking whether the length or height of a rectangle is a more important determiner of its area. A rectangle whose length is one mile and whose height is zero will have zero area. Similarly, a rectangle that is a mile high but has zero length will have zero area. Similarly, a child born of two extremely intelligent parents but who is abandoned in the jungle and brought up by wolves or apes will not learn the concepts of society that are necessary to score well on a typical IQ test. At the other extreme, no matter how much you love and cherish and try to educate your dog or cat, they will never score well on a typical IQ test. Length and breadth are both necessary for a rectangle to have area. The right heredity and environment are both necessary for a person to score well on an IQ test. 

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This is so obvious that one has to question why people would even raise the issue. Sadly, the historical answer often points toward racism. Some people wanted to argue that it was pointless to spend significant resources on educating people of color because they were limited in how intelligent they might become because of their heredity. 

Similarly, it seems that in the case of framing dealing with climate change as something that is versus economic growth, the people who frame the issue this way are not simply falling into a poor thinking habit of dichotomous thinking. They are framing as a dichotomy intentionally in order to win political support from people who feel economically vulnerable. If you have lost your job in the steel mill or rubber factory, you may find it easy to be sympathetic to the view that working to stop climate change might be all well and good but it can’t be done because it kills jobs. 

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If the planet becomes uninhabitable, how many jobs will be left? Even short of the complete destruction of the ecosphere, the best estimates are that there will be huge economic costs of not dealing with global climate change. These will soon be far larger than costs associated with reducing carbon emissions and reforesting the planet. Much of the human population of the planet lives close to the oceans. As ice melts and sea levels rise, many people will be displaced and large swaths of heavily populated areas will be made uninhabitable. Climate change is also increasing the frequency and severity of weather disasters such as tornados and hurricanes. These cause tremendous and wide-spread damage. They kill people and cause significant economic damage. In addition, there will be more floods and more droughts, both of which negatively impact the economy. Rather than dealing with climate change being something we must do despite the negative impact on the economy, the opposite is closer to the truth. Dealing with climate change is necessary to save the world economy from catastrophic collapse. Oligarchs whose power and wealth depend on non-renewable energy sources are well aware of this. They simply don’t care. They shrug it off. They won’t be alive in another twenty years so they are willing to try to obfuscate the truth by setting up a debate based on a false versus. 

They don’t care. 

Do you? 

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Horizons University

25 Monday Sep 2017

Posted by petersironwood in America, family, management, psychology, Uncategorized

≈ 1 Comment

Tags

creativity, education, problem finding, problem formulation, problem solving

 

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Different people’s brains seem to me to be predisposed to pay attention to different kinds of stimulation. My musically inclined wife, for instance, is much more attuned to sounds of all types than I am. This makes it easier for her to identify music from just a few bars, but also makes her much more annoyed by stray sounds that I typically ignore. For example, when commercials come on the TV, she is very keen to “mute” the TV whereas I simply mute them in my mind (or at least I think I do). So, when she told me that I “had to” fix our doorbell right away, at first I had no idea what she was talking about.

“That beep!” she insisted. “Can’t you hear it? That doorbell is driving me crazy!”

After calling my attention to it, I also heard the beep. The doorbell was not something that we had installed. It came with our condo and up till now had been working just fine. Now, it appeared to be hell-bent on incessantly going “Beep! Beep!” Admittedly, it was annoying. Not so annoying as a failing smoke alarm. At least this was going off in the middle of the day whereas failing smoke alarms are not only much louder but scientifically designed to go off at around 3-4 am in the morning. I suppose on rare occasions, they do go off at other times, but I’ve never experienced that personally. Best of all, smoke alarms have directions printed right on the alarm in tiny white on white font. Seriously? You couldn’t afford to pay for .0001 cents of paint to make it legible? But enough of badly designed smoke alarms.

Let’s return to my wife’s request to fix our doorbell. I got out the toolbox and easily removed the screws over the housing. Inside were minor electronics connected with three wires to the house electricity. There did not seem to be a dying battery at fault. I had no idea, and could not decipher which wire would turn off the alarm. So, careful to touch only the insulated rubber guards on the wire snippers, I cut one of the wires. In response, I heard, “BEEP! BEEP!” Well, that didn’t do the trick. I cut another wire. “BEEP! BEEP!” Damn. Okay. I will have to cut the third wire. No battery. No electrical current from the house. Goodbye annoying beep. I cut the third wire. “BEEP! BEEP!”

What? Unlike my Dad, I was never trained as an electrical engineer, but I do know that a completely open circuit without power can’t keep “working.” At least not for long. A capacitor can hold a charge. In old time TV’s you had to be very careful. You couldn’t simply unplug the TV and start working on it right away. The large TV “picture tube” for instance, held a considerable charge until you grounded it against the chassis with a screwdriver. But there’s no way the doorbell could still be making noise.

Eventually, we discovered that there was nothing at all wrong with our doorbell. Well, to be more accurate, there had been nothing wrong until I cut every single wire. The noise source was something else entirely. Years earlier, we had attended a Dave Pelz golf academy focused on “the short game” and had been given a very cheap electronic metronome to help us learn a smooth rhythm on the putting stroke. We hadn’t ever used it for that purpose and had forgotten we even owned it.

But that’s what our lovely, lively cats are for! The cats had managed to turn on the metronome and then carefully and meticulously slide it down into the small slice of space between our piano sounding board and the wall that separated the kitchen from the dining room. Voila! A nice loud “BEEP! BEEP!” sound.

Looking back on the incident, I can’t quite reconstruct why we thought this was a doorbell. It didn’t actually sound like our doorbell. Well, nothing actually sounded like our doorbell because now it didn’t make any sound at all. I had cut all the wires that would enable it to work. But it didn’t even sound like our doorbell used to sound. Somehow, we had gotten sucked into a particular framing and formation of the problem. That specific way of approaching the problem led us down a “garden path” that not only had no possible chance of solving the real problem; it also had negative (and unnecessary) side-effects such as ruining our doorbell. Sadly, even two supposedly “well-educated” people found it all too easy to go down that “garden path.” This brings me to “Horizon University.”

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Articles that claim to calculate the “best” University for you to attend have grown up like ragweed in the last few years. What irks me about such articles is not that they rank order university programs according to the average “Return on Investment” of graduates, but that they don’t even seem to acknowledge that this is only one of many criteria by which such programs could be ranked. They too, have gone down a very particular garden path when it comes to defining the “goodness” of education.

Instead of an undergraduate program that is essentially a high level trade school aimed exclusively at getting you the highest paying job, let’s imagine a University with a different focus.

Consider a University where students focus on seeing things in different time perspectives.

Maybe it doesn’t need to be an entire university; perhaps a department or a course. But somewhere along the line, it seems absolutely critical to me that people receive more training in taking a flexible view, a broad view, a long or short view, a loving view, a defensive view. In my experience, people often have one particular way of approaching a particular type of problem. In extreme cases, people approach every problem the same way. Sometimes that one way works extremely well. More often, it works pretty well. Sometimes, it is more of a hindrance than a help. And then, every once in awhile, it results in an unmitigated disaster. And, that’s true for everyone on the planet so long as you stick to one approach for every single problem.

At “Horizon University” you would not take a calculus class or a psychology class or a creative writing class. Why? Because it is all too tempting — indeed probably necessary in order to pass any such course — to use your knowledge of that particular course, using the methods of that particular course. You do not answer a calculus question with an insightful essay on the probable family dynamics of Pascal’s family; not if you want to pass.

In real life, a particular problem might require only calculus, or only creative writing or only psychology. More likely it will require some combination of these and many other skills. It will most likely be solved, not by you alone, but by you in combination with a team diverse in almost every dimension imaginable.

At Horizon University, people would be guided in every aspect of problem solving which includes the extremely important and seldom taught skills of problem finding and problem formulation. These are the hardest parts; they are the least taught parts; indeed, they are the least understood parts of the overall problem solving process.

Let’s take an example puzzle: “There are 435 people in the US House of Representatives. What is the probability that at least two Representatives share a birthday?” I have given this problem to a number of people. After a few moments thought, most smart 10 year olds can solve it. Adults have more trouble. Adults who have taken a college course in statistics however, typically have the most trouble of all. When such an adult hears this problem, they are immediately reminded of the so-called “Birthday Problem.” Counter-intuitively, it turns out that even a small group of 30 people is more likely to have at least one shared birthday than not. A ten year old is unlikely to have heard of this problem, so they think about the 435 people in the House of Representatives for awhile and come up with the correct answer. A statistics-trained adult however, is likely to say something along the following lines, repeated more or less verbatim from someone attending at a party organized by my office mate at the University of Michigan.

“Ahem! Well, this is the famous ‘Birthday Problem’ and, having just received my Ph.D. in statistics, it would be fairly trivial for me to answer this if only I had access to some logarithm tables. (This was long before hand-held internet access). I had happened to notice that my office mate had log tables so I escorted this guy to them and said, “There you go! Knock yourself out!” I went off to enjoy the party while he spent the next few hours muttering in a corner trying to make good on his boast. I checked up on him later, but he still insisted he had almost solved it.

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His insistence that he knew enough to solve the problem and his persistence in tackling it with the same method over and over is one of the things that scares me about the coming ubiquity in “Artificial Intelligence” especially as it intersects with the “Internet of Things”, “Driverless Cars”, and “Intelligent Agents.” It isn’t so much that people won’t make perfect AI systems for a long time. It’s that people will make imperfect AI systems and insist that they are perfect. In other words, hubris is one of the human failings that can be greatly amplified by Artificial Intelligence.

We see this kind of hubris is all sorts of software systems; indeed, it isn’t even limited to software systems although the absurdly short development cycles of software tend to make it more evident there. For example, Microsoft’s Windows 7 had over 2000 bugs.

http://www.dailytech.com/Microsoft+Says+It+Has+Fixes+for+2000+Windows+7+Bugs+Thanks+to+Testers/article14426.htm

Bugs, of course, are not limited to Microsoft products. Here’s a list of recent bugs in the MAC OS.

https://eclecticlight.co/2017/07/21/known-bugs-in-macos-sierra-10-12-6-an-incomplete-summary/

“Bug” is a general term, of course, and there are many varieties. One of the “minor” kinds of bugs are usability bugs. For instance, I recently signed up for an alumni site. They asked users like me to enter the name of the University of my advanced degree. Instead of allowing me to type in the University, however, I had to use a pull-down list. This alphabetical list had over 2000 entries. But where is “The University of Michigan” to be found in an alphabetical list? Looking at the names of other universities showed no consistency whatever. It might be under “T” for “The University of Michigan.” It might be under “U” for “University of Michigan” which might be abbreviated as “U” or “Univ.” and it might be listed under “M” for “Michigan.” It wasn’t under any of these. So far as I could tell, The University of Michigan, one of the top-ranked universities in America with a current enrollment over 44 thousand wasn’t listed at all. You could call the omission of this particular university a “bug” but the more fundamental bug is why they are using a pull-down list to have users select among thousands of items. No-one thought through the fact that new universities arise; they merge; they fold. In addition, there is no obvious single way for them to be listed. But all of these errors in design thinking pale in comparison to the one that prevents the user from simply typing in the name of their university. Not only have the designers and coders of this software omitted an important option; not only have they chosen an inefficient way to enter the data; beyond that, they are so cock-sure of themselves that they have not even provided an alternative input method.

You might argue that subsequent data analysis will be easier if everyone chooses from among a fixed and finite list than it would be if people could type in whatever they wanted. True, but if that’s really the argument, then you are saying that your time and convenience are more important than those of your users. That’s too gigantic an error to be labeled a “bug.” It’s much more fundamental.

If you think I’m exaggerating the scope of software bugs, you might want to check on the Wikipedia entry of known and severe bugs in a number of different fields of human endeavor.

https://en.wikipedia.org/wiki/List_of_software_bugs 

If Horizon University does a good job, its graduates will likely produce fewer bugs, but more importantly, they will be willing to admit the possibility that their code is buggy. Of course, bad design is not limited to software. Shelves of every store abound with poorly packaged items encased in nearly impenetrable plastic. Many roads are equipped with road signs that cannot be read at night. Processes are designed without feedback on whether they work. The crucial point here is not that humans make mistakes; obviously, they do. The problem is thinking that because you’ve learned a particular method or way of thinking that method is also capable of solving all problems; that your way of thinking is the only way there is.

Let’s return to the poor guy who spent the entire party at the University of Michigan pouring over my office mate’s log tables. He was not so much unable to apply the methods he had learned; it is just that the methods he was attempting to apply were not applicable in this case. There are only 365 days in a year (or 366 if you count leap years). But there are 435 people in the House of Representatives. So, even if the first 366 people you looked at happened to have different birthdays, the 367th would have to match someone.

At Horizon University, students would be taught a variety of methods for each part of the problem solving process. These methods would not be taught in a series of lectures. Rather, from the beginning, students would begin working on individual and group projects of their own defining. They would have access to a variety of experts including many generalists on site as well as remote experts available at varying time scales. They would hear from and see in action a wide variety of ways of attacking each problem. They would learn to respect other ways of looking at problems, not just the one or few that they themselves chose to focus on.

Everything in life is not about solving problems however. It is also important to discover and learn about the things that give you the most joy. For some people all of those things will be closely related to problem solving. But for others, many or even all of those joy-inducing activities will not really be about problem solving. They may want to hone their skills in writing, painting, music, choreography, and so on. Perhaps they will earn enough money to get by without another job and maybe they won’t. A few will find a way to use those skills as part of a collaborative problem solving endeavor. Others may find teaching their skills to others is a good way to keep their own skills sharp for their creative work.

At Horizon University, various activities and architectural features would encourage people to communicate and interact with people across the entire variety of interests. In the short term, this would be beneficial to the individual because all their project work would require a broad range of talents. Of course, in the longer term, the benefit would be understanding the value of all kinds of knowledge and skill rather than just the one that they happened to choose to study.

The idea of project-based learning is not a new one. Indeed, it is far older and more ubiquitous than the invention of subject matter based courses or classes. In the USA, we often have historically tried to balance a public education that makes for “well-rounded citizens” with an education that helps ready people to “earn a living.” More recently, we seem to be focused only on the latter goal. In addition, we now seem to believe it is okay for people to go into great debt in order to secure an education. Putting resources into educating the next generation however, is not something meant to benefit only that next generation, but all generations to come.

Rest assured, it is not only Ph.D.’s in statistics that have challenges addressing problems in multiple ways. As Norton Juster in The Phantom Tollbooth suggests, many of us are prone to “jumping to conclusions.”

Precisely because we humans have such an exciting and completely new set of opportunities, challenges and dangers facing us now, it is more vital than ever to be flexible in our approach to problems. Under pressure, people are prone to fixate on the first approach even more than they usually are. How can we possibly believe this is a good time to cut back on public education? We need a citizenry who are not only knowledgeable but versed in a variety of ways to problem solve. It certainly won’t be enough to know what answers others have given to problems in the past. Why? Because they will be facing literally unheard of conditions. We need to let them at least jump to a different set of conclusions than the previous generation. Hopefully, they’ll do even better than that and not jump to conclusions at all. Rather they will work in cooperative groups to solve complex novel problems using the skills and confidence that were built at Horizons U.


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Customer Experience does not equal Website Design

25 Monday Nov 2013

Posted by petersironwood in Uncategorized

≈ Leave a comment

Tags

Business, Customer, Customer experience, Design, Pen, problem formulation, User (computing), Web design, Website

Website design is important.  Let there be no mistake about that.  That is an interesting and fascinating topic in its own right.  What I am talking about though is much broader.  You can have a very cool looking website; you can make it easy to navigate within that web site, but still make your overall customer experience totally SUCK!   In fact, that seems to be pretty much the norm.

I am a customer.  Let’s say I want to buy a pen on-line.  Is it really necessary for me to create an account?  Do I have to give you my e-mail and make up a user name?  I can just about guarantee that the first N names I choose will already be taken.  So I end up with some impossible to recall username like, PTERESWOODIRON465.   Sure, I will write it down.  Along with 43,235,309 OTHER user names I have.  Then, of course, I need a password.  Of course, I could make up something simple and easy to remember like PEN or even PENPASSWORD.  How secure is that?  Or, I could pick a password that I use on other sites.  Even worse.  Or, I can make up something really hard to crack and marginally hard to remember like trumpetpalmcandle.  But I’ll probably still have to write it down because it will be YEARS before I go your site to buy another pen.  Meanwhile, if you really suck, you are going to ask for demographic information as well.

Now, before we get stuck in the details of what the screen looks like that asks me for this information and whether to use a scroll down list for the state name, can we go back and ask WHY I really need an “account” to order a frigging pen?  Of course, the dream of the site owners is that once I have an account and keep getting unsolicited email from them about all the wonderful deals they have on pens, I will be unable to control myself and buy another pen several times a day.  NOT LIKELY!  Extremely Unlikely, in fact.  Here is my overwhelmingly normal pen buying behavior.  I DON’T.  I go stay at the Motel Six where they leave the light on for me and I take their pen.  It doesn’t bother me in the least that it says MOTEL SIX on it.  If it writes, I use it.  This is not going to change because of your wonderful website design even if it is relatively simple to put in my username and password and then give the details of my upbringing.  What I AM going to do is get so PO’d at the idea of yet another web account that I am not going to buy a pen at your site at all.   I am going to go to Amazon where I already have an account and buy it there.   If I’m really PO’d, I may even tell my friends what an idiotic company PEN INC (fictional name, I think) is for forcing me to create an account just to buy a pen for my nephew’s birthday.  Even sadder is the fact that no-one in PEN INC will ever have the slightest idea that they not only lost a sale but created a really bad customer experience.  — !PSI

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