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Category Archives: HCI

The Story of Story: Part 3

17 Saturday Jan 2026

Posted by petersironwood in creativity, essay, HCI, psychology, story, Uncategorized

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books, education, fiction, HCI, knowledge, leadership, learning, life, management, sense_making, story, Storytelling, thinking, truth, UX, writing

The Story of Story: Part 3 – Good Story, Well Told.

Often in my English classes, (and yours?) we talked about the mechanisms of writing: spelling, grammar, word usage, punctuation, paragraph construction, metaphor, rhythm, and rhyme scheme, for instance. We talked very little about how to tell a story well. And we talked zero about what makes for a good story. 

In the last article, I described some guidelines for soliciting stories from users and other stakeholders. From these, one may gain insight into potential problems that a product or service might solve, ameliorate, bypass, or avoid. Later, I will describe more about how stories may be used in the design and development process. Before getting into that, however, I want to describe more about what makes for a good story. In the following articles, I will also suggest ways to make the story well told. 

What Makes for a Good Story?

You might find it helpful to write down a short list of 5-10 novels, short stories, movies, or TV shows that you really liked. It doesn’t have to be your all time ten best; just something good that springs to mind. Then put that list aside. Read through the criteria I propose and then check back after you’re done reading to see whether or not most of these criteria were met. I’m betting that they mostly were met. 

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The Story Cube. 

Imagine a cube of some really nice material that you like; e.g., polished wood, lead ore, malachite, silver. This cube has three dimensions: height, width, and depth. It must have all three dimensions. In the case of a story, there are also three dimensions in this sense: Plot, Setting, and Character. If a story lacks any of these three, it will be “flat” (not so interesting). For example, if you spent time working in a large company or government agency, you were probably given training materials about how you’re not supposed to do unethical things like steal from your company. They may have provided you with scenarios and asked what you would do or what was the “right” response. These stories tend to have people in situations making decisions. The problem with these stories is that, in order for them to be “efficient”, they spend almost zero time on character development.  “Joe wants to impress his boss and make his quota for the fourth quarter so he puts down as sold this-quarter things he is sure he will sell early in January. After all, he rationalizes, calendars are arbitrary.” Of course, the answer is no Joe should not be lying on his sales report. But we really don’t know much about Joe. We don’t know enough about him to really care much about him. Of course, he shouldn’t lie. If he does, it’s pretty hard to feel anything but contempt for Joe. It should have been obvious to him that he shouldn’t lie on a sales report and if he does lie, he should be fired. Good riddance. Let’s replace Joe with someone who follows the rules. 

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This story is so flat that it seems to me that the story is constructed, not so much to really educate, but more to prove that you were shown that it’s wrong to lie on sales forms so that, should the court case arise, you will not be to argue effectively that it was a mere technicality that you didn’t know about. If you really wanted to change someone’s mind about what was right, knowing about Joe’s character could make you empathize much more. Maybe he came from a Mafia-type crime family and no-one would bat any eye about lying on a sales report. They would expect him to lie on the report. Maybe even now, he is looked down upon by everyone else in his family for being such a chump and working for “the man” instead of being “the man.” 

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Or, perhaps Joe just found out that his wife has serious cancer and is understandably but severely depressed. He desperately wants to bring her some good news. If we reveal, not only what situation Joe is in but also, how he sees that situation, how he feels about it and what conflicts he faces, we will begin to have real empathy for Joe. His choices become real, rather than predetermined.  

TV commercials, like corporate training videos, are typically pretty flat too. But in some cases, the ad agency has gone out of their way to introduce you to some character that is recognizable and re-appears in commercial after commercial. Each time, just a little bit of character is revealed and eventually you find yourself watching the commercial largely because you start to care about the character. In a similar way, one might be able to make the corporate training stories more intriguing & educational if there were a cast of characters that persisted over time. 

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Two Paths Diverged in a Yellow Wood…

Typically (but not invariably) the author knows how the story will turn out before he starts writing. But for the reader (or viewer), it is not at all obvious how the story will turn out. For compelling stories, the reader must be convinced to “play along with” the uncertainty of the outcome even if they are sure ‘the good guys will win.’ In good stories, bad things happen to the protagonist, but he or she is not a cork tossed on the ocean waves. The protagonist must want something; they must have a goal that is overwhelmingly important to them. They must react to changing circumstances, overcome the obstacles that are thrown at them. Characters are engaged in battles! Battles test them. If winning the battles is easy or inevitable, the character isn’t someone we can really relate to. 

catman

Kryptonite 

Superman is basically super-human and invulnerable! But watching someone who is invulnerable and has super-powers win battle after battle is boring. Superman has to have weaknesses. To make it more interesting and allow for more plot variation, he actually had three original weaknesses: kryptonite, friends, secret identity. In one episode, someone will have some kryptonite while in the next, someone will kidnap one of his friends. Recent movies have added a fourth weakness: other super-human and invulnerable beings.  

Whatever the story, your character must have weaknesses. Otherwise, no-one will “believe” the character and you as the writer will be stymied when you try to develop an interesting plot. The weaknesses can be physical, moral, social, intellectual, situational, and so on. But they should not be merely irrelevant weaknesses. Imagine a story where Sue is the main character. She’s tone deaf. She’s also brilliant, hard-working, imaginative, driven to succeed. And, indeed, she becomes a very successful trial lawyer. Eventually, she is made partner. OK. Isn’t this exactly what we’d expect to happen? What does being tone deaf have to do with anything? 

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Imagine instead, that Sue was inspired at the age of four when she went to the opera. It was her life-long dream to become an opera singer. Indeed, she was blessed with a beautiful voice. She was also brilliant, hard-working, imaginative and driven to succeed. Unfortunately, she was tone deaf. Now, the weakness becomes interesting. Perhaps she will fail and kill herself. Perhaps she will fail but find another goal that is even more important to her and succeed at that. Perhaps she will fail time after time but eventually develop a career as an improvisational opera singer. She will ask people in the audience to name five things and then and there, she will create a beautiful aria that weaves a tale of some considerable interest about the five things. No-one knows that she is singing out of tune because she is composing on the spot. 

The more improbable the odds and the more horrendous the journey, the more challenge you give yourself to make it work! Blind at birth but wants to be an artist? Surely, that’s just stupid. It’s impossible. But is it? What if feedback were provided in such a way that it influenced her to make unique and beautiful paintings? What if genetic engineering allows her to grow new neural pathways? What if she can be equipped with artificial eyes? If it’s fiction, a magic spell can do the trick. Even if your ultimate goal is a real product for the real world, imagining a magical solution may lead you to a new (and real) path, previously hidden by your own expectations. 

It is easy for a writer to identify with their hero. And that is potentially quite a problem. After all, if you were superman, you sure as heck would not go out of your way to go near kryptonite. You’d quite sensibly stay away from the stuff! But if you are writing about superman, you need to get him near the deadly stuff every third or fourth episode! The “weaknesses” in the character generate interest. The failures, injuries, betrayals, and conflicts of your protagonist provide materiel that allows you to architect a more interesting plot. 

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A Garden of Delights, Flashy Sights, or Sword Fights?

Three dimensions of story is a weak metaphor only. The three dimensions of a cube can be manipulated independently. This is not generally true for the three dimensions of story. The character makes a decision, the decision determines the next step of the plot. That will influence the setting for the next scene. In addition, the actions of the protagonist may also change state of the underlying and cross-cutting conflicts. 

Imagine:

 two rival gangs fighting for urban turf and maybe sex,

 two gardeners in a fierce competition for sex with the town’s most eligible “catch” as well as for the blue ribbon prize for best garden, 

two rival secret agents vying for victory and maybe sex,

two life long friends now vying for #1 in their Harvard Law class, and maybe sex.

The structure of the underlying plot might look quite similar, but the specifics will depend a lot on how the character is developing. If they develop from ego-centric to altruistic, then they will tend to make different decisions near the beginning than near the end of the story. In addition, the setting will have to be consistently portrayed. 

The four descriptions above would most naturally lead to a lot of the setting for the stories respectively in urban settings, garden settings, foreign settings & dangerous situations, mainly Law School and campus settings. Of course, you could violate expectations in a way that increases interest. Imagine that rather than have another garden scene–

The rival gardeners arrive at an urban parking lot dressed in expensive gowns, fully jeweled in their finest, both fully knowing that they will win first prize (but secretly fearing that they might not). These life-long friends now exchange icy greetings, make back-handed compliments about each other’s appearances. The verbal exchange escalates. Precisely because they know each other so well, they know exactly how the other person’s escalator functions. Soon, they are rolling around on the parking lot in their fancy gear; ruining each other’s clothes and hairdos. At this point, they hear in the distance, the loudspeaker and the chairman about to announce the Blue Ribbon Winner!  In their trashed and ripped clothing, they sneak in together to hear the awards, hanging out together in the shadows so as not to be seen in their tattered clothes. “And the blue ribbon goes to” {drumroll}: 

someone else entirely. 

At this, the two life long friends look at each other, laugh uproariously, hug each other, and then become even more intimate friends than they were before their fight in the urban parking lot. 

The fact that there are “expected” relations among various dimensions of story is wonderful. For every such expectation, you can decide to follow, bend, or break that expectation. The more expectations people develop, the greater the number of variations for creative exploration. One valid reason for the choice of setting is really where you want to spend your time. That goes for an author — but it also goes for any designer or business person or User Experience expert. What kind of setting do you want to be in? What kind of customers do you want to serve? Do you really want to make their life better or just get them to buy more product? What sorts of application areas are really cool to you? Of course, I understand people need to eat and often there is a conflict within us all about what to do. That’s what a good story is really about.

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The reason that stories resonate is that, regardless of setting, people face the same kind of dilemmas. We all do. And, how we handle those dilemmas? In life, as in story, 

character is revealed by choices under pressure… 

——————————————

Author Page on Amazon

Dream Planet on Barnes and Noble

The Impossible

Donnie Boy gets a hamster

What could be better? A Horror Story

If Only

Ripples

It was in his Nature

That Cold Walk Home

The Orange Man

Stoned Soup

The Three Blind Mice

All that Glitters is not Gold

The Forgotten Field

Choosing the Script

The Story of Story, Part 2

16 Friday Jan 2026

Posted by petersironwood in creativity, HCI, psychology, story, Uncategorized

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AI, books, communication, education, fiction, HCI, interview, knowledge, narrative, needs, psychology, story, truth, user experience, UX, wants, writing

Introduction: 

This is the second in a series about using stories and storytelling in the design, development, and the deployment of products and services. In each post, I will weave in some advice about what makes for a good story as well as how to use stories. In this first case, the emphasis is on using stories to help uncover customer needs and wants. Needs and wants are not quite the same thing. For an extremely worthwhile discussion on the difference, check out this classic article by George Furnas. 

We Human Beings are not just Information Processors; we are also Energy Processors.

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I had just attended a conference on “knowledge management” co-sponsored by IBM consultants and IBM Research. On the plane ride back, after finishing the crossword, I turned the page to find a full page color ad by an IBM competitor that proclaimed: “Knowledge Management is simply [sic] providing the right information to the right person at the right time.” Color me skeptical, I thought. It isn’t simple to do those things. Beyond that, the formulation seemed simplistic even in its formulation.

The image of one of my undergraduate professors flashed into my brain. Professor MacCaw, (as we will call him), taught advanced German, a language which he had learned in a Russian prison camp, which might explain his approach to testing. At semester’s end, he asked, “Who in class wants A?!” 

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All two dozen of us raised our hands, of course. At this point, he proceeded to — there is no other word — attack one of the students in the class who had had four years of German in high school and had also lived in Germany for two years. The contents of his questions were not really that difficult, but the manner in which he demanded the answers was horrid. He would ask, for instance, “In first story, main character went where?” (He would always ask the questions in English). 

And she would begin to answer (necessarily in German), “Er geht…” And after a couple words were out of her mouth, he would scream, “Please to conjugate!” This meant that she would have to think back to the last verb she uttered and then conjugate it. “Ich gehe, Sie gehen, …” Then, he would interrupt again and scream a completely different and unrelated question in English. She would begin to answer; he would interrupt after she uttered only a few words: “Please to decline!” This meant, that she would have to give the various forms of the last noun she spoke according to the case. But once again, she could not finish but only begin declining the noun when he would once again interrupt. After 40 minutes, she was in tears and he looked menacingly around the room and asked, “NOW! Who in class STILL wants A?” 

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I have zero desire to go hang gliding or sky diving. But when it comes to the danger of mere social humiliation, I say, “Screw it. Been there. Done that.” I was one of only two of the remaining students who raised their hand. This act won me the next turn on the chopping block. He proceeded the same whip-saw questioning fest with me. The two-period class was almost over when he finished with me and began questioning “Mr. Lepke.” The bell rang and everyone else in the class left. Later that evening, I chanced to see Professor MacCaw in the Student Union. He walked up to me, eyes blazing. “Ha! I had Mr. Lepke after class for two hours! Finally, he said to me, ‘No, No, Dr. MacCaw, no more, I beg you. No more!’” 

This oral exam was difficult (even with my “screw it” attitude). It was much “harder” than my dissertation defense, for example. Again, it was not the information requested but the manner of questioning that made it difficult. People are not emotionless robots, as it turns out.

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The next semester, not surprisingly, only about half the class returned. One day in class, as Dr. MacCaw began one of his lengthy digressions on Eastern European history, he stopped himself in mid-sentence to say, “What is THIS!? Someone is passing notes in my class! I will take note and read in front of entire class!” He snatched the note, unfolded it, and indeed read the note in his loud ringing voice: “Doctor MacCaw: your zipper is down.” And, indeed it was. He had meant to humiliate someone in front of the entire class — and he had succeeded. He had the necessary information delivered at the right time to the right person, but — thanks to his own actions — it had not been done in the best manner — at least not the best manner for him. 

Human beings are not just information processors. We are living things and as such, the emotions, the vibes, the manner, the intensity of presentation — these are all vital to how we will react at the time and also how we will feel about the people involved and what we will recall years later. And this fact also means that the atmosphere you create when you interact with various stakeholders will vastly impact the quality of the insights and stories that you receive. If you really care about the people and are really committed to doing something to making people’s lives better; if you are truly open to hear and take in something unexpected or even disruptive to the project; and if you allow your informant to feel that truth about you, you will obtain the gold ring. 

Stakeholder Stories Solicited at their Sites. 

If you use a mechanical method and a mechanical tone and a mechanical manner to ask your users and other stakeholders about their needs and wants, what you will uncover are the most mundane, most rudimentary, most superficial and socially acceptable needs and wants. You can indeed use this information to design a product or service, and you may even have a product or service that succeeds in the marketplace. It will likely be, however, a rather short-lived “win.” Why? Because you are designing to fulfill wants that are subject to the wild winds of passing fashion rather than to catch the fire of an underlying passion. 

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What I found for myself was that it typically took about an hour of talking with a stakeholder, and most importantly, listening attentively, before they began to tell me their real stories. Your mileage may differ according to culture, context, power relations, your personality, and so on. I like to use a semi-structured interview. In this type of interview, there are known questions that I want to ask. But I also schedule plenty of time to let them elaborate, tell me what’s what behind the scenes. I know that in the corporate world, there is an ever-present push for being “efficient” and getting the job done as quickly as possible. So, it’s tempting to get the informant “back on track.”

I always prefer to interview an informant in their workplace. This seems like common courtesy; it puts them more at ease; and it sometimes reveals their use of other people, references, private notes, etc. as well as what they are dealing with in terms of atmosphere, noise levels, interruptions, desk space, etc. It also makes it much more likely that they can retrieve more of their own memories about work incidents more accurately because of all the contextual cues. 

John Whiteside, who ran the Usability group for Digital Equipment Corporation for a time, recounts running various usability studies and gathering data in various ways about a product they were designing for manuscript centers (places where human beings, historically almost always women, transcribed the dictation of others into text on a computer so that it could be edited, re-written, stored, etc.). The first time that they visited their users in the field, they discovered that they spent about seven hours a day typing and about an hour every day counting up, by hand, the number of lines they had typed. So, in one instant, they realized a feature that would improve productivity significantly. 

Guidelines for Soliciting Stakeholder Stories. 

When I managed the storytelling project at IBM Research, I was fortunate enough to hire Deborah Lawrence to help with the project. She thought it would be a cool idea to interview experts in a number of fields whose job, in one way or another, involves soliciting stories. So, she went out and did just that. I believe that her interviewees included medical doctors, policeman, reporters, social workers, and psychotherapists. These various practitioners had very similar guidelines. 

Story Elicitation Guidelines:

  • Provide a “warm-up” period.
  • Tell something personal and revealing about yourself; perhaps tell a story that is a model of the kind of story you’re looking for.
  • Observe an implicit contract of trust.
  • Provide a motivation for the story — why it’s important.
  • Accept the storyteller’s story and worldview.  Don’t resist the story.
  • Reveal who you are, how the story will be used, potential audience and goals, answer questions.
  • Use questions to probe.  Sometimes, a totally “off the wall” question can create space for story to emerge.
  • Empower the storyteller — they are the expert.
  • Avoid threat; don’t appear as an expert yourself.
  • Listen with avid interest.

These may seem fairly obvious such as does a lot of the advice in the book, How to Win Friends and Influence People. (Come to think of it, that might be the single best book you can read if you want a career in HCI/UX). However — back to the guidelines. I think they seem obvious once pointed out, in much the same way that once someone points out the “pig in the clouds” (or the face in the tree) you cannot not see it. 

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The above list is not, of course, meant to be the definitive such list. This was based on one study. If you have additional guidelines or disagreements, please let me know. 


Author Page on Amazon

The Walkabout Diaries

The Myths of the Veritas

A Pattern Language for Collaboration

Travels with Sadie

Fifteen Properties

My Cousin Bobby

The Update Problem

After All

All We Stand to Lose

Imagine All the People

The Dance of Billions

Roar, Ocean, Roar


Wordless Perfection

11 Thursday Dec 2025

Posted by petersironwood in AI, creativity, HCI, psychology, sports, Uncategorized, user experience

≈ 1 Comment

Tags

AI, art, creativity, drawing, education, intuition, life, problem formulation, Representation, Right-brain, sports, thinking, writing

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Sirius Black

I like to write. In fact, I like to write so much that I wrote before I could even read. When my early crayon “writings” in my grandfather’s books were discovered, instead of praise, I was spanked. I’m not even sure they really tried hard to read my learned annotations. Their missing the point didn’t deter me though. I like words! I like writing poetry, essays, stories, plays, and even novels. Words help human beings communicate and collaborate. However…

In this essay, I’d like to mention some instances of wordless success.

Photo by lascot studio on Pexels.com


In the neighborhood where I grew up, we spent most of the summer playing baseball, basketball, and football. I had never played golf nor paid much attention to it as a kid and when it came on TV I walked by with hardly a glance. At that point in my life, I deigned to consider something a sport only if there were a good chance to smash into one of the other players. I had never touched a golf club or a golf ball until one summer day when I was about ten, one of the kids brought one of his uncle’s golf clubs to our baseball field along with a tee and a golf ball. He demonstrated how to hit the ball and showed us how to put our hands on the club. Kids took turns hitting the ball and retrieving it for another go. 

When it came to my turn, I mainly remember just loving the shiny wood of the club. I loved wooden baseball bats back then, but the driver!! Wow! That was in a whole different category of cool. You didn’t need to be an adult or a golfer to know that! It shone opalesquely. I teed up the golf ball, and swung the unfamiliar and impossibly long club.

The resulting sound – exquisite. An explosion. A rifle shot. A cousin of the crack of a home run shot into the upper deck. But more penetrating. More elegant. More poignant.

We all looked up in amazement. My golf shot started low and straight. Then it rose and rose and disappeared far beyond the dirt road that marked the outer limit of our makeshift baseball field. It rose over the hill beyond the road and disappeared into the field beyond. There was no hope of retrieving the golfball. None of us even suggested trying. My shot was wordless perfection. 



Fast forward to graduate school. In the summer afternoons, I got into the habit of playing frisbee with the neighbors. One day, I parked my car and ran into the back yard. One of my neighbors spied me and threw me the frisbee, I noticed that they had placed an empty beer can atop a utility box about a hundred feet away. I caught the frisbee on the run and threw it with the next step. The frisbee sailed with a nice arc and smacked the beer can right off. My neighbors said that they had been trying to knock that beer can off for about a half hour.  My throw was wordless perfection.

Photo by Brixiv on Pexels.com

Meanwhile, at the University of Michigan, several of my friends and classmates liked puzzles as much as I did. One such puzzle consisted of a triangular “board” with a regular pattern of holes. There were pegs in every hole save one. The goal was to “jump” pegs much as one does in checkers and then remove that peg from the board. Eventually, one was supposed to end up with one and only one peg. I worked on it for awhile and thought about various strategies and moves. I couldn’t seem to solve it. My phone rang. I picked it up and conversed with my friend. Meanwhile, I toyed with the puzzle while my “mind” was on the conversation. I toyed with the puzzle and solved it. Wordless perfection.

A few months or weeks later, my officemates and I worked on another puzzle. This one consisted of four cubes (aka “instant insanity”). Each cube had a different arrangement of colors. The goal was to arrange the cubes so that every “row” of faces had four different colors. I fiddled with the puzzle trying out various strategies and noting various symmetries and asymmetries. Once again, someone called and interrupted my musings. Again, I idly fiddled around with the cubes while talking on the phone. And solved it. Wordless perfection strikes again! 

https://en.wikipedia.org/wiki/Instant_Insanity

Fast forward four decades. For best results, borrow Hermione’s time-turner. Otherwise, you’ll have to rely on your imagination. 

Betty Edwards (“Drawing on the Right Side of the Brain”) gave a plenary address at one of the Association of Computing Machinery’s premier conferences: CHI. Among other things, she showed example after example of how much people improved in their drawing skills based on her methods. A few months later, it so happened that my wife and I had an opportunity to go to one of her five day classes. 

I would have to honestly say, that course was one of the best educational experiences of my life. It was an immensely pleasurable experience in and of itself. Beyond that, the results in terms of improved drawing skills were dramatic. And, as if that were not enough, I looked at the world differently. I noticed visual things about the environment that I had never seen before. 

The essence of the method Betty Edwards uses is to get you to observe and draw — while “shutting up” or “turning off” the part of your brain (or mind) that talks and plans and categorizes. In one exercise, for instance, we took a line drawing and turned it upside down. Then, we copied that image onto our pad of paper by carefully observing and drawing what we saw. She also instructed us not to try to “guess” what they were drawing, but just to copy the lines. When every line had been copied, we turned the drawings right side up again. The result jolted me! I had created an excellent likeness of the original. So had everyone else in class. The quality stunned me. Wordless Perfection.

There’s a larger lesson here, too. 

I had within me, the capacity to make a very decent copy of a drawing, but had never achieved that result for 60 years. All it took was five minutes of instruction to enable me to achieve that. 

What else is like that? Imagine that we have, not just one, but a dozen or even a dozen dozen “hidden talents.” Some of them, like drawing, may depend more on Not-Doing than on Doing; on Being rather than Achieving.

There was a longer lasting side-effect of the drawing course. My day to day life, as is typical of most achievement-driven people had been very much “goal-driven” and there was always an ongoing plan and dialogue. After having learned to turn that off in order to draw, I can also turn it off in order to see, whether or not I draw. Seeing (or otherwise sensing or feeling) in the moment also makes me much less judgmental. If you decide to think about the physical appearance of people in terms of how interesting they would be to draw, you end up with an entirely different way of thinking about people’s appearance. 

What are your hidden talents? 

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The Invisibility Cloak of Habit 

Big Zig-Zag Canyon 

The Great Race to the Finish!

You Fool!

Horizons University

How the Nightingale Learned to Sing

Comes the Dawn

Dog Trainers

Where Does Your Loyalty Lie?

The Dance of Billions

Roar, Ocean, Roar

Imagine All the People

Your Cage is Unlocked

Author Page on Amazon

I Went in Seeking Clarity

10 Wednesday Dec 2025

Posted by petersironwood in AI, creativity, HCI, psychology, Uncategorized, user experience

≈ Leave a comment

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AI, Artificial Intelligence, coding, parallel programming, problem formulation, problem framing, problem solving, programming, technology, thinking, tools, X10

“I stopped by the bar at 3 A.M.
To seek solace in a bottle or possibly a friend
And I woke up with a headache like my head against a board
Twice as cloudy as I’d been the night before
And I went in seeking clarity” — Lyrics from The Indigo Girls: Closer to Fine

If you think programming is cognitively difficult, try parallel programming. It is generally harder to design, to code, and to debug than its sequential cousin. One of the fun projects I worked on at IBM Research was on the X10 language which was designed to enable parallel programmers to be more productive. Among other things, I fostered community among X10 programmers and used analytic techniques to show that X10 “should be” more productive. Although these analytic techniques are very useful, we also wanted to get some empirical data that the language was, in actuality, more productive. 


Photo by Dominika Greguu0161ovu00e1 on Pexels.com


One part of those empirical studies involved comparing people doing a few parallel programming tasks in X10 to those using a popular competitor. But, like many other “chicken and egg” problems, there were no X10 programmers (other than the inventors and their colleagues). I was part of a team who travelled to Rice University in Houston. The design called for one group to spend a chunk of time learning X10 (perhaps half a day) and another chunk of time coding some problems.

Besides the three behavioral scientists like me who were there to make observations, there were also three high-powered Ph.D. computer scientists present who would teach the language. Programmers tend to be very smart. Parallel programmers tend to be very very smart. People who can invent better languages to do parallel programming? You do the math.



Anyway, after the volunteers students had arrived, one of the main designers of the language began to “teach them” X10. 

But — there was a problem. 

The powerpoint presentation designed to teach the students X10 was far too blurry to read!

Immediately, the three computer scientists tried to issue commands to the projector to put the images in focus. Nothing worked. The three of them began a fascinating problem solving conversation. The conversation concerned what communication protocol(s) among the PC, the projector, and the controller was the likely source of the problem. I suppose it might not have been fascinating to everyone, but it was to me. First, it fascinated me because I was learning something about computer science and communication protocols. Second, it fascinated me because I loved to watch these people think. I suppose many of the advanced computer science students who were in this classroom to learn X10 also found it interesting. Third, I found it fascinating because my dissertation was about human problem solving and I’ve been interested in it ever since.

But the study itself had completely stalled. 

After a few minutes of fascinating conversation that did nothing to focus the images, something possessed me to walk over to the projector and turn the lens by hand. The images were immediately clear and the rest of the experiment continued. 

The three computer scientists had “framed” the problem as a computer science problem and I found the discussion that sprang from that framing to be fascinating. But one of the part-time jobs I had had as an undergraduate was as a “projectionist” at Case-Western, and it was that experience that allowed me to try framing the problem differently. All of us have huge reservoirs of experience outside of our professional “training” and those experiences can sometimes be important sources of alternative ways to frame a problem, issue, or situation.

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Essays on America: Wednesday 

Essays on America: The Update Problem 

Essays on America: The Stopping Rule

The Invisibility Cloak of Habit

Labelism

Tools of Thought

Where Does Your Loyalty Lie?

Stoned Soup

The First Ring of Empathy

Travels with Sadie: Teamwork

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I Say: Hello! You Say: “What City Please?”

09 Tuesday Dec 2025

Posted by petersironwood in AI, creativity, design rationale, HCI, management, psychology, Uncategorized, user experience

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art, communication, conversation, Design, efficiency, HCI, human factors, photography, primacy, problem framing, problem solving, sensemaking, technology, thinking, UX

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In the not so distant past, people would often call directory assistance operators. These operators would find a number for you. For an additional charge, they would dial it for you. In fact, this was a very commonly used system. Phone companies would have large rooms filled with such operators who worked very hard and very politely, communicating with what was often a hostile and irrational public. 

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Customer: “I have to get the number of that bowling alley right near where the A&P used to be before they moved into that new shopping center.”

Operator: “Sir, you haven’t told me what town you’re in. Anyway…”

Customer: “What town?! Why I’m right here in Woburn where I’ve always been!” 

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There were so many operators that the phone companies wanted their processes to be efficient. Operators were trained to be friendly and genial but not chatty. The phone companies searched for better keyboards and better screen layouts to shave a second here or there off the average time it took to handle a call. 

There are some interesting stories in that attempt but that we will save for another article, but here I want to tell you what made the largest single impact on the average time per call. Not a keyboard. Not a display. Not an AI system. 

It was simply changing the greeting. 

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Operators were saying something like: “New England Telephone. How can I help you?” 

After our intervention, operators instead said, “What city please?” It’s shorter and it’s takes less time to say. But the big change was not in how long the operator took to ask the question. The biggest savings was how this change in greeting impacted the customer’s behavior. 

When the operator begins with “How can I help you?” the customer, or at least some fraction of them, are put into a frame of mind of a conversation. They might respond thusly:

“Oh, well, you know my niece is getting married! Yeah! In just a month, and she still hasn’t shopped for a dress! Can you believe it? So, I need the number for that — if it were up to me, I would go traditional, but my niece? She’s — she’s going avant-garde so I need the number of that dress shop on Main Street here in Arlington.” 

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With the “What City Please?” greeting, the customer was apparently put into a more businesslike frame of mind and answers more succinctly. They now understand their role as proving information in a joint problem solving task with the operator. A typical answer would now be:

“Arlington.” 

“In Arlington, what listing?” 

“Dress shop on Main Street.”

The way in which a conversation begins signals what type of conversation it is to be. We know this intuitively. Suppose you walked up to an old friend and they begin with: “Name?” You would be taken aback. On the other hand, suppose you walk up to the line at the DMV and the clerk says, “Hey, have you seen that latest blog post by J. Charles Thomas on problem framing?” You would be equally perplexed! 

Conversation can be thought of partly as a kind of mutual problem solving exercise. And, before that problem solving even begins, one party or the other will tend to “frame” the conversation. That framing can be incredibly important. 

Even the very first words can cause someone to frame what kind of a conversation this is meant to be.

Words matter.

The Primacy Effect and The Destroyer’s Advantage

https://petersironwood.com/2018/02/13/context-setting-entrance/

Essays on America: Wednesday

After the Fall

The Crows and Me

Cancer Always Loses in the End

Come Back to the Light

Imagine All the People…

Roar, Ocean, Roar

The Dance of Billions

How the Nightingale Learned to Sing

Travels with Sadie

The First Ring of Empathy

Donnie Visits Granny!

You Must Remember This

The Walkabout Diaries: Bee Wise

Author Page on Amazon 

Problem Framing: Good Point!

08 Monday Dec 2025

Posted by petersironwood in AI, America, design rationale, HCI, management, psychology, story, Uncategorized, user experience

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AI, art, life, politics, problem finding, problem formulation, problem framing, problem solving, technology, thinking, tools, USA

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You have probably heard variations on this old saw, “To a hammer, everything looks like a nail.” I’ve also heard, “If you have a hammer, everything looks like a nail.” There is also this popular anecdote:

One night, I took my dog out for a walk and I noticed one of my neighbors under a nearby street lamp crawling around on his hands and knees, apparently looking for something. I walked over and asked, “What are you looking for?”

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“My car keys!” He replied.

I have pretty good vision, so I helped him. I didn’t see any car keys so after a minute or so I asked, “Where exactly did you lose your keys?” 

He stood up, cracked his back, and pointed back to a nearby park. “Over there.”

“Over there?! Then, why are you looking under the street lamp? Why aren’t you looking over at the park entrance?”

“Oh, that’s obvious! The light is so much better here!” 

For a time, I had to very interesting and challenging job in the mid 1980’s at IBM Headquarters to try to get the company to pay more attention to the usability of their products and services. As a part of this, I visited IBM locations throughout the world. At one fabrication plant, our tour guide took us by an inspection station. This was not an inspection statement for chips. It consisted of one person whose job was to look through a microscope and make sure that two silver needles were perfectly aligned.

After we left the station, our tour guide confided that they were strongly considering replacing the person with a machine vision system. The anticipated cost would be substantial, but they hypothesized that the system would be more accurate and faster. It was, our host, insisted, just the nature of humans to be slow and inaccurate.

Maybe. 

When I looked at the inspection station however, with my background in human factors, I had a completely different impression of the situation. The inspector sat on a fixed height stool and had to bend his neck at an absurd angle to look into the microscope. He was trying to align these silver needles against a background that had almost the same hue, brightness and saturation. 

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Other than blindfolding the man, I’m not sure what they could have done to make the task more unnecessarily difficult. I suggested, and eventually, they implemented, a few inexpensive ergonomic changes and time and accuracy improved.

Like other companies in the technology segment, IBM often saw problems as ones that could be solved by technology. At that time, technology systems was their main business. Since then, they have expanded more fully into software and services. In fact, those services now include experience design.

If you find yourself enamored of technology in general, or some specific class of technology such as machine vision, speech recognition, or machine learning, you might overlook much simpler and cheaper ways to solve problems or ameliorate situations. Of course, you might lose some revenue doing that, but you can also win long term customer loyalty. 

Even if you are a hammer, everything is not a nail. 

That applies as well to User Experience. You might design the most wonderful UX imaginable for a particular product or service. But if it is shoddily made so that it is error prone; if it lacks important functionality; if the sales force is inept; or if service is horrible, those failures can completely overwhelm all the good work you have done on the UX. Because of the nature of UX, you might learn important knowledge or suggestions for other functions as well. It often requires finesse to have such suggestions taken seriously, but with some thought you can do it. 

During my second stint at IBM, I worked for a time in a field known at that time as “Knowledge Management.” One of our potential clients was a major Pharma company who felt that their researchers should do a better job of sharing knowledge across products. They wanted us to design a “knowledge management system” (by which they meant hardware and software) to improve knowledge sharing. 

Simply building a “Knowledge Management System” would be looking under the streetlamp. They knew how to specify a technology solution from IBM and have it installed.

However — they were unwilling to provide any additional space, time, or incentives for their employees to share knowledge with their colleagues!  

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They were convinced that technology would be the silver bullet, the solution, the answer, the Holy Grail, the magic pill. They viewed technology as less disruptive than it would have been to change employee incentives, or space layout, or give them time to actually learn and use the technology system. 

This reaction to “knowledge management” was not unique. It was common.

To me, this seems very similar to the notion that health problems can all be solved with a magic pill. What do you think? 

—————————————

Since originally writing, we have had the spectacle of DOGE: Destroying Our Government’s Effectiveness under the excuse of making it “more efficient.” It might be (as I strongly suspect) that the destruction was quite intentional. It might be (as some think) that it was accidental. In either case, the result was predictable because the method was guaranteed not to work to actually make things more efficient. If you really wanted to do that, you would take the time to understand a system before trying to redesign it. You would identify all relevant stakeholders and get their input. You would not redesign a system using a gang of young hackers but instead use an interdisciplinary team of experienced experts. You would check out your redesign both with those who were doing the work and with at least one group who were not familiar but had similar experience. Then, on the basis of feedback, you would redesign. When you were sure that you had the design right, you would not then institute it everywhere but in one small trial installation.

There’s a pill for that. 

The Pandemic Anti-Academic.

What about the butter dish? 

The invisibility cloak of habit. 

Process re-engineering comes to Baseball

E-Fishiness in Government

Author Page on Amazon

Reframing the Problem: Paperwork & Working Paper

04 Thursday Dec 2025

Posted by petersironwood in AI, creativity, design rationale, HCI, management, psychology, Uncategorized, user experience

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AI, ethics, leadership, life, philosophy, politics, problem finding, problem formulation, problem framing, problem solving, thinking, truth

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Reframing the Problem: Paperwork & Working Paper



This is the second in a series about the importance of correctly framing a problem. Generally, at least in formal American education, the teacher gives you a problem. Not only that, if you are in Algebra class, you know the answer will be an answer based in Algebra. If you are in art class, you’re expected to paint a picture. If you painted a picture in Algebra class, or wrote down a formula in Art Class, they would send you to the principal for punishment. But in real life, how a problem is presented may actually be far from the most elegant solution to the real problem.

Doing a google search on “problem solving” just now yielded 208 million results. Entering “problem framing” only had 182 thousand. A thousand times as much emphasis on problem solving as there was on problem framing. [Update: I redid the search today, a little over three years later. On 3/6/2024, I got 542M hits on “problem solving” and 218K hits on “problem framing” — increases in both but the ratio is even worse than it was in 2021] [Second update: I did the search today, Dec. 4th, 2025, and the information was not given–but that’s the subject of a different post].

Let’s think about that ratio of 542 million to 218 thousand for a moment. Roughly, that’s 2000 to 1. If you have wrongly framed the problem, you not only will not have solved the real problem; what’s worse, you will have often convinced yourself and others that you have solved the problem. This will make it much more difficult to recognize and solve the real problem even for a solitary thinker. And to make a political change required to redirect hundreds or thousands will be incalculably more difficult. 

All of that brings us to today’s story. For about a decade, I worked as executive director of an AI lab for a company in the computers & communication industry. At one point, in the late 1980’s, all employees were all supposed to sign some new paperwork. An office manager called from a building several miles away asking me to have my admin work with his admin to sign up a schedule for all 45 people in my AI lab to go over to his office and sign this paperwork as soon as possible. That would be a mildly interesting logistics problem, and I might even be tempted to step in and help solve it. More likely, if I tried to solve it, some much brighter & more competent colleague would have done it much faster. 

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But why?

Why would I ask each of 45 people to interrupt their work; walk to their cars; drive in traffic; park in a new location; find this guy’s office; walk up there; sign some paper; walk out; find their car; drive back; park again; walk back to their office and try to remember where the heck they were? Instead, I told him that wasn’t happening but he’d be welcome to come over here and have people sign the paperwork. 

You could make an argument that that was 4500% improvement in productivity, but I think that understates the case. The administrator’s work, at least in this regard, was to get this paperwork signed. He didn’t need to do mental calculations to tie these signings together. On the other hand, a lot of the work that the AI folks did was hard mental work. That means that interrupting them would be much more destructive than it would to interrupt the administrator in his watching someone sign their name. Even that understates the case because many of the people in AI worked collaboratively and (perhaps you remember those days) people were working face to face. Software tools to coordinate work were not as sophisticated as they are now. Often, having one team member disappear for a half hour would not only impact their own work, it would impact the work of everyone on the team. 

Quantitatively comparing apples and oranges is always tricky. Of course, I am also biased because my colleagues are people I greatly admire. Nonetheless, it seems obvious that the way the problem was presented was a non-optimal “framing.” It may or may not have been presented that way because of a purely selfish standpoint; that is, wanting to do what’s most convenient for oneself rather than what’s best for the company as a whole. I suspect that it was more likely just the first idea that occurred to him. But in your own life, beware. Sometimes, you will mis-frame a problem because of “natural causes.” But sometimes, people may intentionally hand you a bad framing because they view it as being in their interest to lead you to solve the wrong problem. 

Politics, of course, takes us into another realm entirely. People with political power may pretend to solve one problem while they are really following a completely different agenda. One could imagine, for instance, a head of state claiming to pursue a war for his people when he’s really doing it to keep in power. Or, they could claim they are making cities safe by deploying troops when they are really interested in suppressing the vote in areas that can see through his cons. Or, a would-be dictator could claim they are spending your tax dollars to make government more efficient when that has nothing to do with what they are *actually* doing–which is to collect data on citizens and make the government ineffective in order to have people lose confidence in government and instead invest in private solutions.

Even when people’s motivations are noble or at least clear, it is still quite easy to frame a problem wrongly because of surface features. It may look like a problem that requires calculus, but it is a problem that actually requires psychology or it may look like a problem that requires public relations expertise but what is actually required is ethical leadership.

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——————————————————

Author Page on Amazon

Tools of Thought

A Pattern Language for Collaboration and Cooperation

The Myths of the Veritas: The First Ring of Empathy

Essays on America: Wednesday

Essays on America: The Stopping Rule

Essays on America: The Update Problem

My Cousin Bobby

Facegook

The Ailing King of Agitate

Dog Trainers

Ban the Open Loop

29 Monday Sep 2025

Posted by petersironwood in America, essay, HCI, politics, psychology, Uncategorized, user experience

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AI, Democracy, life, technology, truth, USA

IMG_5372

Soon after I began the Artificial Intelligence Lab at a major telecom company, we heard about an opportunity for an Expert System. The company wanted to improve the estimation of complex, large scale, inside wiring jobs. We sought someone who qualified as an expert. Not only could we not locate an expert; we discovered that the company (and the individual estimators) had no idea how good or bad they were. Estimators would go in, take a look at what would be involved in an inside wiring job, make their estimate, and then proceed to the next estimation job. Later, when the job completed, no mechanism existed to relate the estimate back the actual cost of the job. At the time, I found this astounding. I’m a little more jaded now, but I am still amazed at how many businesses, large and small, have what are essentially no-learning, zero feedback, open loops.

As another example, some years earlier, my wife and I arrived late and exhausted at a fairly nice hotel. Try as we might, we could not get the air-conditioning to do anything but make the room hotter. When we checked out, the cashier asks us how our stay was. We explained that we could not get the air conditioning to work. The cashier’s reaction? “Oh, yes. Everyone has that trouble. The box marked “air conditioning” doesn’t work at all. You have to turn the heater on and then set it to a cold temperature.” “Everyone has that trouble”? Then, why hasn’t this been fixed? Clearly, the cashier has no mechanism or no motivation to report the trouble “upstream” or no-one upstream really cares. Moreover, this exchange reveals that when the cashier asks the obligatory question, “How was your stay?” what he or she really means is this: “We don’t really care what you have to say and we won’t do anything about it, but we want you to think that we actually care. That’s a lot cheaper and doesn’t require management to think.” Open Loop.

Lately, I have been posting a lot in a LinkedIn forum called “project management” because I find the topic fascinating and because I have a lot of experience with various projects in many different venues. According to some measure, I was marked as a “top contributor” to this forum. When I logged on the last time, a message surprised me that my contributions to discussions would no longer appear automatically because something I posted had been flagged as “spam” or a “promotion.” However, there is no feedback as to which post this was or why it was flagged or by whom or by what. So, I have no idea whether some post was flagged by an ineffectual natural language processing program or by someone with a grudge because they didn’t agree with something I said, or by one of the “moderators” of the forum.

LinkedIn itself is singularly unhelpful in this regard. If you try to find out more, they simply (but with far more text) list all the possibilities I have outlined above. Although this particular forum is very popular, it seems to me that it is “moderated” by a group of people who actually are using the forum, at least in many cases, as rather thinly veiled promotions for their own set of seminars, ebooks, etc. So, one guess is that the moderators are reacting to my having simply posted too many legitimate postings that do not point people back to their own wares. Of course, there are many other possibilities. The point here is that I do not have, nor can I easily assess what the real situation is. I have discovered however, that many others are facing this same issue. Open loop rears its head again.

The final example comes from trying to re-order checks today. In my checkbook, I came to that point where there is a little insert warning me that I am about to run out and that I can re-order checks by phone. I called the 800 number and sure enough, a real audio menu system answered. It asked me to enter my routing number and my account number. Fine. Then, it invited me to press “1” if I wanted to re-order checks. I did. Then, it began to play some other message. But soon after the message began, it said, “I’m sorry; I cannot honor that request.” And hung up. Isn’t it bad enough when an actual human being hangs up on you for no reason. This mechanical critter had just wasted five minutes of my time and then hung up. Note that no reason was given; no clue was provided to me as to what went wrong. I called back and the same dialogue ensued. This time, however, it did not hang up after I pressed “1” to reorder checks. Instead, it started to verify my address. It said, “We sent your last checks to an address whose zip code is “97…I’m sorry I’m having trouble. I will transfer you to an agent. Note that you may have to provide your routing number and account number again.” And…then it hung up.

Now, anyone can design a bad system. And, even a well designed system can sometimes mis-behave for all sorts of reasons. Notice however, that designers have provided no feedback mechanism. It could be that 1% of the potential users are having this problem. Or, it could be that 99% or even 100% of the users are having these kinds of issues. But the company lacks a way to find out. Of course, I could call my Credit Union and let them know. However, anyone that I get hold of at the Credit Union, I can guarantee, will have no possible way to fix this. Moreover, I am almost positive that they won’t even have a mechanism to report it. The check printing and ordering are functioned that are outsourced to an entirely different company. Someone in corporate, many years ago, decided to outsource the check printing, ordering, and delivery function. So people in the Credit Union itself are unlikely to even have a friend, uncle or sister-in-law who works in that “department” (as may have been the case 20 years ago). So, not only does the overall system lack a formal feedback mechanism; it also lacks an informal feedback mechanism. Tellingly, the company that provides the automated “cannot order your checks system” provides no menu option for feedback about issues either. So, here we have a financial institution with a critical function malfunctioning and no real process to discover and fix it. Open loop.

Some folks these days wax eloquent about the up-coming “singularity.” This refers to the point in human history where an Artificial Intelligence (AI) system will be significantly smarter than a human being. In particular, such a system will be much smarter than human beings when it comes to designing ever-smarter systems. So, the story goes, before long, the AI will design an even better AI system for designing better AI systems, etc. I will soon have much to say about this, but for now, let me just say, that before we proceed to blow too many trumpets about “artificial intelligence systems,” can we please first at least design a few more systems that fail to exhibit “artificial stupidity”? Ban the Open Loop!

Notice that sometimes, there may be very long loops that are much like open loops due to the nature of the situation. We send out radio signals in the hopes that alien intelligences may send us an answer. But the likely time frame is so long that it seems open loop. That situation contrasts with those above in the following way. There is no reason that feedback cannot be obtained, and rather quickly, in the case of estimating inside wiring, fixing the air conditioning signs, providing feedback on why there is “moderation” or in the faulty voice response system. Sports must provide a wonderful venue that is devoid of open loops. In sports, you see or feel the results of what you do almost immediately. But you underestimate the cleverness with which human beings are able to avoid what could be learned by feedback. Next time, we will explore that in more detail.

As I reconsider the essay above from the perspective of 2025, I see a federal government that has fully embraced “Open Loop” as a modus operandi — in some cases, they simply ignore the impact of their actions. In other cases, they do claim a positive impact but it is simply lies. For instance, it is claimed that tariffs are “working” in that foreign countries are paying money to America. That’s just an out and out lie. So, the entire government is operating with no real feedback. We are told that ICE will target violent gang members and dangerous criminals. The reality of their actions is completely disconnected from that.

The Trumputin Misadministration works with no loop at all that correctly relates stated goals, actions taken supposedly to achieve those goals, and the actual effects of those actions. That can only happen when the government accepts and celebrates corruption. But the destruction will not be limited to government actions and effects. It will tend to spread to private enterprise as well. Just to take one example, if unchecked by courageous and ethical individuals, sports events will become corrupted.

 

 

 

 

 

 

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There’s money to be made by “fixing” events and there will be pressure on athletes, managers, referees, to “fix” things so that the very wealthy can steal more money. Outcomes will no longer primarily be determined by training, skill, and heart. Of course, as fans learn over time that everything is fixed, the audience will diminish, but not to zero. Some folks will still find it interesting even if the outcome is fixed like the brutal conflicts in the movie Idiocracy, the lions eating Christians in the Roman circuses, or the so-called “sport” of killing innocent animals with high power guns. It’s not a sport when the outcome is slanted. Not only is it less interesting to normal folks but it doesn’t push people to test their own limits. There’s nothing “heroic” about it. Nothing is learned. Nothing is really ventured. And nothing is really gained. 

 

 

 

 

 

 

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———–

Where does your loyalty lie?

My Cousin Bobby

The First Ring of Empathy

The Orange Man

The Forgotten Field

Essays on America: The Game

Essays on America: Wednesday

Absolute is not Just a Vodka

How the Nightingale Learned to Sing

Travels with Sadie 1

The Walkabout Diaries

Plans for US; Some GRUesome

At Least he’s Our Monster

The Ant

The Self-Made Man

The Fault is in Defaults

27 Saturday Sep 2025

Posted by petersironwood in America, HCI, management, politics, Uncategorized, user experience

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art, Customer experience, defaults, Design, google maps, HCI, printer, scanner, technology, UI, user experience, UX

“The fault, dear Brutus, is not in our stars,
But in ourselves, that we are underlings.”

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So Cassius says to Brutus in Shakespeare’s play, Julius Caesar. Cassius was trying to convince Brutus to join the plot to assassinate Caesar. As I recall, things did not turn out well for Julius Caesar. Or for Brutus. Or for Cassius. Or, ultimately, for Mark Anthony either, but that’s another story.

The point is that an interesting tension arises when we imagine that we ourselves are the masters of our fate. We like to imagine that it is our ability, or attitude, or grit that determines how much money or happiness or health we have. On the other hand, we also realize that many things are pretty much beyond our conscious control and due largely to our heredity, our environment, our upbringing, etc. Both views are partly true and both have their place.

If you are a user of a product and you want to get something accomplished, blaming the stupid product will not help you accomplish your goals. On the other hand, if you are a product developer, it will not help you to blame your user. You need to design thoughtfully.

I was reminded of this debate by trying to scan a document. In general, I am amazed how excellent scanners and printers are today, not to mention cheap! I was born in an era of expensive, heavy, noisy, dot matrix printers or teletypes. You’ve come a long way, baby! But the software that actually lets us use these marvelous machines? Here, there is still a lot of room for improvement.

Today, I repeatedly tried to scan a one page document to no avail. I think I finally diagnosed what the problem was. The scan screen came up with a default that said “custom size” and the defaulted “custom dimensions” were 0 by 0. Because, obviously, the development team had done a thorough study of users and found, I suppose somewhat surprisingly, that the most common size of image people wanted to scan was 0 by 0. I suppose such images have the advantage that you can store many more of them on your hard drive than images that are 8.5 by 11 inches or 3 inches by 5 inches, say.

This absurd default is not an isolated example. Often there seem to be “defaults” are rather odd, to say the least. My google map application, for no discernible reason, decided that a good default location for me is the geographical center of the continental United States. It was not “born” with this default but somewhere along the line “developed” it. Why? I have never travelled (knowingly) to the geographical center of the United States. I have never wanted to “find” the geographical center of the United States. Yet, for some mysterious reason, whenever I do try to find a route to say, the dentist who is ten miles away, the map app tries to send me from Southern California to the geographic center of the US and then back again. I can eventually get around this, but next time I open up the app, there we are again.

Of course, I am tempted every time to just to see the place (near the corners of Oklahoma, Kansas, Arkansas and Missouri. And, “with no traffic”, it only takes a little over 22 hours to get there. The phrase, “with no traffic” in Southern California is equivalent to “when pigs fly.” So, tempting as it is to drive 22 hours to the geographical center of the US and then 22 hours back (provided the sky if filled with flying pigs) in order to go to the dentist who is a few minutes away, I haven’t yet actually taken that particular trip.

I am tempted to rant about the absolute ludicrosity of “sponsored links” (which cheeringly informs me that I could take a side trip to a gynecologist on the way to the dentist) but I’ll try to stay on topic. Where do these defaults come from? Is this just a nerd’s nerd free choice as a perk of the job? Do they seriously conceptualize size in terms of a two dimensional grid with an origin at zero zero and therefore this is a “logical” default for paper size? Are they trying to do the user a favor by saving space?

I am hoping there is a product manager out there who can answer these questions. I am hoping things will turn out better than they did for Caesar and Brutus and Cassius.

Now, a more serious impact of “defaults” have insinuated their way into my daily life. That would be bad enough, but this insinuation has also found its way into the lives of my relatives, my friends, my neighbors, my countrymen, and even my fellow humans throughout the world.

For about 250 years, America had a default that different political parties would play by the same set of rules. Of course, parties sometimes pushed at these rules or interpreted them somewhat differently. They argued and debated about which criteria were most important for various offices. But the default for both parties was that we lived in a democracy; that the citizens choose their leaders; that the truth matters; that we keep our agreements; that our leaders don’t simply use their position of power to line their own pockets and settle their private grudges.

Those defaults are now out the window. All of them. The result will soon be inefficient and ineffective government but it won’t stop there. When government officials are open to bribery, then private businesses will tend to be led by people with lower standards of ethics. They, in turn, will tend to hire people with lower standards of ethics. They, in turn, will treat their customers more cavalierly, more contemptuously. Customers, in turn, will care less about being civil to the people whom they interact with. And so it goes.

Sometimes, there’s a good reason for defaults.


D4

Dick-taters

The Truth Train

The First Ring of Empathy

Pattern Language for Collaboration and Cooperation

Tools of Thought: What Comes Next?

Tools of Thought

Travels with Sadie 1

The Walkabout Diaries: Bee Wise

Newsflash: MUSAK does not compensate for bad customer experience

25 Thursday Sep 2025

Posted by petersironwood in America, essay, HCI, psychology, Uncategorized

≈ Leave a comment

Tags

bad music, customer service, customerexperience, Design, HCI, humanfactors, IVR, Musak, UI, userexperience, UX, wordpress

 

 

 

 

 

 

 

 

Newsflash: Playing really low quality Musak while the customer is on hold for 40 minutes does not improve the customer experience.  Nor, does always playing the message that you are experiencing “unusually heavy volumes” right now improve your credibility. Now, I admit that someone in marketing who thought about for about 15 seconds *might* think that playing really bad music would be a good thing.  After all, people do pay money to listen to music.  Not everyone is a pirate.  And, people spend a lot of time listening to music.  Here’s the thing that might come to you if you study the rocket science surrounding this situation for about 20 or 30 seconds.  People pay to listen to the music they choose. They do not pay to hear the music you choose.  Furthermore, people pay to listen to music that is high quality. Granted, sometimes, when nothing else is available some of the people some of the time would prefer low quality music to no music at all. But no-one chooses absurdly bad quality music over silence.  One more thing: unless you are a love-struck pre-teen, you do not listen to the same short sequence of music over and over and over and over for an hour at a time.  No.  You listen to a piece of music.  Then, you listen to a different piece of music.  Then, you listen to a different piece of music.

Now, I do grant that it is somewhat useful if you are going to put your customers on hold for 40 minutes that you give some sort of signal other than complete silence to show that you are still there and haven’t had the system “hang up” on them (which happens all too often but is another topic). But playing loud, obnoxious, very low fidelity music is not the answer.

Back to credibility.  If you are really monitoring the call volume and the customer calls at a time of really unusual high call volume, you may want to tell them that they would have better luck another time.  But if you always play this message, what do you think it does to your credibility? I am amazed to find that my credit union, an otherwise fine institution, always plays this message.  And every single time, it makes me think twice about whether I can really trust my funds to an organization that clearly lies every single day.

You might think that it’s bad for business to lose credibility. Of course, it is. But it’s far more than that. It’s a betrayal of the very thing that makes us human. We did not succeed in covering so much of the planet by having the sharpest claws or teeth. Nor is it because of our great strength. It’s because our language enables us to learn from each other across time and space and culture. That happens when people trust each other and are trustworthy. Of course, one may gain a short-term advantage by lying. But the long term impact of enough lies is nothing less than the complete breakdown of human civilization. 

 

 


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