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Systems Thinking: Positive Feedback Loops

17 Wednesday Dec 2025

Posted by petersironwood in America, creativity, psychology, Uncategorized

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Systems Thinking: Positive Feedback Loops

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One of the most important tools of thought that anyone can learn: “Systems Thinking.” I touched on this in yesterday’s post “And Then What.” I pointed out that when you take an action that impacts a system such as a human being, a family, or a country, it often does not react in a mechanical way. 

Here are some examples. For many years, the United States and the USSR were involved in a cold war arms race. Every time the USSR added more nuclear missiles to their arsenal, the people in America felt less safe. Since they felt less safe, they increased their armaments. When the USA increased nuclear weapons, this made the Soviet Union feel less safe so they increased their arms again and so on. This is what is known in Systems Thinking as a “Positive Feedback Loop.” It is also popularly known as a “Vicious Circle” or “Vicious Cycle.” 

Let’s say that you are in pretty good shape physically and regularly run, play tennis, or work out. The more you exercise (up to a point), the better you feel. Feeling better makes you feel more like exercise and more exercise makes you feel better. People call this a “Virtuous Cycle” or “Virtuous Circle” because we think the outcome is good. But formally, it is the same kind of cycle. 

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The most important thing to recognize about a Positive Feedback Loop is that it can be run in either direction. At some point, the US reduced their nuclear arsenal and this decreased the perceived threat to folks in the Soviet Union so the soviets felt that they could also reduce their nuclear arsenal which in turn, made people in the US feel safer and led to further reductions and so on. 

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Similarly, if you stop exercising for a month, you will tend to feel pretty crappy. Feeling crappy makes you feel less like exercising and this in turn makes you exercise less which in turn makes you even more out of shape, feel worse and be even less likely to exercise. You can break such a “vicious circle” by starting to exercise – even it it’s just a little to start moving the circle in the “virtuous” direction. (Incidentally, that’s why I wrote “Fit in Bits” which describes many easy exercises to get you started). 

woman in white bed holding remote control while eating popcorn

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“Vicious circles” also often cause disagreements to escalate into arguments and arguments into fights. Each person feels “obligated” not to “give in” and the nastier their opponent becomes, the nastier they become. 

“Fawlty Towers” (https://en.wikipedia.org/wiki/Fawlty_Towers), a British sit-com uses “Positive Feedback Loops” in the escalating action of the comedy plots. John Cleese plays the co-owner Basil (with his wife, Sybil) of a small hotel. Typically, John Cleese makes some rather trivial but somewhat embarrassing mistake which he wants to hide from his wife. In the course of trying to cover up this rather small mistake, he has to lie, avoid, or obfuscate. This causes an even more egregious mistake which makes him even more embarrassed so he must result to still more outlandish lies and trickery in order to cover up the second mistake which in turn causes an even bigger mistake, and so on. 

That pattern of behavior reminds me of the current POTUS who is famously unable to admit to an error or lie and uses a second and bigger error or lie to try to cover up the first lie and so on. He seems, in fact, completely incapable of “systems thinking.” 

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For example, he may see (and exaggerate) a real, but containable threat such as a trade deficit. He sees the US send more money out of the country than the US takes in from trade. That’s a legitimate issue. But the approach he takes is to ZAP the other parties by slapping on tariffs without any real appreciation of the fact that our trading partners are extremely unlikely to react to tariffs on their products by simply doing nothing. One could use logic, empathy, or a look at history to determine that what is much more likely is that the other countries will put tariffs on our goods (which, of course, is precisely what happened). 

Similarly, he demands absolute loyalty. He repeatedly puts himself and his own interests above the law, the Constitution, the good of the country and the good of his party. He expects everyone loyal to him to do the same. But he betrays these loyal appointees, friends, and wives whenever it suits him. He thinks he is being “smart” by doing what seems to be in his best interest at that moment. But what he fails to see is that by being disloyal to so many people who have been mainly loyal to him, he encourages his so-called “allies” to only be loyal to him while it suits their interests.  

In the Pattern “Reality Check,” I point out that such behavior is an occupational hazard for dictators. Apparently, it can even be such a hazard for would-be dictators as well. By surrounding himself with those who always lie, cover for him, laud him, cater to his insane whims, etc., such a dictator (or would-be dictator) loses touch with what is really going on. He becomes more and more disconnected from sensible action yet those who remain loyal must say and do more and more outrageous things to keep the dictator from finding out just how bad things really are. Eventually, the Emperor with no clothes may die of hypothermia because no-one has the courage to tell him that he’s actually wearing no protection against the elements! 

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Positive feedback loops exist in purely natural systems as well as biological and social systems. For example, increased global mean temperatures mean less arctic ice which means more solar radiation will be absorbed by the earth’s dark oceans rather than reflected back into space by the white ice and snow. This, of course, makes the earth hotter still. In addition, the thawing of tracts of arctic tundra also releases more methane gas into the atmosphere which is even more effective at trapping the earth’s heat than is carbon dioxide. Global climate change also makes forest fires more prevalent which directly spews more carbon dioxide into the air and reduces the number of trees that help mitigate the emissions of carbon dioxide by turning it into oxygen through photosynthesis.

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A concept closely related to “Vicious Cycles” is that of “Cognitive Dissonance.” Basically, people like to believe that they are honest and competent. Much like John Cleese (Basil) in Falwty Towers, once they do something dishonest or incompetent, their first reaction is not to believe that they did something dishonest or incompetent. They will now try to distort reality by misperceiving, mis-remembering, or distracting. 

For example, at the height of the Vietnam War, I was horrified at the beatings perpetrated by the police on peaceful protestors at the Democratic National Convention. I was also disturbed at the techniques the Democrats used at their convention to silence the voices of dissension within the convention. Candidate Nixon claimed he had a “secret plan” to end the War in Vietnam. I voted for Nixon. As it became clear that Nixon was a crook, I decided that I had made a mistake voting for the man. But I could have taken another path which would be to “double down” on the original mistake by continuing to support Nixon and dismiss all the growing evidence of his misdeeds. As his malfeasance became more and more egregious, it made the egregiousness of my original mistake of voting for him grow as well. So, it would be possible to become ever more invested in not believing the overwhelming evidence of his treachery. (Now, it turns out, it was even worse than we knew at the time. He actively thwarted the peace efforts of Johnson!). Perhaps because I’ve been trained as a scientist and science values the truth very highly, I did not fall prey to that particular instance of “Cognitive Dissonance.” I readily admitted it was a stupid mistake to vote for Nixon. 

Of course, today, we see many people not just backed into a corner to support the current POTUS but backed into a corner of a corner. Instead of believing that a liar is lying, they protect their “integrity” by insisting that everything and everyone else is lying: the newspapers, the reporters, his opposition, people in other countries, his former business partners, his former customers, the CIA, the FBI, the NSA. Ironically, for some people, it would be easier to admit that voting for a slightly inferior candidate was a mistake than to admit that voting for a hugely inferior candidate was a mistake. Voting for a slightly inferior candidate is easily understood but if they voted for a candidate that bad and bad in so many ways it was a huge error. And now, as each new revelation comes to light, it is more and more and more embarrassing to admit what a huge mistake it was.  

Another common example of a “Vicious Circle” is addiction. A small amount of alcohol, nicotine or heroine makes you feel better. But taking the drug increases your tolerance for it. So, next time, to feel better, you need to take a little more. Taking a little more increases your tolerance still further so now you need to take a still higher dosage in order to feel better. When you do, however, your tolerance increases still more. Whether it is drugs, gambling, addictive sex, or unbridled greed, the mechanism is the same. You need more and more and more over time due to the nature of the “Positive Feedback Loop.” 

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A similar mechanism may be at work in the minds of apologists for the NRA (National Rifle Association). As more and more innocent people are killed partly because of easy access to guns, the mistake of supporting the NRA in their refusal to support mandatory vetting, training, and competency demonstrations for gun owners becomes an ever-more obviously egregious error. But, rather than making this more likely for supporters to admit to such an error and therefore change their position, every new slew of innocent children killed for no reason makes them actually less likely to change their position. According to Cognitive Dissonance, every such death makes their earlier decision worse – unless there is some counter-balancing argument. As the number of innocent deaths arises, and indeed, as more and more evidence of the perfidy of the NRA becomes clear, many who previously supported the NRA become ever more entrenched because they “buy into” the great value of unlimited access to guns ever more. Why? They continue their support because not to do so makes them complicit in more and more horrendous crimes.  

black rifle

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If you can see such patterns in your own behavior and in others, you can better choose the correct course of action for yourself and be more thoughtful in how you communicate with others about their errors. Hint: Trying to make people feel more guilty for their stupid decisions will likely backfire. 

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————————

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Love and Guns

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We won the war! We won the war! 

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A Civil War there Never Was

The First Ring of Empathy

The Walkabout Diaries: Life Will Find a Way

Travels with Sadie 1: Lampposts

Donnie Gets a Hamster

An Open Sore from Hell

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The Dance of Billions

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Imagine All the People…

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What About the Butter Dish?

The Silent Pies

13 Saturday Dec 2025

Posted by petersironwood in America, family, fiction, psychology, story, Uncategorized

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collaboration, cooperation, family, fiction, life, politics, story, teamwork, truth, USA, writing

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The first time I won the prize, I was only 8. I had only had my two-wheeler for about a year when my gang of neighbor guys jointly decided it would be a lot more fun to ride our bikes if they made as much noise as real motorcycles. I can’t speak for the others, but it never occurred to me that other people in the neighborhood might not find this increased noise level “really cool!” 

Of course, we weren’t always riding our bikes. Sometimes we played in Lynn Circle at the end of our road. It served as a makeshift playground for baseball, kickball, and soccer as well as a free hippodrome for our races. This arrangement had one slight flaw. There were no fences. So, invariably, a ball would go careening off the pavement onto someone’s lawn. 

In our neighborhood, everyone’s house looked fairly similar, but they expressed themselves through their small gardens and lawns. Some people, like my dad, really worked at making our small lot at least something gardenish. Other people did little but mow their lawn every so often. But some treated their lawns as they might, at any moment, be teleported to the Master’s Golf Tournament for emergency green replacement. Universally, these people had no children at home. When that was so, none of them interacted much with the kids, the parents of the kids, or even, each other, as I can recall. 

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When a stray ball dribbled up into our lawn, someone just ran up and got the ball. No big deal. But if someone hit a ball into one of the three lawns that were antiseptic enough to serve as operating tables for open heart surgery–YIKES! Of these, the most stringent by far was “Old Lady Lynn.” When a ball went into one of the antiseptic lawns, we tried to reconnoiter the situation before even attempting to grab our ball back. We would consider whether there was a car in the driveway, whether there was any sign of life coming from the domicile in question. Only if we were fairly sure no-one was at home would we walk and get the ball. If we weren’t sure, we’d run up and snatch it as quickly as possible and then duck into a “friendly” back yard quickly enough so that we wouldn’t be identified. 

Old Lady Lynn always seemed to be at home. We imagined, because of her invariable and instantaneous reaction, that she spent all her waking hours peering out between curtains at her lawn to insure that none of us trampled her grass. 

Our gang decided to begin our little decibel enhancement project by each of us buying the loudest bell we could find. These were not modern, laser-guided, AI-enhanced sonic systems but simple bells that you had to operate with your thumb. It’s intended use was to prevent injuries and save lives by giving the bike rider a way to “warn” others of their impending presence to that the other person so they didn’t accidentally wonder into your path.

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We didn’t give that much thought. But we did give thought to how cool it sounded when we all rode around the circle clanging the bells.  Of course, even way back then, if you had a new toy or technology, you had to show it off incessantly and that’s what we did. 

Unlike the instantaneous reaction Old Lady Lynn had to our incursions onto her lawn, it took several days for the complaint to filter back to my parents. My parents (thank goodness) were not the sort to take my side regardless of ethics or consequences. I convinced my buddies that if we didn’t strike a compromise, our parents would take all our bells away. Our development project at that time, consisted of only three paved streets, but there were plenty of interconnecting dirt roads and paths that sported no houses on either side. Now, when we left the paved roads of civilization and rode off onto the dirt roads through the woods, we celebrated with cheers and bells as we crossed the threshold into non-civilization, a place where we could talk with each other without the constant reminders of parents and parenting. 

The golden sunrise glows through delicate leaves covered with dew drops.

A few days later, I was reading a book about dinosaurs when I heard a knock at the door. Soon, I heard the unmistakable wobbly tones of Old Lady Lynn. I couldn’t hear what she was saying nor what my parents said, but they sounded friendly. Then, the unbelievable happened. I heard them all laugh. It had never occurred to me that Old Lady Lynn would ever–could ever– laugh, or that she ever had laughed. 

I debated whether my appearance would make things better or make things worse, but in the end, I felt I I had to participate in whatever was happening. I hadn’t even finished opening my own door when I noticed a most amazing aroma! My eagerness spiked and I trotted into the kitchen. Steaming on the table: Not one but two warm, freshly baked blueberry pies. That smelled delicious!

My mom said, “Look, Mrs. Lynn was so happy you got those boys not make that bell clanging racket near her house and instead having your No-Bell in the Neighborhood Policy, she baked two pies.” 

The pies were amazing, but what was even more amazing that Mrs. Lynn became friends with my parents, and even with me. Every year, for the next six years we lived there, Mrs. Lynn gave me two pies. No two years were identical. All the pies were fresh baked and delicious: blueberry, raspberry, rhubarb, pumpkin, custard, cherry, and—my personal favorite—pecan pie. 

———————

Now, more than seventy years later, when I take Sadie for her morning walk, we often walk by a property with a self-proclaimed “Invisible Fence.” It’s been around for awhile, but it was invented in 1973; that is, about 20 years after the story recounted above took place. My neighbor’s invisible fence does seem to work for her two large and friendly dogs. They bark as we pass but do not accost us on the road. 

But the self-imposed boundaries of invisible fences have a long history in humankind. 

The reality is that we’re all part of one Great Tree of Life. 

All fences are temporary but, 

The impact of connection ripples forever. 

———

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Imagine All the People…

The Dance of Billions

The First Ring of Empathy

A Pattern Language for Cooperation and Collaboration

Your Cage is Unlocked

Impossible

Madison Keys, Francis Scott Key, the “Prevent Defense” and giving away the Keys to the Kingdom. 

12 Friday Dec 2025

Posted by petersironwood in America, family, management, psychology, sports, Uncategorized

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Madison Keys, Francis Scott Key, the “Prevent Defense” and giving away the Keys to the Kingdom. 

Madison Keys, for those who don’t know, is an up-and-coming American tennis player. In Friday’s Wimbledon match of July, 2018, Madison sprinted to an early 4-1 lead. She accomplished this through a combination of ace serves and torrid ground strokes. Then, in an attempt to consolidate, or protect her lead, or play the (in)famous “prevent defense” imported from losing football coaches, she managed to stop hitting through the ball – guiding it carefully instead — into the net or well long or just inches wide. 

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Please understand that Madison Keys is a wonderful tennis player. And, her “retreat” to being “careful” and playing the “prevent defense” is a common error that both professional and amateur players fall prey to. It should also be pointed out that what appears to be overly conservative play to me, as an outside observer, could easily be due to some other cause such as a slight injury or, even more likely, because her opponent adjusted to Madison’s game. Whether or not she lost because of using the “prevent defense” no-one can say for sure. But I can say with certainty that many people in many sports have lost precisely because they stopped trying to “win” and instead tried to protect their lead by being overly conservative; changing the approach that got them ahead. 

Francis Scott Key, of course, wrote the words to the American National Anthem which ends on the phrase, “…the home of the brave.” Of course, every nation has stories of people behaving bravely and the United States of America is no exception. For the American colonies to rebel against the far superior naval and land forces (to say nothing of sheer wealth) of the British Empire certainly qualifies as “brave.” 

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In my reading of American history, one of our strengths has always been taking risks in doing things in new and different ways. In other words, one of our strengths has been being brave. Until now. Now, we seem in full retreat. We are plunging headlong into the losing “prevent defense” borrowed from American football. 

American football can hardly be called a “gentle sport” – the risk of injury is ever present and now we know that even those who manage to escape broken legs and torn ligaments may suffer internal brain damage. But there is still the tendency of many coaches to play the “prevent defense.” In case you’re unfamiliar with American football, here is an illustration of the effect of the “prevent defense” on the score. A team plays a particular way for 3 quarters of the game and is ahead 42-21. If you’re a fan of linear extrapolation, you might expect that  the final score might be something like 56-28. But coaches sometimes want to “make sure” they win so they play the “prevent defense” which basically means you let the other team make first down after first down and therefore keep possession of the ball and score, though somewhat slowly. The coach suddenly loses confidence in the method which has worked for 3/4 of the game. It is not at all unusual for the team who employs this “prevent defense” to lose; in this example, perhaps, 42-48. They “let” the other team get one first down after another. 

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America has apparently decided, now, to play a “prevent defense.” Rather than being innovative and bold and embracing the challenges of new inventions and international competition, we instead want to “hold on to our lead” and introduce protective tariffs just as we did right before the Great Depression. Rather than accepting immigrants with different foods, customs, dress, languages, and religions — we are now going to “hold on to what we have” and try to prevent any further evolution. In the case of American football, the prevent defense sometimes works. In the case of past civilizations that tried to isolate themselves, it hasn’t and it won’t. 

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This is not to say that America (or any other country) should right now have “open borders” and let everyone in for every purpose. (Nor, by the way, has any politician of any party suggested that we do that). Nor should a tennis player hit every shot with all their might. Nor should a football team try the riskiest possible plays at every turn. All systems need to strike a balance between replicating what works–providing defense of what one has while also bravely exploring what is new and different. That is what nature does. Every generation “replicates” aspects of the previous generation but every generation also explores new directions. Life does this through sexual selection, mutation, and cross over. 

This balance plays out in career as well. You need to decide for yourself how much and what kinds of risks to take. When I obtained my doctorate in experimental psychology, for example, it would have been relatively un-risky in many ways to get a tenure-track faculty position. Instead, I chose managing a research project on the psychology of aging at Harvard Med School. To be sure, this is far less than the risk that some people take when; e.g., joining “Doctors without borders” or sinking all their life savings (along with all the life savings of their friends and relatives) into a start-up. 

At the time, I was married and had three small children. Under these circumstances, I would not have felt comfortable having no guaranteed income. On the other hand, I was quite confident that I could write a grant proposal to continue to get funded by “soft money.” Indeed, I did write such a proposal along with James Fozard and Nancy Waugh who were at once my colleagues, my bosses, and my mentors. Our grant proposal was not funded or rejected but “deferred” and then it was deferred again. At that point, only one month of funding remained before I would be out of a job. I began to look elsewhere. In retrospect, we all realized it would have been much wiser to have a series of overlapping grants so that all of our “funding eggs” were never in one “funding agency’s basket.” 

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I began looking for other jobs and had a variety of offers from colleges, universities, and large companies. I chose IBM Research. As it turned out, by the way, our grant proposal was ultimately funded for three years, but we only found out after I had already committed to go to IBM. During this job search, I was struck by something else. My dissertation had been on problem solving but my “post-doc” was in the psychology of aging. So far as I could tell, this didn’t bother any of the interviewers in industry in the slightest. But it really freaked out some people in academia. It became clear that one was “expected” in academia, at least by many, that one would choose a specialty and stick with it. Perhaps, one need not do that during their entire academic career, but anything less than a decade smacked of dilettantism. At least, that was how it felt to me as an interviewee. By contrast, it didn’t bother the people who interviewed me at Ford or GM that I knew nothing more than the average person about cars and had never really thought about the human factors of automobiles. 

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The industrial jobs paid more than the academic jobs and that played some part in my decision. The job at GM sounded particularly interesting. I would be “the” experimental psychologist in a small inter-disciplinary group of about ten people who were essentially tasked with trying to predict the future. The “team” included an economist, a mathematician, a social psychologist, and someone who looked for trends in word frequencies in newspapers. The year was 1973 and US auto companies were shocked and surprised to learn that their customers suddenly cared about gas mileage! These companies didn’t want to be shocked and surprised like that again. The assignment reminded me of Isaac Asimov’s fictional character in the Foundation Trilogy — Harry Seldon — who founded “psychohistory.” We had the chance to do it in “real life.” It sounded pretty exciting! 

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On the other hand, cars seemed to me to be fundamentally an “old” technology while computers were the wave of the future. It also occurred to me that a group of ten people from quite different disciplines trying to predict the future might sound very cool to me and apparently to the current head of research at GM, but it might seem far more dispensable to the next head of research. The IBM problem that I was to solve was much more fundamental. IBM saw that the difficulty of using computers could be a limiting factor in their future growth. I had had enough experience with people — and with computers — to see this as a genuine and enduring problem for IBM (and other computer companies); not as a problem that was temporary (such as the “oil crisis” appeared to be in the early 70’s). 

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There were a number of additional reasons I chose IBM. IBM Research’s population at the time showed far more diversity than that of the auto companies. None of them were very diverse when it came to male/female ratios. At least IBM Research did have people from many different countries working there and it probably helped their case that an IBM Researcher had just been awarded a Nobel Prize. Furthermore, the car company research buildings bored me; they were the typical rectangular prisms that characterize most of corporate America. In other words, they were nothing special. Aero Saarinen however, had designed the IBM Watson Research Lab. It sat like an alien black spaceship ready to launch humanity into a conceptual future. It was set like an onyx jewel atop the jade hills of Westchester. 

I had mistakenly thought that because New York City was such a giant metropolis, everything north of “The City” (as locals call it) would be concrete and steel for a hundred miles. But no! Westchester was full of cut granite, rolling hills, public parks of forests marbled with stone walls and cooled by clear blue lakes. My commute turned out to be a twenty minute, trafficless drive through a magical countryside. By contrast, since Detroit car companies at that time held a lot of political power, there was no public transportation to speak of in the area. Everyone who worked at the car company headquarters spent at least an hour in bumper to bumper traffic going to work and another hour in bumper to bumper traffic heading back home. In terms of natural beauty, Warren Michigan just doesn’t compare with Yorktown Heights, NY. Yorktown Heights even smelled better. I came for my interview just as the leaves began painting their autumn rainbow palette. Even the roads in Westchester county seemed more creative. They wandered through the land as though illustrative of Brownian motion, while Detroit area roads were as imaginative as graph paper. Northern Westchester county sports many more houses now than it did when I moved there in late 1973, but you can still see the essential difference from these aerial photos. 

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Warren-map

The IBM company itself struck me as classy. It wasn’t only the Research Center. Everything about the company stated “first class.” Don’t get me wrong. It wasn’t a trivial decision. After grad school in Ann Arbor, a job in Warren kept me in the neighborhood I was familiar with. A job at Ford or GM meant I could visit my family and friends in northern Ohio much more easily as well as my colleagues, friends and professors at the U of M. The offer from IBM felt to me like an offer from the New York Yankees. Of course, going to a top-notch team also meant more difficult competition from my peers. I was, in effect, setting myself up to go head to head with extremely well-educated and smart people from around the world. 

You also need to understand that in 1973, I would be only the fourth Ph.D. psychologist in a building filled with physicists, mathematicians, computer scientists, engineers, and materials scientists. In other words, nearly all the researchers considered themselves to be “hard scientists” who delved in quantitative realms. This did not particularly bother me. At the time, I wanted very much to help evolve psychology to be more quantitative in its approach. And yet, there were some nagging doubts that perhaps I should have picked a less risky job in a psychology department. 

The first week at IBM, my manager, John Gould introduced me to yet another guy named “John” —  a physicist whose office was near mine on aisle 19. This guy had something like 100 patents. A few days later, I overheard one of that John’s younger colleagues in the hallway excitedly describing some new findings. Something like the following transpired: 

“John! John! You can’t believe it! I just got these results! We’re at 6.2 x 10 ** 15th!” 

His older colleague replied, “Really? Are you sure? 6.2 x 10 ** 15th?” 

John’s younger colleague, still bubbling with enthusiasm: “Yes! Yes! That’s right. You know. Within three orders of magnitude one way or the other!” 

I thought to myself, “three orders of magnitude one way or the other? I can manage that! Even in psychology!” I no longer suffered from “physics envy.” I felt a bit more confident in the correctness of my decision to jump into these waters which were awash with sharp-witted experts in the ‘hard’ sciences. It might be risky, but not absurdly risky.

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Of course, your mileage may differ. You might be quite willing to take a much riskier path or a less risky one. Or, maybe the physical location or how much of a commute is of less interest to you than picking the job that most advances your career or pays the most salary. There’s nothing wrong with those choices. But note what you actually feel. Don’t optimize in a sequence of boxes. That is, you might decide that your career is more important than how long your commute is. Fair enough. But there are limits. Imagine two jobs that are extremely similar and one is most likely a little better for your career but you have to commute two hours each way versus 5 minutes for the one that’s not quite so good for your career. Which one would you pick? 

In life beyond tennis and beyond football, one also has to realize that your assessment of risk is not necessarily your actual risk. Many people have chosen “sure” careers or “sure” work at an “old, reliable” company only to discover that the “sure thing” actually turned out to be a big risk. I recall, for example, reading an article in INC., magazine that two “sure fire” small businesses were videotape rental stores and video game arcades. Within a few years of that article, they were almost sure-fire losers. Remember Woolworths? Montgomery Ward?

At the time I joined IBM, it was a dominant force in the computer industry. But there are no guarantees — not in career choices, not in tennis strategy, not in football strategy, not in playing the “prevent defense” when it comes to America. The irony of trying too hard to “play it safe” is illustrated this short story about my neighbor from Akron: 

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Wilbur’s Story

Wilbur’s dead. Died in Nam. And, the question I keep wanting to ask him is: “Did it help you face the real dangers? All those hours together we played soldier?”

Wilbur’s family moved next door from West Virginia when I was eleven. They were stupendously uneducated. Wilbur was my buddy though. We were rock-fighting the oaks of the forest when he tried to heave a huge toaster-oven sized rock over my head. Endless waiting in the Emergency Room. Stitches. My hair still doesn’t grow straight there. “Friendly fire.”

More often, we used wooden swords to slash our way through the blackberry and wild rose jungle of The Enemy; parry the blows of the wildly swinging grapevines; hide out in the hollow tree; launch the sudden ambush.

We matched strategy wits on the RISK board, on the chess board, plastic soldier set-ups. I always won. Still, Wilbur made me think — more than school ever did.

One day, for some stupid reason, he insisted on fighting me. I punched him once (truly lightly) on the nose. He bled. He fled crying home to mama. Wilbur couldn’t stand the sight of blood.

I guess you got your fill of that in Nam, Wilbur.

After two tours of dangerous jungle combat, he was finally to ship home, safe and sound, tour over — thank God!

He slipped on a bar of soap in the shower and smashed the back of his head on the cement floor.

Wilbur finally answers me across the years and miles: “So much for Danger, buddy,” he laughs, “Go for it!”

Thanks, Wilbur.

Thanks.

 

 

 

Photo by GEORGE DESIPRIS on Pexels.com

 

 

 

—————————————-

And, no, I will not be giving away the keys to the kingdom. Your days of fighting for freedom may be over. Mine have barely begun.


Author Page on Amazon

Where does your loyalty lie? 

Essays on America: The Game

The Three Blind Mice

Roar, Ocean, Roar

Stoned Soup

The First Ring of Empathy

Math Class: Who are you?

The Last Gleam of Twilight

The Impossible

Problem Framing: Good Point!

08 Monday Dec 2025

Posted by petersironwood in AI, America, design rationale, HCI, management, psychology, story, Uncategorized, user experience

≈ Leave a comment

Tags

AI, art, life, politics, problem finding, problem formulation, problem framing, problem solving, technology, thinking, tools, USA

Photo by Pixabay on Pexels.com

You have probably heard variations on this old saw, “To a hammer, everything looks like a nail.” I’ve also heard, “If you have a hammer, everything looks like a nail.” There is also this popular anecdote:

One night, I took my dog out for a walk and I noticed one of my neighbors under a nearby street lamp crawling around on his hands and knees, apparently looking for something. I walked over and asked, “What are you looking for?”

Photo by Photo:N on Pexels.com



“My car keys!” He replied.

I have pretty good vision, so I helped him. I didn’t see any car keys so after a minute or so I asked, “Where exactly did you lose your keys?” 

He stood up, cracked his back, and pointed back to a nearby park. “Over there.”

“Over there?! Then, why are you looking under the street lamp? Why aren’t you looking over at the park entrance?”

“Oh, that’s obvious! The light is so much better here!” 

For a time, I had to very interesting and challenging job in the mid 1980’s at IBM Headquarters to try to get the company to pay more attention to the usability of their products and services. As a part of this, I visited IBM locations throughout the world. At one fabrication plant, our tour guide took us by an inspection station. This was not an inspection statement for chips. It consisted of one person whose job was to look through a microscope and make sure that two silver needles were perfectly aligned.

After we left the station, our tour guide confided that they were strongly considering replacing the person with a machine vision system. The anticipated cost would be substantial, but they hypothesized that the system would be more accurate and faster. It was, our host, insisted, just the nature of humans to be slow and inaccurate.

Maybe. 

When I looked at the inspection station however, with my background in human factors, I had a completely different impression of the situation. The inspector sat on a fixed height stool and had to bend his neck at an absurd angle to look into the microscope. He was trying to align these silver needles against a background that had almost the same hue, brightness and saturation. 

Photo by Wesley Carvalho on Pexels.com

Other than blindfolding the man, I’m not sure what they could have done to make the task more unnecessarily difficult. I suggested, and eventually, they implemented, a few inexpensive ergonomic changes and time and accuracy improved.

Like other companies in the technology segment, IBM often saw problems as ones that could be solved by technology. At that time, technology systems was their main business. Since then, they have expanded more fully into software and services. In fact, those services now include experience design.

If you find yourself enamored of technology in general, or some specific class of technology such as machine vision, speech recognition, or machine learning, you might overlook much simpler and cheaper ways to solve problems or ameliorate situations. Of course, you might lose some revenue doing that, but you can also win long term customer loyalty. 

Even if you are a hammer, everything is not a nail. 

That applies as well to User Experience. You might design the most wonderful UX imaginable for a particular product or service. But if it is shoddily made so that it is error prone; if it lacks important functionality; if the sales force is inept; or if service is horrible, those failures can completely overwhelm all the good work you have done on the UX. Because of the nature of UX, you might learn important knowledge or suggestions for other functions as well. It often requires finesse to have such suggestions taken seriously, but with some thought you can do it. 

During my second stint at IBM, I worked for a time in a field known at that time as “Knowledge Management.” One of our potential clients was a major Pharma company who felt that their researchers should do a better job of sharing knowledge across products. They wanted us to design a “knowledge management system” (by which they meant hardware and software) to improve knowledge sharing. 

Simply building a “Knowledge Management System” would be looking under the streetlamp. They knew how to specify a technology solution from IBM and have it installed.

However — they were unwilling to provide any additional space, time, or incentives for their employees to share knowledge with their colleagues!  

Photo by Chokniti Khongchum on Pexels.com

They were convinced that technology would be the silver bullet, the solution, the answer, the Holy Grail, the magic pill. They viewed technology as less disruptive than it would have been to change employee incentives, or space layout, or give them time to actually learn and use the technology system. 

This reaction to “knowledge management” was not unique. It was common.

To me, this seems very similar to the notion that health problems can all be solved with a magic pill. What do you think? 

—————————————

Since originally writing, we have had the spectacle of DOGE: Destroying Our Government’s Effectiveness under the excuse of making it “more efficient.” It might be (as I strongly suspect) that the destruction was quite intentional. It might be (as some think) that it was accidental. In either case, the result was predictable because the method was guaranteed not to work to actually make things more efficient. If you really wanted to do that, you would take the time to understand a system before trying to redesign it. You would identify all relevant stakeholders and get their input. You would not redesign a system using a gang of young hackers but instead use an interdisciplinary team of experienced experts. You would check out your redesign both with those who were doing the work and with at least one group who were not familiar but had similar experience. Then, on the basis of feedback, you would redesign. When you were sure that you had the design right, you would not then institute it everywhere but in one small trial installation.

There’s a pill for that. 

The Pandemic Anti-Academic.

What about the butter dish? 

The invisibility cloak of habit. 

Process re-engineering comes to Baseball

E-Fishiness in Government

Author Page on Amazon

An Open Sore from Hell

16 Sunday Nov 2025

Posted by petersironwood in America, poetry

≈ 2 Comments

Tags

coward-ICE, cowardice, Democracy, Dictatorship, fascism, history, life, poem, poetry, politics, truth, USA

Everything is swell

There’s an open sore from hell

Knocking on the door

Don’t bother with the bell

Monsters with a mask

Have a thrilling vital task

Tear apart our nation 

Feel the thrill of their elation

Parading as a patriotic posse pod

Parading as the very voice of God

Knocking down the door

Acting as the whore

Of the petty orange melon 

Of the child rapist felon

The Puppeteer of Puke

Acting like a Duke

Imagining he’s King

Because his teeny thing-a-ling

The ICEholes just deprave

Nothing noble, nothing brave

To tear apart our should and could

Nothing holy, nothing good

Not the smallest jot of joy 

The monster that’s the Monster of Destroy

Thinking its his toy

To militarily deploy

Addictive greed his only creed

In his crusade of self-destruction

Hate and fear and no construction

And the open sore from hell

Doesn’t bother with the bell

Knocking down the walls

Builds a cage of gilded halls

Photo by Pixabay on Pexels.com

But the people, ah, the people

Can see the void beneath the steeple

Will not go gently into that blank night

Will not forsake the shining light

Will not let the greedy rapists win

Veneers of lies are wearing thin

And soon the king of agitate

Minions spewing lies and hate

Grow weary of their dreary ways

Grow leery of their dead-eyed days

And the people, ah, the people see

What the Not-See Party cannot see

That cancer always loses in the end

The light of love soon will mend

The open sores of cancerous greed

They’re but a self-destructive weed

Who wilts and whines and whinges 

When their chief departs his hinges

—————

The Ailing King of Agitate

At Least He’s Our Monster

Absolute is not Just a Vodka

Cancer Always Loses in the End

D4

Dick-Tater-$hits

Imagine All the People

Roar, Ocean, Roar

The Dance of Billions

Destroying Natural Intelligence

Peace

Who Won the War? 

We Won the War! We Won the War!

The US Extreme Court

Come to the Light Side

Where Does Your Loyalty Lie?

What About the Butter Dish? 

My Cousin Bobby

Labelism

The Game

The Walkabout Diaries

The First Ring of Empathy

Travels with Sadie

The Truth Train 

The “Not-See” Party

Ban the Open Loop

29 Monday Sep 2025

Posted by petersironwood in America, essay, HCI, politics, psychology, Uncategorized, user experience

≈ Leave a comment

Tags

AI, Democracy, life, technology, truth, USA

IMG_5372

Soon after I began the Artificial Intelligence Lab at a major telecom company, we heard about an opportunity for an Expert System. The company wanted to improve the estimation of complex, large scale, inside wiring jobs. We sought someone who qualified as an expert. Not only could we not locate an expert; we discovered that the company (and the individual estimators) had no idea how good or bad they were. Estimators would go in, take a look at what would be involved in an inside wiring job, make their estimate, and then proceed to the next estimation job. Later, when the job completed, no mechanism existed to relate the estimate back the actual cost of the job. At the time, I found this astounding. I’m a little more jaded now, but I am still amazed at how many businesses, large and small, have what are essentially no-learning, zero feedback, open loops.

As another example, some years earlier, my wife and I arrived late and exhausted at a fairly nice hotel. Try as we might, we could not get the air-conditioning to do anything but make the room hotter. When we checked out, the cashier asks us how our stay was. We explained that we could not get the air conditioning to work. The cashier’s reaction? “Oh, yes. Everyone has that trouble. The box marked “air conditioning” doesn’t work at all. You have to turn the heater on and then set it to a cold temperature.” “Everyone has that trouble”? Then, why hasn’t this been fixed? Clearly, the cashier has no mechanism or no motivation to report the trouble “upstream” or no-one upstream really cares. Moreover, this exchange reveals that when the cashier asks the obligatory question, “How was your stay?” what he or she really means is this: “We don’t really care what you have to say and we won’t do anything about it, but we want you to think that we actually care. That’s a lot cheaper and doesn’t require management to think.” Open Loop.

Lately, I have been posting a lot in a LinkedIn forum called “project management” because I find the topic fascinating and because I have a lot of experience with various projects in many different venues. According to some measure, I was marked as a “top contributor” to this forum. When I logged on the last time, a message surprised me that my contributions to discussions would no longer appear automatically because something I posted had been flagged as “spam” or a “promotion.” However, there is no feedback as to which post this was or why it was flagged or by whom or by what. So, I have no idea whether some post was flagged by an ineffectual natural language processing program or by someone with a grudge because they didn’t agree with something I said, or by one of the “moderators” of the forum.

LinkedIn itself is singularly unhelpful in this regard. If you try to find out more, they simply (but with far more text) list all the possibilities I have outlined above. Although this particular forum is very popular, it seems to me that it is “moderated” by a group of people who actually are using the forum, at least in many cases, as rather thinly veiled promotions for their own set of seminars, ebooks, etc. So, one guess is that the moderators are reacting to my having simply posted too many legitimate postings that do not point people back to their own wares. Of course, there are many other possibilities. The point here is that I do not have, nor can I easily assess what the real situation is. I have discovered however, that many others are facing this same issue. Open loop rears its head again.

The final example comes from trying to re-order checks today. In my checkbook, I came to that point where there is a little insert warning me that I am about to run out and that I can re-order checks by phone. I called the 800 number and sure enough, a real audio menu system answered. It asked me to enter my routing number and my account number. Fine. Then, it invited me to press “1” if I wanted to re-order checks. I did. Then, it began to play some other message. But soon after the message began, it said, “I’m sorry; I cannot honor that request.” And hung up. Isn’t it bad enough when an actual human being hangs up on you for no reason. This mechanical critter had just wasted five minutes of my time and then hung up. Note that no reason was given; no clue was provided to me as to what went wrong. I called back and the same dialogue ensued. This time, however, it did not hang up after I pressed “1” to reorder checks. Instead, it started to verify my address. It said, “We sent your last checks to an address whose zip code is “97…I’m sorry I’m having trouble. I will transfer you to an agent. Note that you may have to provide your routing number and account number again.” And…then it hung up.

Now, anyone can design a bad system. And, even a well designed system can sometimes mis-behave for all sorts of reasons. Notice however, that designers have provided no feedback mechanism. It could be that 1% of the potential users are having this problem. Or, it could be that 99% or even 100% of the users are having these kinds of issues. But the company lacks a way to find out. Of course, I could call my Credit Union and let them know. However, anyone that I get hold of at the Credit Union, I can guarantee, will have no possible way to fix this. Moreover, I am almost positive that they won’t even have a mechanism to report it. The check printing and ordering are functioned that are outsourced to an entirely different company. Someone in corporate, many years ago, decided to outsource the check printing, ordering, and delivery function. So people in the Credit Union itself are unlikely to even have a friend, uncle or sister-in-law who works in that “department” (as may have been the case 20 years ago). So, not only does the overall system lack a formal feedback mechanism; it also lacks an informal feedback mechanism. Tellingly, the company that provides the automated “cannot order your checks system” provides no menu option for feedback about issues either. So, here we have a financial institution with a critical function malfunctioning and no real process to discover and fix it. Open loop.

Some folks these days wax eloquent about the up-coming “singularity.” This refers to the point in human history where an Artificial Intelligence (AI) system will be significantly smarter than a human being. In particular, such a system will be much smarter than human beings when it comes to designing ever-smarter systems. So, the story goes, before long, the AI will design an even better AI system for designing better AI systems, etc. I will soon have much to say about this, but for now, let me just say, that before we proceed to blow too many trumpets about “artificial intelligence systems,” can we please first at least design a few more systems that fail to exhibit “artificial stupidity”? Ban the Open Loop!

Notice that sometimes, there may be very long loops that are much like open loops due to the nature of the situation. We send out radio signals in the hopes that alien intelligences may send us an answer. But the likely time frame is so long that it seems open loop. That situation contrasts with those above in the following way. There is no reason that feedback cannot be obtained, and rather quickly, in the case of estimating inside wiring, fixing the air conditioning signs, providing feedback on why there is “moderation” or in the faulty voice response system. Sports must provide a wonderful venue that is devoid of open loops. In sports, you see or feel the results of what you do almost immediately. But you underestimate the cleverness with which human beings are able to avoid what could be learned by feedback. Next time, we will explore that in more detail.

As I reconsider the essay above from the perspective of 2025, I see a federal government that has fully embraced “Open Loop” as a modus operandi — in some cases, they simply ignore the impact of their actions. In other cases, they do claim a positive impact but it is simply lies. For instance, it is claimed that tariffs are “working” in that foreign countries are paying money to America. That’s just an out and out lie. So, the entire government is operating with no real feedback. We are told that ICE will target violent gang members and dangerous criminals. The reality of their actions is completely disconnected from that.

The Trumputin Misadministration works with no loop at all that correctly relates stated goals, actions taken supposedly to achieve those goals, and the actual effects of those actions. That can only happen when the government accepts and celebrates corruption. But the destruction will not be limited to government actions and effects. It will tend to spread to private enterprise as well. Just to take one example, if unchecked by courageous and ethical individuals, sports events will become corrupted.

 

 

 

 

 

 

Photo by Mark Milbert on Pexels.com

There’s money to be made by “fixing” events and there will be pressure on athletes, managers, referees, to “fix” things so that the very wealthy can steal more money. Outcomes will no longer primarily be determined by training, skill, and heart. Of course, as fans learn over time that everything is fixed, the audience will diminish, but not to zero. Some folks will still find it interesting even if the outcome is fixed like the brutal conflicts in the movie Idiocracy, the lions eating Christians in the Roman circuses, or the so-called “sport” of killing innocent animals with high power guns. It’s not a sport when the outcome is slanted. Not only is it less interesting to normal folks but it doesn’t push people to test their own limits. There’s nothing “heroic” about it. Nothing is learned. Nothing is really ventured. And nothing is really gained. 

 

 

 

 

 

 

Photo by Gareth Davies on Pexels.com

———–

Where does your loyalty lie?

My Cousin Bobby

The First Ring of Empathy

The Orange Man

The Forgotten Field

Essays on America: The Game

Essays on America: Wednesday

Absolute is not Just a Vodka

How the Nightingale Learned to Sing

Travels with Sadie 1

The Walkabout Diaries

Plans for US; Some GRUesome

At Least he’s Our Monster

The Ant

The Self-Made Man

The Fault is in Defaults

27 Saturday Sep 2025

Posted by petersironwood in America, HCI, management, politics, Uncategorized, user experience

≈ Leave a comment

Tags

art, Customer experience, defaults, Design, google maps, HCI, printer, scanner, technology, UI, user experience, UX

“The fault, dear Brutus, is not in our stars,
But in ourselves, that we are underlings.”

Photo by egil sju00f8holt on Pexels.com

So Cassius says to Brutus in Shakespeare’s play, Julius Caesar. Cassius was trying to convince Brutus to join the plot to assassinate Caesar. As I recall, things did not turn out well for Julius Caesar. Or for Brutus. Or for Cassius. Or, ultimately, for Mark Anthony either, but that’s another story.

The point is that an interesting tension arises when we imagine that we ourselves are the masters of our fate. We like to imagine that it is our ability, or attitude, or grit that determines how much money or happiness or health we have. On the other hand, we also realize that many things are pretty much beyond our conscious control and due largely to our heredity, our environment, our upbringing, etc. Both views are partly true and both have their place.

If you are a user of a product and you want to get something accomplished, blaming the stupid product will not help you accomplish your goals. On the other hand, if you are a product developer, it will not help you to blame your user. You need to design thoughtfully.

I was reminded of this debate by trying to scan a document. In general, I am amazed how excellent scanners and printers are today, not to mention cheap! I was born in an era of expensive, heavy, noisy, dot matrix printers or teletypes. You’ve come a long way, baby! But the software that actually lets us use these marvelous machines? Here, there is still a lot of room for improvement.

Today, I repeatedly tried to scan a one page document to no avail. I think I finally diagnosed what the problem was. The scan screen came up with a default that said “custom size” and the defaulted “custom dimensions” were 0 by 0. Because, obviously, the development team had done a thorough study of users and found, I suppose somewhat surprisingly, that the most common size of image people wanted to scan was 0 by 0. I suppose such images have the advantage that you can store many more of them on your hard drive than images that are 8.5 by 11 inches or 3 inches by 5 inches, say.

This absurd default is not an isolated example. Often there seem to be “defaults” are rather odd, to say the least. My google map application, for no discernible reason, decided that a good default location for me is the geographical center of the continental United States. It was not “born” with this default but somewhere along the line “developed” it. Why? I have never travelled (knowingly) to the geographical center of the United States. I have never wanted to “find” the geographical center of the United States. Yet, for some mysterious reason, whenever I do try to find a route to say, the dentist who is ten miles away, the map app tries to send me from Southern California to the geographic center of the US and then back again. I can eventually get around this, but next time I open up the app, there we are again.

Of course, I am tempted every time to just to see the place (near the corners of Oklahoma, Kansas, Arkansas and Missouri. And, “with no traffic”, it only takes a little over 22 hours to get there. The phrase, “with no traffic” in Southern California is equivalent to “when pigs fly.” So, tempting as it is to drive 22 hours to the geographical center of the US and then 22 hours back (provided the sky if filled with flying pigs) in order to go to the dentist who is a few minutes away, I haven’t yet actually taken that particular trip.

I am tempted to rant about the absolute ludicrosity of “sponsored links” (which cheeringly informs me that I could take a side trip to a gynecologist on the way to the dentist) but I’ll try to stay on topic. Where do these defaults come from? Is this just a nerd’s nerd free choice as a perk of the job? Do they seriously conceptualize size in terms of a two dimensional grid with an origin at zero zero and therefore this is a “logical” default for paper size? Are they trying to do the user a favor by saving space?

I am hoping there is a product manager out there who can answer these questions. I am hoping things will turn out better than they did for Caesar and Brutus and Cassius.

Now, a more serious impact of “defaults” have insinuated their way into my daily life. That would be bad enough, but this insinuation has also found its way into the lives of my relatives, my friends, my neighbors, my countrymen, and even my fellow humans throughout the world.

For about 250 years, America had a default that different political parties would play by the same set of rules. Of course, parties sometimes pushed at these rules or interpreted them somewhat differently. They argued and debated about which criteria were most important for various offices. But the default for both parties was that we lived in a democracy; that the citizens choose their leaders; that the truth matters; that we keep our agreements; that our leaders don’t simply use their position of power to line their own pockets and settle their private grudges.

Those defaults are now out the window. All of them. The result will soon be inefficient and ineffective government but it won’t stop there. When government officials are open to bribery, then private businesses will tend to be led by people with lower standards of ethics. They, in turn, will tend to hire people with lower standards of ethics. They, in turn, will treat their customers more cavalierly, more contemptuously. Customers, in turn, will care less about being civil to the people whom they interact with. And so it goes.

Sometimes, there’s a good reason for defaults.


D4

Dick-taters

The Truth Train

The First Ring of Empathy

Pattern Language for Collaboration and Cooperation

Tools of Thought: What Comes Next?

Tools of Thought

Travels with Sadie 1

The Walkabout Diaries: Bee Wise

Starting your Customer Experience with a Lie

26 Friday Sep 2025

Posted by petersironwood in America, essay, management, Uncategorized, user experience

≈ Leave a comment

Tags

Business, cancer, Customer experience, Democracy, ethics, honesty, marketing, scam, spam, truth, UX

I really need someone to explain to me the strategy behind the following types of communications.  I get things in email and in snail mail and they start out with something like, “In response to your recent enquiry…”, or “Here is the information you requested.” or “Congratulations!  Your application was approved!”  More recently, I’ve gotten text messages giving my “secret code” (which I shouldn’t share with anyone) which will allow me to access my account with unexplained riches of cryptocurrency.

 

 

 

 

 

 

And…they are all LIES!  I understand that sometimes people lie.  And I understand that companies are sometimes greedy.  But I do not understand how it can possibly be in their interest to start their communications with a potential customer with a complete and easily discovered lie.  What is up with that?  So far, the only explanation I can gather is that they only want a very small number of very very gullible (perhaps even impaired?) customers that they can soak every penny out of so the initial contact is a kind of screening device.  ??  Any other suggestions?

In the eleven years since I first published this post, the level of lying and misdirection has only increased. It has spread like a cancer to every segment of American society. Perhaps that is not surprising given that the we have a convicted felon (for fraud) in the “Whites Only House.” Many politicians of the past have bent the truth (encouraged a certain “spin” on the facts).  But typically, this has done in a way that’s hard to trace or hard to prove or is targeted to specific issues. The lie of “trickle down economics” is one that has transcended Republican and even many Democratic administrations for decades. 

In essence, trickle down economics is the lie that by giving special breaks to the very wealthiest individuals and corporations in the country, it will increase their wealth but that increased wealth will actually benefit everyone because the very richest people will spend that extra money and stimulate demand and everyone will get richer. In case you’ve been asleep for the last fifty years, that’s a lie. 

 

Increased wealth in America happened largely because of increased productivity. People invented tools and processes that were more efficient. Some of these innovations and improvements were due to inventions. Many of these inventions were driven by breakthroughs in science and technology. Other improvements were simply because workers learned how to do things better from experience and we as a people got better at sharing those improved ways of doing things. Increased productivity led to increased wealth which was shared by owners and workers. Profits went up faster than costs but so did wages. Nice. 

Until about the mid 1970’s. Since then, productivity has continued to increase, but nearly all of the increased wealth has gone to the greediest people on the planet. Along with the lie of “trickle-down economics” several ancillary lies have been told over and over. One is the myth of the “Self-Made Man” which suggests that billionaires shouldn’t have to pay taxes because, after all, they earned their money by working 100,000 times harder and smarter than everyone else. Bunk. See link below. 

Another ancillary lie is that we must pay CEO’s and people who own stuff lots and lots of money because otherwise they won’t invest their money in America or work for American companies. Again, balderdash. It’s been studied. 

 

Another ancillary lie is that lowering taxes on poor people will only be bad for them because they will waste the extra money on drugs and cigarettes and alcohol and pornography while lowering taxes on rich people is good because they will spend their money on the fine arts and supporting charities and science. Nonsense. Of course, sometimes poor people will spend their money on “vices” and sometimes rich people are very charitable. However, there’s no general such phenomenon that characterizes all of these groups. Generally, rich people actually are less generous in their giving than poor people and the studies of Dan Ariely (Predictably Irrational) show that they typically cheat more than poor people. 

Politicians have been “spinning” or downright lying about the impact of their economic policies for quite some time now. Recently, however, the scope of lying has extended to everything. Putin’s Puppet doesn’t just lie about the impact of his economic policies (“foreign countries pay us for the tariffs I’m imposing). The Trumputin Misadministration lies about science, medicine, history, crime, geography, technology and everything else. It is a war on truth itself. Not only does the Misadministration itself lie; it wants to censor anyone who tells the truth. 

Make no mistake. This is not simply a difference of opinion about how to govern. Fascism is a philosophy that replaces governing with absolute control. In effect, everyone in a fascist state is a slave. It destroys humanity and life itself. 

To ignore the truth and refuse to admit to your mistakes is not just “anti-democratic” — it is anti-life. Life only exists and persists when it is able to sense what is happening in the environment and make adjustments based on that input. Logically, the only possible ultimate outcome of complete fascism is complete death. 

But we don’t have to rely on logic alone. We have historical examples. Hitler, Stalin, and Mao sought absolute power and ended up killing millions of their own people. A dictatorship is a liarship and as such, it necessarily destroys everyone. If you think you’re safe because you’re male, or straight, or white, or “conservative” or rich, you’re deluding yourself. Nearly all of Stalin’s closest associates were destroyed by Stalin. The record of the Felon is the same. He’s betrayed his contractors, his business partners, his wives, his own VP, and even his decade-long rape buddy. 

In such an ocean of lies as we now find ourselves, it may seem even more tempting for businesses and organizations and individuals to lie as well. “After all, everyone’s doing it!” No. The opposite. It’s more important than ever for individuals, organizations, and businesses to uphold the highest ethical standards; to be honest about and to learn from mistakes; to champion the truth and not to encourage the growth of cancer. 

If you and your organization or team cave in to the current trend of lies, you will ruin your organization and your team — as well as your own personal integrity — for the long term. If lying for profit is the spirit you follow, you will hire dishonest people and honest people will quit. Your policies, your allies, your suppliers, your customers will not be conducive to having a productive and thriving organization. Of course, your reputation will suffer, but the disease is much deeper and more lasting than that. Now is the time to be more determined than ever to show honesty and integrity in your hiring, your management, your policies, and your choice of business partners. 

 

 

 

 

 

 



————

Cancer Always Loses in the End

A Little is not a Lot

Try the Truth

You Bet Your Life

Where Does Your Loyalty Lie?

As Gold as it Gets

The Orange Man

At Least he’s Our Monster

The Three Blind Mice

The Con Man’s Con Man

Absolute is not Just a Vodka

Newsflash: MUSAK does not compensate for bad customer experience

25 Thursday Sep 2025

Posted by petersironwood in America, essay, HCI, psychology, Uncategorized

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bad music, customer service, customerexperience, Design, HCI, humanfactors, IVR, Musak, UI, userexperience, UX, wordpress

 

 

 

 

 

 

 

 

Newsflash: Playing really low quality Musak while the customer is on hold for 40 minutes does not improve the customer experience.  Nor, does always playing the message that you are experiencing “unusually heavy volumes” right now improve your credibility. Now, I admit that someone in marketing who thought about for about 15 seconds *might* think that playing really bad music would be a good thing.  After all, people do pay money to listen to music.  Not everyone is a pirate.  And, people spend a lot of time listening to music.  Here’s the thing that might come to you if you study the rocket science surrounding this situation for about 20 or 30 seconds.  People pay to listen to the music they choose. They do not pay to hear the music you choose.  Furthermore, people pay to listen to music that is high quality. Granted, sometimes, when nothing else is available some of the people some of the time would prefer low quality music to no music at all. But no-one chooses absurdly bad quality music over silence.  One more thing: unless you are a love-struck pre-teen, you do not listen to the same short sequence of music over and over and over and over for an hour at a time.  No.  You listen to a piece of music.  Then, you listen to a different piece of music.  Then, you listen to a different piece of music.

Now, I do grant that it is somewhat useful if you are going to put your customers on hold for 40 minutes that you give some sort of signal other than complete silence to show that you are still there and haven’t had the system “hang up” on them (which happens all too often but is another topic). But playing loud, obnoxious, very low fidelity music is not the answer.

Back to credibility.  If you are really monitoring the call volume and the customer calls at a time of really unusual high call volume, you may want to tell them that they would have better luck another time.  But if you always play this message, what do you think it does to your credibility? I am amazed to find that my credit union, an otherwise fine institution, always plays this message.  And every single time, it makes me think twice about whether I can really trust my funds to an organization that clearly lies every single day.

You might think that it’s bad for business to lose credibility. Of course, it is. But it’s far more than that. It’s a betrayal of the very thing that makes us human. We did not succeed in covering so much of the planet by having the sharpest claws or teeth. Nor is it because of our great strength. It’s because our language enables us to learn from each other across time and space and culture. That happens when people trust each other and are trustworthy. Of course, one may gain a short-term advantage by lying. But the long term impact of enough lies is nothing less than the complete breakdown of human civilization. 

 

 


A Lot is not a Little

The Truth Train

Try the Truth

Trump Truth Treason

Happy Talk Lies

A Parachute Ripped by Lies

Dick-Taters

You Bet Your Life

That Cold Walk Home

The Pandemic Non-Academic

True Believer

A Cancerous Weed

24 Wednesday Sep 2025

Posted by petersironwood in America, poetry, Uncategorized

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Tags

Democracy, fantasy, life, poem, poetry, politics, truth, USA, writing

Like poisonous vines

Of cancerous deeds

Whose only needs

Are parasitic hate

And never-ending whines.

Cancer-weed grows darkly while it lies in wait.

Photo by Roman Pohorecki on Pexels.com

Be a reed;

Be a fire;

Be a seed—

A seed of love.

Star above.

Tuneful lyre. 

A ray of light.

Destroys the blight.

The parasitic worm of hate

Cannot survive when bathed in light

It fears both fight and flight

It knows not love

Only a hurtful shove

And rusty metal glove.

Photo by Pixabay on Pexels.com

Be a seed

Be a reed

Be a light 

In darkest night.

A bloated orange tick;

Ever envies normal dick; 

Ever scoffs at those who earn;

Ever scorns those who learn;

Divides to conquer and to kill;

It’s its one and only skill.

Be the fire;

Be the light;

Light the night;

Juice the wire.

Empty stalks of uncut grains.

Empty talk from worm-fueled brains.

Families broken on wheels of greed.

The Rule of Law is sold for song.

A pedophile’s pathetic need

Trumps anyone knowing right from wrong.

Photo by Matheus Bertelli on Pexels.com

Be the spark

That lights the dark.

Be the throng.

Who rights the wrong.

But my 401K is doing okay!

Who cares if it all goes south one day?

I’m so straight—not one bit gay!

I’m all white and no bits black!

I love a fight when none hit back!

Photo by Marco Milanesi on Pexels.com

Be a reed.

Be a seed.

In darkest night,

Ignite your light.

Who cares if millions die in endless war?

Our minds can’t think ahead so far. 

Even though a thousand years of tyrants are the same.

Their cruelty and greed is insane shame. 

Be the fire; 

Be the light;

Light the night.

Juice the wire. 

Be the fire; 

Juice the wire.

Light the night.

Be the light.


Roar, Ocean, Roar

Imagine All the People

After the Fall

After All

Dance of Billions

All We Stand to Lose

The Game

Peace

The Only Them that Counts is All of Us

Math Class: Who Are You?

Where does your Loyalty Lie?

Absolute is not Just a Vodka

My Cousin Bobby

That Cold Walk Home

Donnie Gets a Blue Ribbon

The First Ring of Empathy

The Orange Man

The Three Blind Mice

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