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Measure for Measure

01 Monday Dec 2025

Posted by petersironwood in AI, essay, psychology, science, Uncategorized

≈ Leave a comment

Tags

art, context, decision making, Democracy, framing, HCI, photography, politics, problem formulation, problem framing, problem solving, technology, thinking, Travel, truth, USA, UX

(More or Less is only More or Less, More or Less)

Confusing. I know. Let’s unpack. 

We like to measure things. And, generally, that can be a very good thing. Once we measure and quantify, we can bring to bear the world’s most incredible toolbox of mathematical, engineering, and scientific methods. However…

Photo by Karolina Grabowska on Pexels.com

It often happens that we can’t really measure what we’d like to measure so instead we measure something that we can measure which we imagine to be a close cousin to what we’d really like to measure. That’s still not a bad thing. But it’s risky. And it becomes a lot more risky if we forget that we are measuring a close cousin at best. Sometimes, it’s actually a distant cousin. 

Here’s an example. Suppose a company is interested in the efficient handling of customer service calls (who isn’t?). A typical measure is the average time per call. So, a company might be tempted to reward their Customer Service employees based on having a short average time per call. The result would be that the customer would get back to whatever they were doing more quickly. AND — they wouldn’t have to be on hold in the service queue so long because each call would be handled, on average, more quickly. Good for the customer. The customer service reps would be saving money for the company by answering questions quickly. Some of the money saved will (hopefully) mean raises for the customer service reps. It’s a win/win/win! 

Or is it? 

Imagine this not unlikely scenario:

The managers of the CSR’s (customer service reps) say that there’s a big push from higher management to make calls go more quickly. They may hint that if the average service time goes down enough, everyone will get a raise. Or, they might set much more specific targets to shoot for. 

In either case, the CSR’s are motivated to handle calls more quickly. But how? One way might be for them to learn a whole lot more. They might exchange stories among themselves and perhaps they will participate in designing a system to help them find relevant information more quickly. It might really turn out to be a win/win/win.

On the other hand, one can also imagine that the CSR’s instead simply get rid of “pesky” users as quickly as possible.



“Reboot and call back if that doesn’t work.” 

“Sounds like an Internet issue. Check your router.” 

“That’s an uncovered item.” 

“What’s your account number? Don’t have it? Find it & call back.” 

With answers like this, the average time to handle a call will certainly go down!

But it won’t result in a win/win/win!

Users will have to call back 2, 3, 4 or even more times to get their issues adequately resolved. This will glut the hold queues more than if they had had their question answered properly in the first place. Endlessly alternating between raspy music and a message re-assuring the customer that their call is important to company XYZ, will not endear XYZ’s customers to XYZ.

Ultimately, the CSR’s themselves will likely suffer a drop in morale if they begin to view their “job” to get off the phone as quickly as possible rather than to be as helpful as possible. Likely too, sales will begin to decline. As word gets around that the XYZ company has lousy customer service and comparative reviews amplify this effect, sales will decline even more precipitously. 

Photo by Denniz Futalan on Pexels.com

There are two approaches executives often take in such a situation. 

Some executives (such as Mister Empathy) may be led to believe that quantification should be less emphasized and the important thing is to set the right tone for the CSR’s; to have them really care about their customers. Often, the approach is combined with better training. This can be a good approach.

Some executives (such as Mister Measure) may be led to believe that they need to do more quantification. In addition to average work time, measures will look at the percentage of users whose problem is solved the first time. Ratings of how effective the CSR was will be taken. Some users might even be called for in-depth interviews about their experience.  This can also be a good approach. 

There is no law against doing both, or trying each approach at different times or different places in order to learn which works better. 

There is a third approach however, which never has good results. That is the approach of Mister Misdirect.

Original drawing by Pierce Morgan



Mister Misdirect’s approach is to deny that there is an issue. Mister Misdirect doesn’t improve training. Mister Misdirect doesn’t put people in a better frame of mind. Mister Misdirect does not add additional measures. Mister Misdirect simply demands that CSR’s continue to drive down the average call time of individual calls and that sales go up! In extreme cases, Mister Misdirect may even fudge the numbers and make it appear that things are much better than they really are. Oh, yes. I have seen this with my own eyes. 

Unfortunately, this way of handling things often makes Mister Misdirect an addict. Once an executive starts down the path of making things worse and denying that they did so, they are easily ensnared in a trap. Initially, they only had to take responsibility for instituting, say an incomplete measure and failed to anticipate the possible consequences. But now, having lied about it, they would have to not only admit that they caused a problem, but also that they lied about it.

The next day, when executive wakes up, they have a choice: 


1. Own up 


OR

2. Continue to deny

If they own up, the consequences will be immediately painful.
If they continue to deny, they will immediately feel relieved. Of course, if they have surrounded themselves with lackeys, they will feel more than simply relieved; they will feel vindicated or even proud. It’s not a “real pride” of course. But it’s some distant relative, I suppose. 

For a developer, UX person — or really any worker in an organization, the lesson from this is to anticipate such situations before they happen. If they happen anyway, try to call attention to the situation as quickly as possible. Yes, it may mean you lose favor with the boss. If that is so, then, you really might want to think about getting a new boss. Mister Misdirect will always ultimately fail and when he does, he will drag down a work team, a group, a division, or even an entire company. Mister Misdirect has one and only one framework for solving problems:

Try whatever pops into consciousness. 

If it works, take the credit. 

If it fails, blame an underling. 

But the real fun begins when he takes credit for something and then it turns out it was really a failure. Then, there is only one choice for Mister Misdirect and that is to claim that the false victory was real. From there on, it is Lose/Lose/Lose.

—————————————————-

  
Author Page on Amazon

————————————

Relevant essays, poems, & fiction about the importance of speaking truth to power:

Pattern Language: “Reality Check”

The Truth Train 

The Pandemic Anti-Academic

How The Nightingale Learned to Sing

Process Re-Engineering Comes to Baseball

——————————————————-

Posts on Problem Framing:

How to Frame Your Own Hamster Wheel

Wordless Perfection

Problem Formulation: Who Knows What?

I Went in Seeking Clarity

I Say Hello

Problem Framing: Good Point

Reframing the Problem: Paperwork & Working Paper

The Doorbell’s Ringing! Can you Get it?

Measure for Measure

28 Thursday Jan 2021

Posted by petersironwood in Uncategorized

≈ 3 Comments

Tags

context, decision making, framing, HCI, problem formulation, problem framing, problem solving, thinking, UX

(More or Less is only More or Less, More or Less)

Confusing. I know. Let’s unpack. 

We like to measure things. And, generally, that can be a very good thing. Once we measure and quantify, we can bring to bear the world’s most incredible toolbox of mathematical, engineering, and scientific methods. However…

Photo by Karolina Grabowska on Pexels.com

It often happens that we can’t really measure what we’d like to measure so instead we measure something that we can measure which we imagine to be a close cousin to what we’d really like to measure. That’s still not a bad thing. But it’s risky. And it becomes a lot more risky if we forget that we are measuring a close cousin at best. Sometimes, it’s actually a distant cousin. 

Here’s an example. Suppose a company is interested in the efficient handling of customer service calls (who isn’t?). A typical measure is the average time per call. So, a company might be tempted to reward their Customer Service employees based on having a short average time per call. The result would be that the customer would get back to whatever they were doing more quickly. AND — they wouldn’t have to be on hold in the service queue so long because each call would be handled, on average, more quickly. Good for the customer. The customer service reps would be saving money for the company by answering questions quickly. Some of the money saved will (hopefully) mean raises for the customer service reps. It’s a win/win/win! 

Or is it? 

Imagine this not unlikely scenario:

The managers of the CSR’s (customer service reps) say that there’s a big push from higher management to make calls go more quickly. They may hint that if the average service time goes down enough, everyone will get a raise. Or, they might set much more specific targets to shoot for. 

In either case, the CSR’s are motivated to handle calls more quickly. But how? One way might be for them to learn a whole lot more. They might exchange stories among themselves and perhaps they will participate in designing a system to help them find relevant information more quickly. It might really turn out to be a win/win/win.

On the other hand, one can also imagine that the CSR’s instead simply get rid of “pesky” users as quickly as possible.



“Reboot and call back if that doesn’t work.” 

“Sounds like an Internet issue. Check your router.” 

“That’s an uncovered item.” 

“What’s your account number? Don’t have it? Find it & call back.” 

With answers like this, the average time to handle a call will certainly go down!

But it won’t result in a win/win/win!

Users will have to call back 2, 3, 4 or even more times to get their issues adequately resolved. This will glut the hold queues more than if they had had their question answered properly in the first place. Endlessly alternating between raspy music and a message re-assuring the customer that their call is important to company XYZ, will not endear XYZ’s customers to XYZ.

Ultimately, the CSR’s themselves will likely suffer a drop in morale if they begin to view their “job” to get off the phone as quickly as possible rather than to be as helpful as possible. Likely too, sales will begin to decline. As word gets around that the XYZ company has lousy customer service and comparative reviews amplify this effect, sales will decline even more precipitously. 

Photo by Denniz Futalan on Pexels.com

There are two approaches executives often take in such a situation. 

Some executives (such as Mister Empathy) may be led to believe that quantification should be less emphasized and the important thing is to set the right tone for the CSR’s; to have them really care about their customers. Often, the approach is combined with better training. This can be a good approach.

Some executives (such as Mister Measure) may be led to believe that they need to do more quantification. In addition to average work time, measures will look at the percentage of users whose problem is solved the first time. Ratings of how effective the CSR was will be taken. Some users might even be called for in-depth interviews about their experience.  This can also be a good approach. 

There is no law against doing both, or trying each approach at different times or different places in order to learn which works better. 

There is a third approach however, which never has good results. That is the approach of Mister Misdirect.

Original drawing by Pierce Morgan



Mister Misdirect’s approach is to deny that there is an issue. Mister Misdirect doesn’t improve training. Mister Misdirect doesn’t put people in a better frame of mind. Mister Misdirect does not add additional measures. Mister Misdirect simply demands that CSR’s continue to drive down the average call time of individual calls and that sales go up! In extreme cases, Mister Misdirect may even fudge the numbers and make it appear that things are much better than they really are. Oh, yes. I have seen this with my own eyes. 

Unfortunately, this way of handling things often makes Mister Misdirect an addict. Once an executive starts down the path of making things worse and denying that they did so, they are easily ensnared in a trap. Initially, they only had to take responsibility for instituting, say an incomplete measure and failed to anticipate the possible consequences. But now, having lied about it, they would have to not only admit that they caused a problem, but also that they lied about it.

The next day, when executive wakes up, they have a choice: 


1. Own up 


OR

2. Continue to deny

If they own up, the consequences will be immediately painful.
If they continue to deny, they will immediately feel relieved. Of course, if they have surrounded themselves with lackeys, they will feel more than simply relieved; they will feel vindicated or even proud. It’s not a “real pride” of course. But it’s some distant relative, I suppose. 

For a developer, UX person — or really any worker in an organization, the lesson from this is to anticipate such situations before they happen. If they happen anyway, try to call attention to the situation as quickly as possible. Yes, it may mean you lose favor with the boss. If that is so, then, you really might want to think about getting a new boss. Mister Misdirect will always ultimately fail and when he does, he will drag down a work team, a group, a division, or even an entire company. Mister Misdirect has one and only one framework for solving problems:

Try whatever pops into consciousness. 

If it works, take the credit. 

If it fails, blame an underling. 

But the real fun begins when he takes credit for something and then it turns out it was really a failure. Then, there is only one choice for Mister Misdirect and that is to claim that the false victory was real. From there on, it is Lose/Lose/Lose.

—————————————————-

  
Author Page on Amazon

————————————

Relevant essays, poems, & fiction about the importance of speaking truth to power:

Pattern Language: “Reality Check”

The Truth Train 

The Pandemic Anti-Academic

How The Nightingale Learned to Sing

Process Re-Engineering Comes to Baseball

——————————————————-

Posts on Problem Framing:

How to Frame Your Own Hamster Wheel

Wordless Perfection

Problem Formulation: Who Knows What?

I Went in Seeking Clarity

I Say Hello

Problem Framing: Good Point

Reframing the Problem: Paperwork & Working Paper

The Doorbell’s Ringing! Can you Get it?

Fraught Framing: The Presumed Being-ness of State-ness

17 Monday Dec 2018

Posted by petersironwood in America, creativity, psychology, Uncategorized

≈ 2 Comments

Tags

#therapy, framing, fun, HCI, human factors, innovation, learning, politics, problem formulation, sports, UX

Fraught Framing: The Presumed Being-ness of State-ness

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

As I understand it, in Spanish and Portuguese, for example, there is a linguistic distinction between current state of being and habitual state of being that is signaled by the use of different verbs. In English, we say, “That is an angry dog” to mean “That is a dog who is generally and habitually angry” and also to mean, “That dog is in an angry mood right now.” 

woman and man wearing brown jackets standing near tree

Photo by Vera Arsic on Pexels.com

But, regardless of what native languages we write and speak, we humans often make statements about something and treat something according to the unstated and untenable presupposition that what is true about the current state of affairs is true about eternity. 

This habit of mind, reinforced by language, is often incredibly useful. For instance, near me right now are a table, and on the table, among other things are a coffee cup filled with coffee and a checkbook. The table is mainly composed of wood and marble. For many purposes, this is an adequate description. Of course, none of these so-called objects were always in their current state. Once, the wood was part of a tree. And, before that, the material in the tree was mainly rainwater and dirt. It was transformed into a tree by a mere seed of information using energy from the sun. 

close up colors dry nature

Photo by Pok Rie on Pexels.com

Meanwhile, even the marble portion of the table was not always in its current state. At one point, in the distant past, this marble was limestone. The limestone was transformed by temperature and pressure into marble. Before the limestone was limestone it was mainly the shells of tiny animals living in the ocean. If we trace the table back far enough we will come to the “Big Bang” that started the universe as we know it. The transformation of the table from one sort of thing into another did not end when it became a table nor when I bought the table. Some day, it will no longer be a table. Eventually, the material nature of the wood, and eventually even the marble will be different. The checkbook and the coffee cup will likely cease to be a checkbook and a coffee cup long before that. 

For the purpose of drinking my coffee, it is just fine to think of this cup as being a cup. It holds my coffee and keeps it somewhat warm. The table works just fine as a place to hold the coffee cup. I don’t need to think more deeply about the lifecycle of the table or the cup or the checkbook. 

Usually. 

But sometimes, it is useful to deconstruct these categories. A fairly common test of creativity, for example, is to think of alternative uses. What could this table be used for besides a table? It is a pretty sturdy looking table, so I would say it could be used as a seat by one or two people pretty safely. It could be used as a deadly if awkward weapon. The bracing cross-piece could be detached and used as less awkward weapon.  It could be used as a barrier. The wood part could be used as firewood. The thing that I habitually use as a coffee cup could be used as a container for many types of liquids or solids and even, with the help of the checkbook, could be used to hold gasses though not very effectively. The checkbook can be used as a weapon against a mosquito. In a very different way, the checkbook could be used as a weapon against a person or even as a weapon against a nation; e.g., by writing checks to steal an election. 

adult beverage breakfast celebration

Photo by Pixabay on Pexels.com

While all of these “objects” have histories, they also have futures. Generally speaking, the people I know give little thought to the future of the objects that they interact with. But slowly, and likely too slowly, this is gradually changing. We often now recycle or reuse objects. Thinking about the future of an object also influences my choices about what I buy. This kind of thinking is particularly important to when it comes to radioactive material which can pose very long term hazards or it can be stolen and used to cause fairly short term mayhem. Collectively, the plastic that we use gets discarded and then, does not vanish into nothingness. It finds its way into the air we breathe and the water we drink. Now that the population of the earth is 7 billion, we can no longer afford to ignore how the objects we interact with were created and we cannot afford to ignore what becomes of them. What we call a “table” or a “cup” or a “checkbook” is really only a “table for now”, “a cup for now” and a “checkbook for now.” 

The fluidity of things also applies to human beings. It should be pretty obvious to most adults that someone we call “a toddler” or a “teen-ager” is not in that category forever. Most people evolve over time both physically and mentally. The change from “toddler” to “teen-ager” takes many years. Physically, the person usually seems stable from one hour to the next (even physical stability is an illusion; we create over 200 billion new cells a day!). Socially and psychologically, however, we are unstable even at a macro level. A sixteen year old, for instance, may act very much like a mature adult in hundreds of different circumstances. Yet, if they are overly influenced by “friends” or under the influence of alcohol for the first time, their behavioral self-control may easily revert to that more like a ten year old or even a two year old. 

girls on white red jersey playing hand game

Photo by Pixabay on Pexels.com

We Limit Others by our Categories

It is human and common but not useful to observe a small slice of someone else’s behavior and thereby make inferences about their habitual behavior. Even if we know about someone’s habitual behavior, it doesn’t mean that they always behave that way and it doesn’t mean that they can’t change over time. When we say, “Oh, don’t pick Chuck for the baseball team; he’s such a spaz” or “No, I’m sure Sally wouldn’t like to join us; she’s really a loner” or “You can’t count on Jim; he never follows through” we are almost certainly over-generalizing. Perhaps Chuck never learned baseball as a kid and he simply needs to learn and practice basic skills. Maybe Sally has no real friends precisely because no-one asks her to join them because everyone thinks she’s a loner because she’s always alone – because no-one ever asks her to join them. Or maybe her idea of a good time is hiking and she’d be happy to do that, but has no interest in going clubbing and getting drunk every day. Maybe Jim is completely overworked and/or needs to learn better time management skills. 

light light bulb bulb heat

Photo by Pixabay on Pexels.com

“How many psychologists does it take to change a light bulb? Only one, but the light bulb has to want to change.” 

People may be changed by circumstances but therapy often works too. As the joke implies, it won’t work very well if the main reason the “light bulb” goes to the therapist is to feel better rather than to get better, it’s an opportunity lost. Others who frequently interact with the “light bulb” often hold views and use names that subvert therapy. For example, a person who is never assertive and wants to change that may find that when they do so, their family and colleagues at work, who have been taking advantage of them for their own purposes may say things like this: “Oh, you used to be so nice!” {Translation: I used to be able to manipulate you for my own purposes so much more easily}.   

We Limit Ourselves by our Categories

While we unwittingly define others into boxes that may serve to limit what they can do, we humans are generally “equal opportunity destroyers” and also limit our own potential through self-talk as well. I like to play golf and have therefore asked many people over the course of my life, “Do you play golf?” 

Take a guess what response I have heard at least two dozen times. “Golf? Oh, no. I tried that a couple times. I’m no good.” 

silhouette of man playing golf during sunset

Photo by Pixabay on Pexels.com

After picking myself up off the floor, I try to explain as nicely and politely as possible that if you’ve literally tried it a couple times, you have no idea whether you would be any good at it. You very likely have no idea whether you would like it either. The same goes for painting, writing poetry, playing video games, eating healthy food, exercising regularly, and so on. In each case, your initial level of skill and your initial level of enjoyment are very poor predictors of the long term. It is most often, not our ability, but our self-definitional boundaries and self-talk that limits us. 

Exercises for Flexibility.

girl on beach

Photo by Tim Savage on Pexels.com

Life is complicated and complex so I understand that many folks may be reluctant to expand the scope of what they and others are capable of. But if you do want to become more flexible in your behavioral repertoire, there are several things you can do. 

First, you can become aware of your statements about yourself and others. When you find yourself thinking, “Jim never follows through,” try to restate that in terms of empirical evidence. It could be: “Well, once I asked Jim to help plan the office party and he never showed up for the first meeting. Another time, he said he would help teach my daughter how to parallel park, but nothing ever came of it.” You might immediately see that you have precious little evidence to back up your claim that Jim never follows through. You might also ask yourself whether you ever asked Jim about these incidents. There may be hundreds of legitimate reasons that he didn’t “follow through.” His name might have been left off the distribution list for the party planning meeting. And so on. Generating these alternatives is explored in more detail in “The Iroquois Rule of Six” which basically says before acting on an explanation that is inferred you should generate five alternative explanations. 

Second, you can read fiction, watch movies, attend stage plays, do some amateur theater or even answer a questionnaire from someone else’s perspective. In working with Heather Desurvire at NYNEX, on a usability evaluation of a prototype, we did a variation on heuristic evaluation in which we had people look for issues and offer suggestions from a variety of different perspectives; e.g., a behaviorist, a cognitive psychologist, a worried mother, a physical therapist and so on. With the total amount of time controlled for, people found more issues and offered more suggestions when they looked at the application from the perspectives of many people. 

Third, and my current favorite, is “Attitude Dancing.” I’m not sure this is what Carly Simon and Jacob Brackman meant by their song title, but when I turn on music while I am cooking or cleaning, I spent part of my dancing time dancing as though I were in a completely different mood or even as though I were a completely different person. 

Give it a try! 

——————————

Author Page on Amazon. 

Desurvire, H. and Thomas, J.C. Enhancing the Performance of Interface Evaluators Using Non-Empirical Usability Methods. In the Proceedings of the Human Factors Society 37th Annual Meeting, October, l993

  

Fraught Framing: The Virulent “Versus” Virus

16 Sunday Dec 2018

Posted by petersironwood in America, apocalypse, creativity, driverless cars, management, psychology

≈ 2 Comments

Tags

Climate change, Design, environment, framing, innovation, IQ, politics, problem formulation, problem solving, school, testing, TRIZ

Fraught Framing: The Virulent “Versus” Virus

IMG_2349

Like most of us, I spent a lot of time in grades K through 12 solving problems that others set for me. These problems were to be solved by applying prescribed methods. In math class, for example, we were given long division problems and we solved them by doing — you guessed it — long division. We were given history questions and asked who discovered [sic] America and we had to answer “Christopher Columbus” because that’s what the book said and that’s what the teacher had said. 

Even today, as of this writing, when I google “problem solving” I get 332,000,000 results. When I google “problem formulation” I only get 1,430,000 results — less than 1%. (“Problem Framing,” which is a synonym, only returned 127,000). And yet, in real life, at least in my experience, far greater leverage, understanding, and practical benefit comes from attention to problem formulation or problem framing. You still need to do competent problem solving, but unless you have properly framed the problem, you will most often find yourself doing much extra work; finding a sub-optimal solution; being stymied and finding no solution; or solving completely the wrong problem. In the worst case scenario, which happens surprisingly often, you not only solve the “wrong problem.” You don’t even know that you’ve solved the wrong problem. 

IMG_0687

There are many ways to go wrong when you frame the problem. Here, I want to focus on one particularly common error in problem framing which is to cast a problem as a dichotomy, a contest, or a tradeoff between two seemingly incompatible values. We’ve all heard examples such as “Military Defense Spending versus  Foreign Aid” or “Dollars for Police versus After School Programs” or “Privacy versus Convenience” or “A Woman’s Right to Choose versus the Rights of the Unborn Fetus” or “Heredity versus Environment” or “Addressing Climate Change versus Growing the Economy.” 

One disadvantage of framing things as a dichotomy is that it tends to cause people to polarize in opinion. This, in turn, tends to close the minds on both sides of an issue. A person who defines themselves as a “staunch defender” of the Second Amendment “Gun Rights”, for instance, will tend not to process information or arguments of any kind. If they hear someone say something about training or safety requirements, rather than consider whether this is a good idea, they will instead immediately look for counter-arguments, or rare scenarios, or exceptional statistics. The divisive nature of framing things as dichotomies is not even what I want to focus on here. Rather, I would like to show that these kinds of “versus” framings often lead even a single problem solver astray. 

Let’s examine the hidden flaws in a few of these dichotomies. At a given point in time, we may indeed only have a fixed pool of dollars to spend. So, at first blush, it seems to make sense that if we spend more money on Foreign Aid, we may have fewer dollars to spend on Military Defense and vice versa. Over a slightly longer time frame, however, relations are more complex. 

woman standing on sand dune throwing hat

Photo by The Lazy Artist Gallery on Pexels.com

It might be that a reasonable-sounding foreign aid program that spends dollars on food for those folks facing starvation due to drought is a good thing. However, it might turn on in a specific case, that the food never arrives at the destination but instead is intercepted by local War Lords who steal the food and use it get money to buy more weapons to enhance their power; in turn, this actually makes the starvation worse. Spending money right now on military operations to destroy the power of the warlords might be a necessary prerequisite to having an effective drought relief programs.  

Conversely, spending money today on foreign aid, particularly if it goes toward women’s education, will be very likely to result in the need for less military intervention in the future. That there is a “fixed pie” to be divided is one underlying metaphor that leads to a false framing of issues. In the case of spending on military “versus” foreign aid, the metaphor ignores the very real interconnections that can exist among the various actions. 

There are other problems with this particular framing as well. Another obvious problem is that how money is spent is often much more important than the category of spending. To take it to an absurd extreme, if you spend money on the “military” and the “military” money is actually to arm a bunch of thugs who subvert democracy in the region, it might not make us even slightly safer in the short run. Even worse, in the long run, we may find precisely these same weapons being used against us in the medium turn. Similarly, a “foreign aid” package that mostly goes to deforesting the Amazon rain forest and replacing it with land used to graze cows, will be ruinous in the long run for the very people it is supposedly aimed to help. 

bird s eye view of woodpile

Photo by Pok Rie on Pexels.com

False dichotomies are not limited to the economic and political arena. Say for example that you are designing a car or truck for delivering groceries. If you design an axle that is too thin, it may be too weak and subject to breakage. But if you make it too thick, it will be heavy and the car will not accelerate or corner as well and will also have worse gas mileage. On the surface, it seems like a real “versus” situation: thick versus thin, right? Maybe. Let’s see what Altshuller has to say.

Genrich Altshuller was a civil engineer and inventor in the Stalin era of Soviet Russia. He wrote a letter to Stalin explaining how Russian science and engineering could become more creative. A self-centered dictator, Stalin took such suggestions for improvement as personal insults so Altshuller was sent to the Gulags. Here, he met many other scientists and engineers who had, one way or another, gotten on the wrong side of Stalin. He discussed technical issues and solutions in many fields and developed a system called TRIZ (a Russian acronym) for technical invention. He uses the axle as one example to show the power of TRIZ. It turns out that the “obvious” trade-off between a thick, strong but heavy axle and a thin, weak, but light axle is only a strict trade-off under the assumption of a solid axle. A hollow axle can weigh much less than a solid axle but have almost all the strength of the solid version. 

IMG_8612

One may question the design assumptions even further. For instance, why is there an axle at all? If you use electric motors, for example, you could have four smaller, independent electric motors and not have any axle. Every wheel could be independent in suspension, direction, and speed. No-one would have designed such a car because no human being is likely capable of operating such a complex vehicle. Now that people are developing self-driving vehicles, such a design might be feasible. 

The axle example illustrates another common limitation of the “versus” mentality. It typically presumes a whole set of assumptions, many of which may not even be stated. To take this example even further, why are you even designing a truck for delivering groceries? How else might groceries go from the farm to the store? What if farms were co-located with grocery stores? What if groceries themselves were unnecessary and people largely grew food on their own roofs, or back yards, or greenhouses? 

house covered with red flowering plant

Photo by Lisa Fotios on Pexels.com

For many years, people debated the relative impact of environment versus heredity on various human characteristics such as intelligence. Let us put aside for a moment the considerable problems with the concept of intelligence itself and how it is tested, and focus on the question as to which is more important in determining intelligence: heredity or environment. In this case, the question can be likened to asking whether the length or height of a rectangle is a more important determiner of its area. A rectangle whose length is one mile and whose height is zero will have zero area. Similarly, a rectangle that is a mile high but has zero length will have zero area. Similarly, a child born of two extremely intelligent parents but who is abandoned in the jungle and brought up by wolves or apes will not learn the concepts of society that are necessary to score well on a typical IQ test. At the other extreme, no matter how much you love and cherish and try to educate your dog or cat, they will never score well on a typical IQ test. Length and breadth are both necessary for a rectangle to have area. The right heredity and environment are both necessary for a person to score well on an IQ test. 

IMG_0423

This is so obvious that one has to question why people would even raise the issue. Sadly, the historical answer often points toward racism. Some people wanted to argue that it was pointless to spend significant resources on educating people of color because they were limited in how intelligent they might become because of their heredity. 

Similarly, it seems that in the case of framing dealing with climate change as something that is versus economic growth, the people who frame the issue this way are not simply falling into a poor thinking habit of dichotomous thinking. They are framing as a dichotomy intentionally in order to win political support from people who feel economically vulnerable. If you have lost your job in the steel mill or rubber factory, you may find it easy to be sympathetic to the view that working to stop climate change might be all well and good but it can’t be done because it kills jobs. 

scenic view of mountains

Photo by Zun Zun on Pexels.com

If the planet becomes uninhabitable, how many jobs will be left? Even short of the complete destruction of the ecosphere, the best estimates are that there will be huge economic costs of not dealing with global climate change. These will soon be far larger than costs associated with reducing carbon emissions and reforesting the planet. Much of the human population of the planet lives close to the oceans. As ice melts and sea levels rise, many people will be displaced and large swaths of heavily populated areas will be made uninhabitable. Climate change is also increasing the frequency and severity of weather disasters such as tornados and hurricanes. These cause tremendous and wide-spread damage. They kill people and cause significant economic damage. In addition, there will be more floods and more droughts, both of which negatively impact the economy. Rather than dealing with climate change being something we must do despite the negative impact on the economy, the opposite is closer to the truth. Dealing with climate change is necessary to save the world economy from catastrophic collapse. Oligarchs whose power and wealth depend on non-renewable energy sources are well aware of this. They simply don’t care. They shrug it off. They won’t be alive in another twenty years so they are willing to try to obfuscate the truth by setting up a debate based on a false versus. 

They don’t care. 

Do you? 

—————————-

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