Category Archives: creativity

Imagination

14 Friday Dec 2018

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Imagination. 

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It seems odd to bother to remind people that imagination is a tool of thought. I have four kids and twelve grandkids and they all use their imaginations. I also worked as a camp counselor, Y leader, child care worker in a psychiatric hospital, and a sixth grade science teacher. Kids use their imaginations! In many cases, they do this for “fun” but they also are constantly using their imagination to do creative problem solving. 

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When I did therapy with adults however, I found that many had convinced themselves that they had no imagination. This is rather sad as well as being completely inaccurate. Furthermore, in the very ways that such adults exhibited neurotic symptoms, they were using their imaginations. But instead of using their imagination to further their enjoyment or to solve problems creatively, they mainly seemed to use their imaginations for one main purpose: to make themselves miserable. 

For example, few of us enjoy being stuck in stop and go traffic. As it turns out, you can actually impact the traffic flow around you by driving differently. You can read about how in this link, but you can come to much the same conclusion by using your imagination to empathize with the drivers around you. Instead, the neurotic train of thought goes something like this: “WHY oh WHY are all these people out on the road?! MOVE! Oh, crap, I am going to be late. My boss is going to scream at me. Probably fire me. CRAP! MOVE! I’m going to be late. I’m getting fired. Damn! It’s not my fault. My boss doesn’t care. He hates people who are late. I should have left earlier. Where will I get another job at my age? I’m sunk. Once I lose my job, my spouse will leave me too. Crap. He won’t write a good letter of recommendation. Should I get off the highway and take surface roads? That might make me later. Damn! I’m sunk. Life sucks!” 

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That train of thought certainly uses imagination! 

But in all the wrong ways! That person is not using imagination to enjoy the moment, but using imagination to quite literally make themselves miserable. And it isn’t just the commuter. Plenty of people use their imagination to “awfulize” about situations. They think of the worst possible outcome and then imagine that that worst possible outcome is bound to happen. 

Instead, if you are in a situation that you can’t change, you could use your imagination to have some fun. So you’re stuck in traffic. There are literally a million things you could do instead of writing a tragic screenplay in your mind’s eye. I won’t list all million, but here are a few. You could design a better transportation system. You could construct a joke to put your boss in a better mood. You could turn on the radio or listen to a podcast or a book on tape. You could look at the scenery. You could make up a rather salacious spy thriller about the people around you who are also stuck in traffic. And so on. 

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So too, in solving problems….hold on… someone’s at the door. I’ll be right back. 

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Well, that was weird! Two of the characters from my last blog series came to the door! They wanted me to hurry up and finish this series on tools of thought so they can come back to life. I had to explain to them that my translator is on vacation and that there’s nothing else to write until more of the myths can be decoded. Right now, there is growing interest in recent, though mythological, archeological digs that will give us further clues about the Veritas. My own command of the mythical Veritas language is extremely rudimentary and I’m not even absolutely sure I understood correctly what they were asking. But I am sure it was She-of-Many-Paths and Shadow-Walker. It was definitely them, more or less as I pictured them, but taller, and more ripped than I had imagined. It’s also clear that the two of them are more than friends. Anyway, they seem to be of the opinion that I need to write their myths so that we real humans can avoid making the same errors that people made in their mythical universe. I don’t quite see how that’s possible, but I will use my imagination to try to understand how it might be done. I hope they don’t bother my neighbors.

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Meanwhile, back to the catalog of thinking tools in general and to the use of imagination in particular. Under some circumstances, of course, it is a useful skill to use imagination to think of what can go wrong. I use imagination in this vein for example, when asked to evaluate something from a user perspective. I try to imagine how various icons, words, transitions and so on can be problematic for users. Even though I am pretty good at that, when users are actually observed in real life, they still manage to demonstrate problems that neither I nor anyone else on the design team had thought of! 

Even in UX work, it is also important to use your imagination to think of additional opportunities. “You know, we’ve been thinking about this calendar application as a passive recipient of the user’s information. But some users might also like seeing a weekly summary of their activity in different categories.” Or, you might think, “Suppose we tie the calendar in with the message system. The system knows where the user is; we could send a reminder when it’s time for them to leave for an appointment.” Or, you might think, “In some places the time to drive somewhere depends on traffic and weather. We could tie this calendar and reminder in with the map and weather apps to give better estimates of when to send a reminder.” Such musings could result in a better product. Of course, timing is important as well. Your colleagues will tend to appreciate these thoughts a lot more if you are not currently in beta test but instead at the conceptual design phase! 

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Even knowing that, your imagination might be more likely to kick in later in the project because the application seems more real. You can imagine the reactions of your colleagues and frame your response this way, “Trying this app makes me realize that we can make a number of enhancements in version 2.0, 3.0 etc. I’m going to start this shared file of potential additions, changes, and enhancements that we can all contribute to. We should take a look at this when we are doing 2.0 brainstorming.”  

More generally, there are many possible triggers for using your imagination and you may find that some kinds of triggers are more fun for you. For example, you might read fiction and you enjoy following along with the story being presented. This requires a lot of imagination work. 

You can also start with a goal or even desire and work outward from this internal state to imagine ways you might accomplish your goal or fulfill your desire. But you can also work inward. You look at what is before you; e.g., a computer screen like the one I am looking at now and ask yourself how it might be different in the future. 

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Such musings can follow a thread based on the characteristics. The screen is flat, for instance. What if it were curved, or dynamically reconfigurable, or foldable or moldable? What if I could shrink the actual screen depending on circumstances? You can inject your screen (and possibly yourself) into a different and unusual situation. What if I had the screen available on the tennis court? Well, I could project things on my glasses; e.g., as I walk over to retrieve a ball, I could be reminded of how to hit a kick serve. What if I had special lenses that I could pass over any word or icon on the screen? One might give me the history of any given word. Another might give me the definition. Another might give me alternatives that are more esoteric or are easier to understand; more general or more specific; more positive or negative in tone. Another tool might enable you to select a sentence, a paragraph or an entire article and ask, “Who has written similar things before?” Even without AI, a purely statistical approach might lead you find out about people with similar interests. 

Another way to practice using your imagination is to pose a question or see how two things are or could be related. On the table beside me are a number of objects: a set of keys, an iPhone, a coffee cup, a checkbook, two of the books I wrote, copies of some papers that I reviewed for a recent conference, a quarter, some business cards. How could these be combined? It doesn’t necessarily matter at this point that the combination is feasible. Let’s just try it. 

Putting together a set of keys and an iPhone suggests to me having an app wherein I could photograph all my keys and then, if I lost any (or all!) of the keys, I could have one 3-D printed at a local store or my home 3-D printer. I can also imagine that for another layer of security (at a cost of inconvenience) my iPhone would not turn on unless I took a picture of a particular physical key. A coffee cup and a checkbook seem to belong to different worlds indeed, but that only makes it more of a fun challenge! I like coffee. I don’t particularly like writing bills. On the day before the bills are due, perhaps the coffee machine might not deliver coffee till I wrote the bills. This strikes me as too controlling. For me, it might work better to have an ironic message delivered on the coffee cup such as, “Have a nice day! And save the insane interest rates for paying $25 a day late by paying your bill on time! Or, make some rich banker even richer. The choice is yours!” This approach would not be everyone’s “cup of tea” but that doesn’t matter. The point is to reawaken your imagination. 

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What about a quarter and two books I wrote? I could offer a 25 cent rebate. I could write about about the history of the quarter. I could mail people books with a quarter inside. I could make an advertisement about The Winning Weekend Warrior that is aimed at tennis players and suggest that every time they lose a set, they put a quarter in a piggy bank. When they get to 40 quarters they can buy my book. I can design strategy and tactics sheets for different sports that are sold separately. The reader/user places quarters on the sheet to reinforce strategy. In tennis, for instance, such a sheet might be static and the user could use four quarters for the positions of the four players on the court. They could be asked to select smart shots, given the positions. Similarly, I might have 4 or even 18 sheets for golf and on these sheets I would show the slope and terrain and ask people to put the quarter on for their target. Eventually, I imagine, there is a way to capture the data of how the player actually hits the golf ball on real courses and that could be incorporated into what the best shot is for that particular player. This data could also be used as input to computer golf games so that a player might use the game to help select better clubs and targets. We are no longer necessarily talking about my book or about quarters. That doesn’t matter! All that really matters is that I have used these arbitrary objects to trigger my imagination. And you can do the same!

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I’m done. Hold on. Doorbell. II see that it’s the Veritas power couple again. I’m inviting them in for coffee. I wonder if they’ve ever had coffee before….     

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Choose one of these four books for everyone on your gift list!

 

Systems Thinking: Positive Feedback Loops

07 Friday Dec 2018

Posted by in America, creativity, psychology, Uncategorized

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Systems Thinking: Positive Feedback Loops

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One of the most important tools of thought that anyone can learn: “Systems Thinking.” I touched on this in yesterday’s post “And Then What.” I pointed out that when you take an action that impacts a system such as a human being, a family, or a country, it does not react in a mechanical way. 

Here are some examples. For many years, the United States and the USSR were involved in a cold war arms race. Every time the USSR added more nuclear missiles to their arsenal, the people in America felt less safe. Since they felt less safe, they increased their armaments. When the USA increased nuclear weapons, this made the Soviet Union feel less safe so they increased their arms again and so on. This is what is known in Systems Thinking as a “Positive Feedback Loop.” It is also popularly known as a “Vicious Circle” or “Vicious Cycle.” 

Let’s say that you are in pretty good shape physically and regularly run, play tennis, or work out. The more you exercise (up to a point), the better you feel. Feeling better makes you feel more like exercise and more exercise makes you feel better. People call this a “Virtuous Cycle” or “Virtuous Circle” because we think the outcome is good. But formally, it is the same kind of cycle. 

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The most important thing to recognize about a Positive Feedback Loop is that it can be run in either direction. At some point, the US reduced their nuclear arsenal and this decreased the perceived threat to folks in the Soviet Union so the soviets felt that they could also reduce their nuclear arsenal which in turn, made people in the US feel safer and led to further reductions and so on. 

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Similarly, if you stop exercising for a month, you will tend to feel pretty crappy. Feeling crappy makes you feel less like exercising and this in turn makes you exercise less which in turn makes you even more out of shape, feel worse and be even less likely to exercise. You can break such a “vicious circle” by starting to exercise – even it it’s just a little to start moving the circle in the “virtuous” direction. (Incidentally, that’s why I wrote “Fit in Bits” which describes many easy exercises to get you started). 

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“Vicious circles” also often cause disagreements to escalate into arguments and arguments into fights. Each person feels “obligated” not to “give in” and the nastier their opponent becomes, the nastier they become. 

“Fawlty Towers” (https://en.wikipedia.org/wiki/Fawlty_Towers), a British sit-com uses “Positive Feedback Loops” in the escalating action of the comedy plots. John Cleese plays the co-owner Basil (with his wife, Sybil) of a small hotel. Typically, John Cleese makes some rather trivial but somewhat embarrassing mistake which he wants to hide from his wife. In the course of trying to cover up this rather small mistake, he has to lie, avoid, or obfuscate. This causes an even more egregious mistake which makes him even more embarrassed so he must result to still more outlandish lies and trickery in order to cover up the second mistake which in turn causes an even bigger mistake, and so on. 

That pattern of behavior reminds me of the current POTUS who is famously unable to admit to an error or lie and uses a second and bigger error or lie to try to cover up the first lie and so on. He seems, in fact, completely incapable of “systems thinking.” 

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For example, he may see (and exaggerate) a real, but containable threat such as a trade deficit. He sees the US send more money out of the country than the US takes in from trade. That’s a legitimate issue. But the approach he takes is to ZAP the other parties by slapping on tariffs without any real appreciation of the fact that our trading partners are extremely unlikely to react to tariffs on their products by simply doing nothing. One could use logic, empathy, or a look at history to determine that what is much more likely is that the other countries will put tariffs on our goods (which, of course, is precisely what happened). 

Similarly, he demands absolute loyalty. He repeatedly puts himself and his own interests above the law, the Constitution, the good of the country and the good of his party. He expects everyone loyal to him to do the same. But he betrays these loyal appointees, friends, and wives whenever it suits him. He thinks he is being “smart” by doing what seems to be in his best interest at that moment. But what he fails to see is that by being disloyal to so many people who have been mainly loyal to him, he encourages his allies to only be loyal to him while it suits their interests.  

In the Pattern “Reality Check,” I point out that such behavior is an occupational hazard for dictators. Apparently, it can even be such a hazard for would-be dictators as well. By surrounding himself with those who always lie, cover for him, laud him, cater to his insane whims, etc., such a dictator (or would-be dictator) loses touch with what is really going on. He becomes more and more disconnected from sensible action yet those who remain loyal must say and do more and more outrageous things to keep the dictator from finding out just how bad things really are. Eventually, the Emperor with no clothes may die of hypothermia because no-one has the courage to tell him that he’s actually wearing no protection against the elements! 

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Positive feedback loops exist in purely natural systems as well as biological and social systems. For example, increased global mean temperatures mean less arctic ice which means more solar radiation will be absorbed by the earth’s dark oceans rather than reflected back into space by the white ice and snow. This, of course, makes the earth hotter still. In addition, the thawing of tracts of arctic tundra also releases more methane gas into the atmosphere which is even more effective at trapping the earth’s heat than is carbon dioxide. Global climate change also makes forest fires more prevalent which directly spews more carbon dioxide into the air and reduces the number of trees that help mitigate the emissions of carbon dioxide by turning it into oxygen through photosynthesis.

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A concept closely related to “Vicious Cycles” is that of “Cognitive Dissonance.” Basically, people like to believe that they are honest and competent. Much like John Cleese (Basil) in Falwty Towers, once they do something dishonest or incompetent, their first reaction is not to believe that they did something dishonest or incompetent. They will now try to distort reality by misperceiving, mis-remembering, or distracting. 

For example, at the height of the Vietnam War, I was horrified at the beatings perpetrated by the police on peaceful protestors at the Democratic National Convention. I was also disturbed at the techniques the Democrats used at their convention to silence the voices of dissension within the convention. Candidate Nixon claimed he had a “secret plan” to end the War in Vietnam. I voted for Nixon. As it became clear that Nixon was a crook, I decided that I had made a mistake voting for the man. But I could have taken another path which would be to “double down” on the original mistake by continuing to support Nixon and dismiss all the growing evidence of his misdeeds. As his malfeasance became more and more egregious, it made the egregiousness of my original mistake of voting for him grow as well. So, it would be possible to become ever more invested in not believing the overwhelming evidence of his treachery. (Now, it turns out, it was even worse than we knew at the time. He actively thwarted the peace efforts of Johnson!). Perhaps because I’ve been trained as a scientist and science values the truth very highly, I did not fall prey to that particular instance of “Cognitive Dissonance.” I readily admitted it was a stupid mistake to vote for Nixon. 

Of course, today, we see many people not just backed into a corner to support the current POTUS but backed into a corner of a corner. Instead of believing that a liar is lying, they protect their “integrity” by insisting that everything and everyone else is lying: the newspapers, the reporters, his opposition, people in other countries, his former business partners, his former customers, the CIA, the FBI, the NSA. Ironically, for some people, it would be easier to admit that voting for a slightly inferior candidate was a mistake than to admit that voting for a hugely inferior candidate was a mistake. Voting for a slightly inferior candidate is easily understood but if they voted for a candidate that bad and bad in so many ways it was a huge error. And now, as each new revelation comes to light, it is more and more and more embarrassing to admit what a huge mistake it was.  

Another common example of a “Vicious Circle” is addiction. A small amount of alcohol, nicotine or heroine makes you feel better. But taking the drug increases your tolerance for it. So, next time, to feel better, you need to take a little more. Taking a little more increases your tolerance still further so now you need to take a still higher dosage in order to feel better. When you do, however, your tolerance increases still more. Whether it is drugs, gambling, addictive sex, or unbridled greed, the mechanism is the same. You need more and more and more over time due to the nature of the “Positive Feedback Loop.” 

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A similar mechanism may be at work in the minds of apologists for the NRA (National Rifle Association). As more and more innocent people are killed partly because of easy access to guns, the mistake of supporting the NRA in their refusal to support mandatory vetting, training, and competency demonstrations for gun owners becomes an ever-more obviously egregious error. But, rather than making this more likely for supporters to admit to such an error and therefore change their position, every new slew of innocent children killed for no reason makes them actually less likely to change their position. According to Cognitive Dissonance, every such death makes their earlier decision worse – unless there is some counter-balancing argument. As the number of innocent deaths arises, and indeed, as more and more evidence of the perfidy of the NRA becomes clear, many who previously supported the NRA become ever more entrenched because they “buy into” the great value of unlimited access to guns ever more. Why? They continue their support because not to do so makes them complicit in more and more horrendous crimes.  

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If you can see such patterns in your own behavior and in others, you can better choose the correct course of action for yourself and be more thoughtful in how you communicate with others about their errors. Hint: Trying to make people feel more guilty for their stupid decisions will likely backfire. 

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And, then what?

06 Thursday Dec 2018

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And then what? 

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When it comes to increasing the drama in TV crime shows, westerns, and spy thrillers, both the brilliant, evil villain and the smart, brave, good-looking protagonist display one common and remarkable weakness: they rush into action without much thought as to the possible consequences of their actions. 

Here’s a scene that you and I have probably seen a thousand times. The hero has a gun drawn and a bead on “The Evil One” but the Evil One has a knife to the throat of the friend or lover of The Hero. The Evil One, as both we in the audience and The Hero know, cannot be trusted. Most likely, The Evil One has caused the death of many people already, is treacherous, and lies as easily as most people breathe. Nonetheless, The Evil One promises to release the hero’s friend or lover provided only that The Hero put down their gun and slide it over to The Evil One. And The Hero complies! Often, The Hero will elicit a “promise” from The Evil One: “OK, I’ll give you my gun, but you have to let them go!” The Evil One, for whom promises mean nothing, “promises” and then The Hero slides the gun over. At this point, The Evil One is obviously free to kill both The Hero and their friend or lover immediately. Instead, The Evil One will begin chatting them up. This allows time for magic, skill, accident, God, unknown allies, or brilliance to turn the tables on The Evil One.

Here’s another scene that we’ve both witnessed. The Hero suddenly finds out some crucial piece of information that lets them know the whereabouts of The Evil One. Often this is an abandoned warehouse filled to the brim with minions of The Evil One. But, it might be the cave deep beneath the island stronghold of The Evil One; a stronghold filled to the brim with his minions. The Hero rushes in with a woefully inadequate force and without informing anyone concerning his whereabouts. He or she confronts The Evil One who not only confesses to past misdeeds but outlines their future plans to The Hero as well. 

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In the TV series or the movies, the sequence of events is determined by the writer(s) so even though The Hero faces impossible odds, he or she will almost certainly overcome those impossible odds. That makes for an exciting story!

But in life? 

In real life, you’ll typically do a lot better if you think about the likely consequences of your actions. 

Sometimes, people fail to do this because they have simply never developed the habit of thinking ahead. 

Sometimes, people let their wishes completely color their decisions. For instance, an addicted gambler, despite their actual experience, believes that gambling more will result in a favorable outcome for them rather than the truth which would be that there is an extremely small chance that they will win overall. 

Sometimes, people are too ignorant to realize that there are potential negative consequences. For instance, when I was a youngster, I had a “glow in the dark” watch and cross; each glowed partly because of radium. I enjoyed putting these right up to my eyes in order to observe the flashes of individual photons. I also put together model airplanes with glue. When I applied too much glue, I dissolved it with Carbon Tetra-choloride. I loved the exotic smell of Carbon Tet. Now, it is deemed too dangerous to be used in this way. 

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In many cases, it seems to me that people do think about consequences but use an overly simple model of reality on which to base their predictions. In particular, people often treat individuals and social systems as mechanical systems and base their decisions on those mechanical models rather than actuality. For example, your kid does not, in your opinion, eat enough broccoli so you simply force them to eat broccoli. Your “prediction” of the consequences of this may include that the kid will eat more broccoli, be healthier, eventually like broccoli, etc. Depending on the individual child, it may be that none of these will actually occur. In some cases, it may even happen that the exact opposite of your goals will be achieved. The kid may eat less broccoli, be unhealthier, and hate broccoli more than ever. There are many other possible consequences as well. The kid may end up hating meals with the family or hating you or hating the color green. 

When it comes to individuals and social systems, it is hard to know what the net effect might be. Often though, the most significant cognitive problem that people have is that they are so sure of their prediction that they base their actions on what they think should happen rather than what actually does happen. 

As recounted in some detail in the Pattern, “Reality Check,” instituting a new social reward or punishment system often does indeed change behavior, but not necessarily in the desired manner. If, for instance, programmers are now rewarded on the basis of lines of code written, they might indeed write more lines of code but many of those lines of code may be unnecessary. You might write 1000 lines of code or you could spend time thinking about the problem and then write two lines of code that accomplish the same result. Will you do so if you are only rewarded 1/500 th of the bonus?  

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Similarly, you may measure the performance of service technicians by how many calls they “handle” during their shift. But if that is the main or sole measure, you may also end up having those service people tend to offer trivial or even useless advice based on insufficient information. In all these cases, if management keeps seeing what really happens, any damage done by having an inaccurate predictive model of what will happen as a result of a change will be mitigated. But in a system, whether private or governmental, where people are mainly motivated to keep management happy by telling them what they want to hear, instead of correcting a poor intervention, the problems caused by inadequate models will tend to multiply, fester, or explode. 

So: 

Think of possible consequences and try to determine which ones are most likely. Then, observe what really does happen. This helps avoid turning an issue into a disaster and, over time, it also helps you develop more realistic models of reality. It will also tend to put you in the habit of taking a flexible and reality-based approach to your decisions rather than one that is based on a rigid and inaccurate model of how things should be. The latter approach to decisions will not only make you individually ineffective; it will also make it almost impossible to work well with others (unless everyone involved shares the same inaccurate model). 

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Many Paths

05 Wednesday Dec 2018

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Many Paths

{Translator’s Note}: Exciting news: more (mythological) archaeological evidence is being unearthed as I write this about the mythical Veritas tribes. My next series of translations will be put on hold however, until we have a chance to arrange and understand this new evidence so that I may use it to help guide the translations. In the meantime, I’ve asked one of my psychologist friends (Dr. John C. Thomas) to take over the blog for awhile and write short posts on such topics as thinking, problem solving, and creativity. Dr. Thomas has been studying these topics for fifty years. He was also trained as a Fellow in Rational Emotive Therapy. He has over 300 publications and presentations on psychology, AI, human-computer interaction, and user experience. 

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Hi, folks. I imagine many of you, like me, can hardly wait to see what these new findings will be regarding the Veritas tribe. Meanwhile, I’ve been asked to fill in by helping us think about thinking. One of the main characters we’ve been following in the myths of the Veritas is “She-of-Many-Paths.” She personifies the first thinking skill I’d like to discuss. 

This skill goes by many names including “Alternatives Thinking,” and “Divergent Thinking.” It is also discussed in the Pattern: “The Iroquois Rule of Six.” The basic idea is simple. When we are confronted with a situation, we often “Jump to Conclusions” or “Spring into Action” before we have all the facts. Even when we have all the facts (which is rare), we also have a tendency to focus on our first interpretation. This often leads to thinking of one (and only one) course of action. And, very occasionally; for instance, in some emergencies, that is the correct thing to do.

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Even in emergencies however, our first terrified instinct about what to do can be dead wrong. For example, people see a small fire in their homes and immediately throw water on it. But if it’s a grease fire or an electrical fire, this is not a good course of action. Soon after I first began my dozen years as Executive Director of the NYNEX AI Lab, there was a fire in a nearby Stouffer’s Hotel. The charred bodies of a dozen IBM executives were found huddled in a closet. In the smoke and panic and confusion of the fire, they had apparently grabbed at the first door and gone into a dead end closet and perished there. 

In daily life, there are a great many situations where a little extra thinking time would improve the outcome. For example, while working at IBM Research in the 1970’s, I drove about 10 minutes each way to work. At one point, I had a loose fan belt and my battery went dead. In a hurry to attend a meeting, I jump-started my car and drove to the IBM parking lot. Already late to a meeting, I went to turn off the car and just before I did so, I realized that I had not driven far enough to recharge the battery. So, I decided I’d better leave the car engine running for awhile. But as I gathered up my things and began dashing off to the meeting, I realized that it was insane to leave my car unlocked with the engine running! After all, someone could simply open the door and drive off! So, still in a hurry, I locked the car — with the engine running and the keys safely locked inside. 

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Most of us have done similar things. In some early experiments on design problem solving done at IBM, I found that when I asked people to come up with as many solutions as possible, they would generate ideas fairly quickly until they came up with one that they thought would really solve the problem. At that point, their idea productivity fell precipitously. It is hard for us to force ourselves to think of more than one good solution. 

Why is this important? For one thing, conditions change. Something may happen that makes your first solution no longer apt. For another thing, there may be side-effects of your solution that make it unacceptable. Another class of problems is that someone may object to your first solution for reasons you could not foresee. (See also, “Who Speaks for Wolf” as a way to help minimize that chance). In the context of invention and product development it is extremely unlikely that the first solution you come upon (and indeed even the first few solutions you think of) are novel. They are instead extremely likely to be the intellectual property of someone else. The most obvious solutions have likely already been patented and may already be in products or services that many customers are already using. 

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I have long been interested in observing people’s strategies and tactics in sporting events (See “The Winning Weekend Warrior”). One tactic that is overwhelmingly popular in tennis, for instance, is that the harder your opponent hits the ball, the harder you try to hit the ball. For example, someone hits a very hard ball while you’re at the net. You take this as an affront and think “I’ll show you!” Trying to hit the volley even harder means you take the racquet back farther. About half the time, the extra time it takes to bring the racquet back means you’ll mis-hit the ball or miss it entirely. On most of the remaining occasions, you’ll hit the volley too hard and it will go long. If someone hits the ball at you hard, what you need to do is simply block it back and guide it to the right spot. Trying to add extra power is unnecessary and too time-consuming. What is remarkable is not that you and I try to hit a hard ball harder. What is remarkable is that we never seem to try a different tactic!  

There are many issues with focusing all your energy on the first solution you come up with. But the worst consequence is that you are overly invested in that first “solution” (which may not even be a real solution). This is bad in trying to solve problems in every domain I can think of and having others involved amplifies the badness. 

For instance, let’s say that after 3 years without a vacation, you and your spouse finally have time for a nice two-week vacation. You want to visit Cuba for two weeks and they want to visit Vietnam for two weeks. If you each only come up with one idea, you will almost always find yourself pitching for your idea, trying to convince the other person that Cuba is better while they will spend their energy trying to shoot down your choice and explain (patiently at first and less so as time goes on) why Vietnam is a much better idea. After many frustrating arguments that go nowhere, you may decide to compromise; e.g., you could visit an empty stretch of open sea in the Pacific Ocean half-way between the locations; or, you may decide to flip a coin. All this frustration and bad feeling might be avoidable. It could turn out that your second choice and your spouse’s second choice are both San Diego! But you’ll never even discover this because when each of you only thinks of one idea, what should be a collaborative problem solving exercise instead becomes a debate – a contest with precisely one winner and one loser. 

man and woman wearing brown leather jackets

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Thinking of many alternatives will save you many headaches – at work, in your love life, in your recreational endeavors. When you force yourself to think of many alternatives, you will also be more open to the ideas of others. Over time, thinking of many alternatives whenever you get a chance will also increase your own creative potential. Who knows? You might even be chosen as the next leader. 

For a leader, it is particularly important to consider many possibilities. Insisting that everyone get on board with the first idea that pops into your head will cause resentment and dissension. It will also make you far less willing to change to a different idea when circumstances necessitate it. 

You may start a business and decide that you must be personally involved in every decision and with every customer contact. At first, when your company is small, this might work out wonderfully well. No-one knows the customer and the product quite so well as you do. But you are not God. You cannot be everywhere and know everything. If you never learn to delegate; never grow the capacity of your people; never take expert advice — you will drive yourself and everyone around you crazy. The very success of your business will guarantee its ultimate failure. Learn to consider many paths. You will be glad you did. 

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