I really need someone to explain this strategy behind the following kinds of communications to me. I get things in email and in snail mail and they start out with something like, “In response to your recent enquiry…”, or “Here is the information you requested.” or “Congratulations! Your application was approved!” And…they are all LIES! I understand that sometimes people lie. And I understand that companies are sometimes greedy. But I do not understand how it can possibly be in their interest to start their communications with a potential customer with a complete and easily discovered lie. What is up with that? So far, the only explanation I can gather is that they only want a very small number of very very gullible (perhaps even impaired) customers that they can soak every penny out of so the initial contact is a kind of screening device. ?? Any other suggestions?
Starting your Customer Experience with a Lie
13 Monday Jan 2014
David Thomas said:
Emails and snail mails that begin that way are probably 100% spam… which means that they really *are* intended for the very gullible… that’s their customer base!